BluDomain websites are known for their low-cost and ease of use, Unfortunately they don’t not provide first tier SEO structure and the organic search marketing results are dismal. But there is an affordable fix that can provide BluDomain site owners state of the art SEO structure and opportunity unparalleled search marketing results.
Dave Schoonover owner of The Next Generation DJ in the Modesto area recently asked what could be done to improve his site’s search results. He had noticed that even with a separate blog his ranking had been slipping down. probably do to more competition and changes to search engine algorithm changes.
After review and discussion with Dave of TNG we decided the process of improving his BluDomain based site would consist of three steps. Replace the standard BluDomain splash page, incorporate the blog into the site’s domain and improve the SEO elements of both the BluDomain and WordPress elements as much as possible.
1) Since review of his Google analytics revealed that a majority of TNG’s site visitors were using mobile devices we replaced the standard SEO weak splash page with a new “one-pager” design WordPress based splash page. This loads fast, with enough text content to optimize SEO and more importantly works to convert site visitors with all they need to understand the value of TNG and contact TNG via phone with just a tap/touch in the site header area or using an easy form near the bottom of page.
2) The initial blog was in a separate domain and folder so that it contributed little to the SEO on the TNG website and domain. To have the blog posts help more we imported the blog into the website domain and configured the blog so that the post URLs would be optimized with the post tilte preceded by only the main domain name, no “blog” or anything in between. And we also imported some testimonials to further enhance site content and aid conversions.
3) Finally now that the site had a more useful splash page and the blog’s integration was optimized we did the final on page and site SEO of enhancing page titles and descriptions, enabling microdata rich snippets for better search results page display and conversion (and in the future SEO), and lastly enabling an automated XML site map that also includes the BluDomain pages for much better search engine crawling and indexing the full site.
If you would like better SEO and more sales from your BluDomain website give us a call or send an email asking about our affordable “Level-Up your BluDomain SEO” packages.