If using HTTPS protocol can help you improve your business by:
- Improving search results ranking and SEO.
- Protecting your website.
- Enhancing the privacy and security of your website visitors.
- And it is no additional cost!
Shouldn’t you really consider using it for your business now?
Until recently it was thought that HTTPS/SSL and the resultant PCI compliance was not needed if your business’ website did not accept payments.
But then not too long ago Google (publishers of the Chrome browser and Mozilla (publishers of the Firefox browser) began an initiative to change that and make the web much more secure and safe.
Mozilla’s’ statement –
There’s broad agreement that HTTPS is the way forward for the web. In recent months, there have been statements from IETF, IAB (even the other IAB), W3C, and the US Government calling for universal use of encryption by Internet applications, which in the case of the web means HTTPS.
And from Google –
We, the Chrome Security Team, propose that user agents (UAs) gradually change their UX to display non-secure origins as affirmatively non-secure.
With the Chrome (over 55% share) and Firefox (over 10% share) browsers dominating usage it is easy to see why one will not want to see their businesses website appearing like this –
Called “site shaming” – it is only one method that Google, Mozilla and others will be using to encourage website owners to adopt HTTPS/SSL security for their websites, even if the site is not used for e-commerce. Who wants to visit or spend time on a site that has an unsafe warning icon?
There is more and it is very meaningful, companies like Verizon, Comcast and others exploit visitors to unencrytped non-PCI non-HTTPS websites. Here are two examples:
Verizon injects tracking headers into unencrypted traffic so it can sell your browsing activity to advertisers. This program started in 2012, after Verizon realized it “had a latent asset,” but wasn’t noticed until 2014.
Comcast injects ads into unencrypted traffic, because “it’s a courtesy, and it helps address some concerns that people might not be absolutely sure it’s on a hotspot from Comcast.”
All of this is why Google says “you should always use HTTPS“, because:
- HTTPS protects the integrity of your website
- HTTPS protects the privacy and security of your users
- HTTPS is the future of the web
And perhaps even more importantly, Google also provides a direct and explicit marketing benefit for your business website! Yes, HTTPS is an true, established SEO element! Google first announced this back in August 2014 and still today few SEO providers provide the service because of the cost and technical effort needed. But it works very well when executed properly as evidenced by the fact, that the trusted publication Search Engine Watch recently announced (July 2016) that now “HTTPS websites account for 30% of all Google search results”
All of the above is why all of client websites developed by Resultz Digital since Q3/2016 are have been HTTPS/SSL and PCI Compliant! Contact us today to see how HTTPS/SSL PCI compliance can be affordable and help your business on the internet.