BluDomain owns over 17,000 domain names. Why yours should not be one of them.

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UPDATE – For more information and the steps to to become the owner of your BluDomain held domain name read my more recent post – How to transfer your domain name from BluDomain, or others, to yourself.

your domain name is your business identity

Every week I analyze  a few websites for people using BluDomain templates seeking ways to improve their site and  increase their SEO and search marketing.  When I do this I look up where the site is hosted and in whose name the domain is registered.  It is not uncommon for more than 40% of the domain names of the BluDomain sites I analyze to be held and registered in the name of BluDomain, rather than the  business owner who uses the domain.   You need to control and manage your domain, it is your business identity on the internet.  Having your domain name registered in another person’s name is problematic for a number of reasons:

1) Most importantly according to the Internet Corporation for Assigned Names and Numbers (ICANN) policy the person or company who is identified as the registrant is the person who owns the domain name. If there is a dispute or question as to the owner, the identified registrant receives preference.  If you are not sure if you are the registrant of your domain name you can look it up on a Whois, I like this one – http://www.whois.sc/.  For well over 17,000 domain names you will see information something like this:

Registrant:
BluDomain
17919 E. Dorado Drive
Centennial, Colorado 80015
United States

2) By being the registrant you get to make decisions such as; which registrar to use for your domain, how you want to be billed for your registration fees, if you want to extend your registration term to over five years for SEO purposes, other services such as privacy and even shop for ease or use and savings.

Fortunately to transfer your domain from BluDomain as registrant to yourself as registrant is easy and very low-cost. There are two things you need to do to begin to change the registrant to your name:

  • Send a support ticket to Bludomain asking for them to transfer the domain name to you.
  • Determine where you want to have your name registered.  At this time I like GoDaddy’s domain name services (it is the company that BluDomain uses too).  GoDaddy is a good domain name registrar and low-cost too (but GoDaddy is not so good for most website hosting).  Wherever you decide to manage your domain you need an account to receive the domain name transfer and have it your name.  GoDaddy can start this with you over the phone at (408) 505 -8877

That is all you need, but if you have any questions or would like me to analyse your Bludomain for ways to improve its SEO feel free to send an email or leave a comment.

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