I think too often we tend to look at the past when creating blog posts. For the New Year I will try to use my blogging to explore potentially emerging market segments.
What I mean is that blogs are supposed to be a dialog with our site visitors and too often we don’t risk advancing new ideas through that dialog. For example when we carefully craft a blog post using tools like Google’s keyword analyzer we are looking at the past. But we know the market changes with time. And the related keywords may not have developed enough to be very popular, but could be used enough in the internet to provide an edge.
Keying in on what Rebecca Grinnals noticed about the change in “Sex In The City”, I would add phrasing that includes terms related to “meaningful”, “valued”, “lasting”, “family”, “friends”, “warmth”, “permanence”. And because I am working with a couple who are paying for all of their wedding costs and bought their home in 2007 (planning on getting marrided this Spring ’09) and now owe more than it is worth, I also intend to “forward explore” using keyword terms related to “affordable”, “economical”, “wise”, “freedom”, “financially responsible” and other similar terms.
By using a few of your blog posts to explore effective evolving search marketing terms you don’t risk confusing your recognized brand position, but are still able to “see” where the market may be going by tracking the visitor referral stats for those blog exploring postings. Without committing to the unknown risk redrafting all your package and product/service descriptions.
Related posts:
About Marc
