The bar must have WiFi. Now stop me if you have heard this one before … but three websites each from different photographers (or any service or product that the prospect was searching for) meet a prospective client. 
Each may present only one page to try and make a sale.
One website shows the prospective client a photo and plays a song.
Another website shares with the prospective client her five most recent blog posts, all on different varied topics.
The last website presents the prospective client a targeted page explaining what they have to offer the prospective client, showing their work and why the prospect would be making a good decision to chose them.
Which website do you think made the sale? My vote also goes to the last one, the one presenting what they do and why they should be chosen. All in a comprehensive approach using text, graphics and media in an up to date, regularly updated and subscribable mode.
Because of the popularity of Flash based websites, a surprisingly high percentage of the competition takes the first approach. Out of frustration with Flash websites or poorly designed static websites many people are trying the second, making their blog the landing page. Experiencing more “meetings”, but not as many leads as they hoped.
And some are gaining a competitive advantage by utilizing the third website’s approach. A website based in WordPress, with a well crafted dynamic landing page designed to make an effective 30 second sales presentation to site visitors and search engine. While the rest of the site includes a traditional blog and attractive galleries together with all the rest that today’s website needs.
Now think about your website, which approach does yours take? Does your website give you the competitive advantage when it “meets” a prospect on line? And does it easily gain high search engine results at low cost?
There are many problem websites out there. Here is a website which just reviews and critiques websites with different problems, problemwebsites.com. Unfortunately some of these problem websites are fairly recent and look to have been expensive. Sadly, it is not uncommon. Some of the most popular photographers’ website templates from companies such as Bludomain, Photobiz, Showit Sites and others share the initial presentation limitations and search marketing problems of Flash.
But, that does allow wise marketers an opportunity to gain a significant competitive advantage. If you would like more information, have a question or would like to know how I might make over your website to gain a real marketing advantage just send me an email with the form on the right.
Related posts:
- A Client Shares – How Our WordPress Based Websites Actually Increased His Business
- Not all websites are created equal. There is a difference, the most important ones you can’t see.
- BluDomain and the new Kertesz2 – like peanut butter and chocolate together for an SEO treat
- Ultimate Bludomain Flash website SEO enhancement. Proven 300% search marketing increase in just days.
- Bludomain websites offer the best opportunity for SEO improvement
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