At this point in time with so much of our business and income being derived from the internet, it is easy to forget that what made the internet popular was its inherent nature as a social network.
In 1993 when I put my first business webpage on the internet I was getting lots of flame email, every day. Many internet users were upset, strongly feeling that the internet should not ever become commercial. Well it has and now over the recent past with Facebook, Twitter, LinkedIn, MySpace, YouTube, Flickr and others it is now returned a stronger social network than ever.
As far as I am concerned it is great to now be able to combine the social aspect with our websites using the features of web/blogsites. It gives us a chance to truly interact with current and potential clients in all places and at all times. Unbounded by our limitations of staff hours and schedule. It is a great multiplier of our business for low cost and it is always the interaction that completes the sale.
Here is a interesting circa 1993 news report from Canadian Broadcasting relating the emerging value and growth of the internet, then estimated at 15 million users. And the internet’s attraction as a social network. Towards the end of the news report there are quotes from the users of the time speaking passionately how important the social aspect is to them.
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