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- Just noticed my dog has eyes that look almost exactly the same as Vikus the Prawn's. #
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Almost everyday I hear the question “What is the difference between Twitter and Facebook and why do I need both?” They are similar in that both are the “water” that can help make the internet marketing of your small business thrive. But they are very different forms. A simple answer is that Twitter is an emotional flow like a river, while Facebook is more stable and retains inputs like a sea. Like rivers and seas; both are important, both are water, both are different. You need both Twitter and Facebook social networks to maximize your internet marketing ans SEO. They both represent different form of communication.
When contrasting Twitter and Facebook in this way I am reminded of a passage from the Tao interpreted by John Heider in the “The Tao of Leadership”
Imagine that the life force is like water in the river and in the sea. The sea, greater than the river, lies below, open and receptive. The busy, rushing river enters the sea, is absorbed, and is transformed.
Here is a great post by Kevin Marks titled “How Twitter works in theory”, which could in my opinion be more accurately titled “The Way of Twitter” . Regardless, if you want a deeper understanding of Twitter, go read, now. And you will learn how to appreciate and better use the Twitter phenomenon to present your goods and services on the internet. And why I think it is so important that your website be able to actively participate and manage both social networks.
Twitter for target area marketing! Twitter recently announced that it will add a new feature which will let people “see” where tweets are coming from. It hasn’t been implemented yet, but will be coming soon.
For my clients’ marketing purposes I am really looking forward to this feature. It will allow for targeted tweets marketing goods and services at the neighborhood or metro or larger area. In reality, don’t most businesses market to an area … a “market area”, a “service area” even a “delivery area”?

So this new feature will allow us to use Twitter even more effectively to market to our geographic target market area. And the tweet location feature will also encourage Twitter users to include following by area.
This means that Twitter users can become aware of events like concerts or fairs or even auctions or open houses as well as special offers from restaurants, florists, house maintenance, bridal salons … any business can benefit as can the consumer. Tweet lunch specials or even flu shots. People will be able to keep track of what is happing and special offers in their area with out having to first seek and follow a specific Twitter user. I look forward to a lot of new services developing that we can use for marketing around this new Twitter feature.
With new power comes new responsibility. Some of us will need to alter what we tweet. For example with the addition of location, it may not be wise to tweet that you will be on vacation for the next week with no one staying in your home.
And finally if you use a WordPress based website, like what I provide, you can launch, manage and archive all your tweets from one place.
To read and learn more about the new Twitter location feature, click here.
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