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Twitter beats Facebook for marketing results

Marc — Thu, 06 Jan 2011 19:59:55 +0000

It turns out that the simplicity and ubiquity of Twitter’s 140 character messages and minimal profiles also has real marketing power. From an October 2010 article in PCWorld titled Twitter Crushes Facebook For Marketing

Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average “tweets” with embedded links get 19 clicks while Facebook’s shared links only get three clicks, according to a study by SocialTwist.

The article above also has some useful information regarding Twitter’s newer features and the pros and cons of both Facebook and Twitter for marketing purposes.

Want more information? Here is a good post explaining what’s new in Twitter, how it works and how to use it.

But the real take away here is that Twitter and Facebook are not mutually exclusive. So use both in your marketing! It will also help enhance your SEO and search marketing. Which social network enabled WordPress based websites, that I specialize in creating, allow you to do easily.

A Dream Wedding by Sharon Replaces Their Old Bludomain Flash Website with a New WordPress Site

Marc — Mon, 12 Jul 2010 22:06:30 +0000

Well known San Diego wedding planner Sharon Cole of A Dream Wedding by Sharon contacted me regarding improving her search engine marketing and internet presence. For a number of years she had been using a Bludomain website but recently found that with increasing competition, her website traffic and leads had become almost nil. This is in spite of her being an area ABC leader and the all the awards and news paper articles and links she had developed over the years in business in San Diego.

In looking into her site’s presence, we discovered that her website was virtually not present in Google’s index. Even Google searching with her business name and city the site was not found. The reason for this is because the inherently low “indexability” of a Bludomain site combined with no changes to the site in years. Effectively the search engine calculated that the site was just not relevant for what people may be searching. You see, most Bludomain websites really only have two actual pages, the splash page and the rest of the Flash website. The website itself is functionally just one page of Flash content with different actions. When we discussed all this the plan became multi-faceted and clear.

Sharon and Maria (her office manager) improved the legacy splash page text content and began using Google Webmaster Tools and Analytics to begin to “wake” up the site. I helped Maria install WordPress on the Bludomain hosting account and behind the scenes started to create an all new WordPress based website for A Dream Wedding by Sharon. A little progress, Sharon’s legacy site returned to Google’s index, though very far down in the listings.

But the Bludomain hosting account was very troublesome for WordPress. The blog was always a struggle with loading plugins and having errors. Bludomain’s hosting setup is often not a very friendly enviroment for WordPress, more so with WP 3.0. So the new WP based website would be based on a non-Bludomain server. (When the time came to choose whether the legacy Bludomain site would be kept, moved or dropped it was decided, after Bludomain quoted $80 to move it for what was effectively 2 indexed pages, that the site would be allowed to “fade away” and the savings used elsewhere.)

It’s done, and Sharon feels the new site is a great fresh look for her San Diego wedding planning business, and not like a typical blog site. And it succeeds in Google, search marketing and social media marketing. The new site already has well over 90 pages in Google index, is moving up in search placement and search traffic and best of all the site traffic has increased almost 10 fold. Plus it is easy to add new information, pages and posts to it to tailor internet marketing to the interest of today’s bride to be. When Sharon adds new content to the site it automatically Tweets the news and posts content to Facebook. And, not to forget that the new site is also viewable in iPhones and other mobile devices where her Bludomain site was not.

Please visit and take a look at A Dream Wedding by Sharon’s new web/blogsite. If you have questions about Bludomain SEO, internet marketing or WordPress based web/blog sites please send me an email.

Three Websites Walk into a Bar… to meet a prospective client

Marc — Mon, 28 Dec 2009 00:51:34 +0000

The bar must have WiFi. Now stop me if you have heard this one before … but three websites each from different photographers (or any service or product that the prospect was searching for) meet a prospective client. Each may present only one page to try and make a sale.

One website shows the prospective client a photo and plays a song.

Another website shares with the prospective client her five most recent blog posts, all on different varied topics.

The last website presents the prospective client a targeted page explaining what they have to offer the prospective client, showing their work and why the prospect would be making a good decision to chose them.

Which website do you think made the sale? My vote also goes to the last one, the one presenting what they do and why they should be chosen. All in a comprehensive approach using text, graphics and media in an up to date, regularly updated and subscribable mode.

Because of the popularity of Flash based websites, a surprisingly high percentage of the competition takes the first approach. Out of frustration with Flash websites or poorly designed static websites many people are trying the second, making their blog the landing page. Experiencing more “meetings”, but not as many leads as they hoped.

And some are gaining a competitive advantage by utilizing the third website’s approach. A website based in WordPress, with a well crafted dynamic landing page designed to make an effective 30 second sales presentation to site visitors and search engine. While the rest of the site includes a traditional blog and attractive galleries together with all the rest that today’s website needs.

Now think about your website, which approach does yours take? Does your website give you the competitive advantage when it “meets” a prospect on line? And does it easily gain high search engine results at low cost?

There are many problem websites out there. Here is a website which just reviews and critiques websites with different problems, problemwebsites.com. Unfortunately some of these problem websites are fairly recent and look to have been expensive. Sadly, it is not uncommon. Some of the most popular photographers’ website templates from companies such as Bludomain, Photobiz, Showit Sites and others share the initial presentation limitations and search marketing problems of Flash.

But, that does allow wise marketers an opportunity to gain a significant competitive advantage. If you would like more information, have a question or would like to know how I might make over your website to gain a real marketing advantage just send me an email with the form on the right.

Twitter Weekly Updates for 2009-12-21

Marc — Mon, 21 Dec 2009 06:40:00 +0000

A story of a donkey's survival and success – http://www.websitement-tm.com/Darwin/Content/xq/asp/qx/A_Donkey_Story.htm #
Why is the word "genius" used so rarely as an adjective for/with women? It's a shame. Smart is sexy! #
New website prices for Small Business, Real Estate and Photographers – new options, improved SEO, better service http://marcfuller.com/1091 #
"When someone loves you, the way they say your name is different. You just know that your name is safe in their mouth." Billy, age 4 #
Gosh it is a beautiful day! Tomorrow is supposed to be even warmer, sunnier! #

Twitter Weekly Updates for 2009-12-13

Marc — Mon, 14 Dec 2009 06:40:00 +0000

Google announces camera-based Web search – http://rawstory.com/2009/12/google-announces-camerabased-web-search/ #

Anyone using MySpace for marketing these days?

Marc — Mon, 07 Dec 2009 08:36:52 +0000

This morning I came across an interesting article in the Financial Times, titled “The Rise and Fall of MySpace” It outlines some of the management issues of bring … bought by a large media empire while trying to keep up with the likes of Facebook and Twitter. It is an interesting read, and focuses on big business and Rupert Murdoch. But it created a question for me, what is happening for the small businesses that use MySpace to reach potential clients. Is it better or worse these days?

Like very many, I began social network marketing with MySpace. But the nature of the site was such that it was very laborious for little results. Then Facebook opened up to all age groups and had great easy quick features assist marketing and a good application system.

So I have been wondering how, is MySpace these days for marketing? Does it seem like the MySpace population is staying younger and more focused on music and entertainment? Or is it improving and since they still have a huge base, it can be effective? What tips and advice might anyone have about using MySpace? Please leave a comment.

Twitter Weekly Updates for 2009-12-06

Marc — Mon, 07 Dec 2009 06:40:00 +0000

My Newest WordPress Based Real Estate Website. Check it out – http://marcfuller.com/1050 #

Newest WordPress Real Estate Website – EveryHomeOnline.com

Marc — Mon, 30 Nov 2009 21:10:29 +0000

It has become well accepted by Real Estate marketing experts that WordPress is a great way for Real Estate professionals to communicate and interact and network on line with buyers, sellers and others. So you can think of what will happen when WordPress becomes the basis for a complete Real Estate website.

A website that is the best way to showcase your real estate listings as well as your expertise, the community and personal information. Why bother having two separate real estate sites, when you can have a powerful, amazing, easy to use site with “best-of-class” search engine results? A site that has your listings, an IDX if you wish, your blog and even integrated with Twitter, Facebook and Linkedin.

Please take a look at one of my latest Real Estate websites – EveryHomeOnline.com

The site owner wanted a similar color palette to the well known Trulia.com real estate site, but with more style and landmark localization. All the graphic design was made just for him. He also required the listing display to have a photo gallery with more potential images and Google map integration, but have it be something that could be done easily and nicely displayed.

Over the last two months I have completely revised the working of my Real Estate websites. They are now even easier and quicker to add listings complete with maps and unlimited photo galleries. Now you (or your assistant) can upload and create a display gallery of up to 80 additional images in just 5 minutes!

Being WordPress and being SEO optimized from the ground up means that your sellers will see that you present their home high in Google’s search results with the side benefit that buyers are more likely to also see your listing first on your site. My father was a real estate broker, I have been too. I try to make sure my sites will perform better than any, in terms of online marketing for Real Estate brokers without being compromised by also being easy to use. Plus they are very affordable with no need for ongoing maintenance and support costs. Send me an email, Let me know what I might do for you?

Maximize Cyber Monday and all of December – Use Twitter

Marc — Mon, 30 Nov 2009 15:04:22 +0000

Last December Dell reported over $1 million in sales for their Dell Outlet through using Twitter. They don’t have anything in the way of amazing programming and functions for this, they just announce deals and respond to potential customers.

Twitter has been so successful for Dell, that recently it was estimated that Dell has somewhere around 40 employees worldwide involved in Tweeting and responding to Twitter communication.

To a lot of small business owners, Twitter does not make sense or seems trivial. I can understand those feelings, but it doesn’t really matter … because Twitter works for small business. Twitter can produce revenue for you!

Anything that Dell does, any small business owner can do. You don’t have to understand it, just do it. Want to know what Dell Outlet does on Twitter? Just follow their Tweets – http://twitter.com/delloutlet. And adapt their actions to your own business.

I set up all my clients’ websites so that Tweets are made automatically with out any additional steps and are linked to their website using their own domain name. This gives maximum results for the little additional time they have to Tweet. But it doesn’t need to wait for a website, even a few Tweets a week about your products and services will produce results.

To learn more about how Dell Outlet is successfully using Twitter read this excellent article by Neville Hobson. And more important, just Tweet!

Twitter Weekly Updates for 2009-11-22

Marc — Mon, 23 Nov 2009 06:40:00 +0000

How Google Wave is Changing the News – http://mashable.com/2009/11/22/news-media-google-wave/ #
Facebook goes after uSocial – V3.co.uk – formerly vnunet.com: http://bit.ly/5ZtGaq via @addthis #
Here’s a First: Man Arrested For Not Using Twitter http://bit.ly/6LEJIe #