Many of us over look a unique power of a blog/website for search engine marketing.

In addition to Google, blogs and blog/websites have another type of search engine that can benefit your business. These search engines are dedicated blog search engines like Technorati.

And, just as it is beneficial to verify your website with Google, it is also beneficial to verify your blog/website with Technorati. Many in our target wedding market demographic use Technorati as a search engine for the most current information. Having Technorati rank and authority will increase you presence in a growing search forum with fewer competitors and less clutter.

Matt Antonino of the blog/website Nil to Mil just completed a very simple, tight series of four short items explaining the value of Technorati and how to to use it to increase your search engine marketing. If you have a blog/website and not exploiting the benefits of Technorati please go read and then verify your site.