You need more than just a business identity, you need to share your business soul. For a small business to quickly power up to a successful internet marketing presence they must be able to present both beauty and soul. It needs to be more than just a pretty picture. It needs to be sharing a “conversation” with its website visitors and prospective customers from the first impression. No matter how good the “optics” of your site are you, your site and presence must have a conversation to reveal your soul.  Balance.

Andy Ebon has an interesting blog post relating to a specific internet marketer and how they share their soul using their website (which is based in WordPress) together with Twitter. Andy uses Cupcake Rehab as a best practice example of going past beauty and identity into sharing a businesses’ soul. (Surprisingly though, Cupcake Rehab does not display their recent Tweets on their website. A recommended element, particularly with Google’s initiative to begin indexing Tweets.)

Ebon also makes a useful recommendation about website landing pages by making an interesting comment about Bludomain’s splash page format.

“I make an effort to look at every single profile and company website, when someone chooses to follow me. That is where business identities either jump out at you, or don’t.

Are people and companies interesting/rare? Or do they just have a Bludomain website with a two or three big squares on the home page (Nice sites, but they are starting to look generic). Perhaps calling something nice is the ‘kiss of death.’”(emphasis added)

And as I have pointed out, it is also that the Bludomain splash page standard format that “kills” the potential search results showing for a business.

One of the great features about using a WordPress landing page like provided in Kertesz2 is that you can share more of your focus and soul and even close the loop by displaying your recent Tweets, blog posts and Facebook links together right on your Bludomain site’s landing page replacement. With drag and drop ease.th