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New website for Midnight Magic Studios a growing wedding videography business.

July 11, 2010 by Marc 1 Comment

Don Samples of Midnight Magic Studios in Knoxville TN works hard and makes really great wedding videos. He has been a long time client and I adapted the first Kertesz release for use as his website starting in 2008 using WordPress 2.5.

So it seems very unfair that his site was severely hacked recently. I think Don would be the first to admit he should have kept WordPress system more up to date, but the automated site hijack hackers are just wrong.

midnight magic video new si 250x300 New website for Midnight Magic Studios a growing wedding videography business.

New Midnight Magic Studios website

After not being able to cure the site infection himself, Don contacted me in late June to see what could be done. It was pretty bad, the database and PHP files were hosed, but WordPress was able to export a clean XML file we could use to rebuild the site pretty quickly. So there were two paths, 1) restore the site using my old backup of the current theme or 2) take the opportunity to upgrade the site to a newer more appealing theme layout offering all the new WordPress 3.0 features plus better SEO, improved security, easier one click total WP site system upgrades and social media integration with Twitter and Facebook. The second choice was only about two hours more time that the first even including some new site graphics. Don chose the second option!

We picked a layout that was almost brand new and adapted well to videography. Then over the next two days I customized the layout, graphics, imported the old site’s content and setup a bunch of new features for both site visitors and search marketing. Then like the Bionic Man, Don’s site was back even better, faster, stronger than before in just three days total. And for me the best of it all is Don likes it better, too. Not to mention the improved site traffic and inquiries. All for almost the same cost as just restoring the old site.

Please visit Don’s new site and see his work. And if you have any questions about the potential advantages of a new WordPress based website system for your business please send me an email.

Filed Under: Client Websites, Featured, Portfolio, Websites Tagged With: Internet Marketing, marketing, search engine optimization, search marketing, search optimization, security, SEM, SEO, SMO, Social Networks, video, videography, web/blogsite, Wedding Marketing, WordPress

The Joy of a WordPress Based Website

January 18, 2010 by Marc 1 Comment

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One of my newer photography website clients (and a former Flash website owner) gets a lot business from Facebook. This morning he sent me an email with this link to the Facebook Developers Wiki asking if there was a way to automatically include the Facebook Share button on his website pages and posts. If you visit that link, it will give you a snippet of code that you manually place into each page/post, some instructions on where to place the code and it also tells you how to modify the code to change to the look of the Facebook Share box.

With WordPress there is an easier option than learning the code and manually placing the code in each page or post. There is a plugin that will do it automatically. All you need to do is install the Facebook Share WordPress plugin. The plugin is also documented in the Facebook Developers Wiki.

Part of the “joy” of a WordPress based website is the huge open source code community you become part of when you use WordPress. A community of people who are constantly creating new ways to enhance the basic WordPress code to make it one of the best website platforms available particularly for business marketing/networking. (Like the people who created and shared the Facebook Share plugin.) And it makes it especially easy for non-programmers to enhance their own website in almost any way wanted.

Unlike most Flash websites and other closed source platforms, you can make as many changes as you want to your website and not violate any copyrights. Yet, you can also use WordPress to even enhance most Flash websites and others.

If you have any question about enhancing WordPress, a WordPress website or adding WordPress to your current website send me an email.

Filed Under: Internet Marketing, Social Networks Tagged With: Facebook, Internet Marketing, SMM, SMO, social media, social media marketing, Social Networks, web/blogsites, website marketing, Websites, WordPress

Three Websites Walk into a Bar… to meet a prospective client

December 27, 2009 by Marc Leave a Comment

The bar must have WiFi. Now stop me if you have heard this one before … but three websites each from different photographers (or any service or product that the prospect was searching for) meet a prospective client. Each may present only one page to try and make a sale.

One website shows the prospective client a photo and plays a song.

Another website shares with the prospective client her five most recent blog posts, all on different varied topics.

The last website presents the prospective client a targeted page explaining what they have to offer the prospective client, showing their work and why the prospect would be making a good decision to chose them.

Which website do you think made the sale? My vote also goes to the last one, the one presenting what they do and why they should be chosen. All in a comprehensive approach using text, graphics and media in an up to date, regularly updated and subscribable mode.

Because of the popularity of Flash based websites, a surprisingly high percentage of the competition takes the first approach. Out of frustration with Flash websites or poorly designed static websites many people are trying the second, making their blog the landing page. Experiencing more “meetings”, but not as many leads as they hoped.

And some are gaining a competitive advantage by utilizing the third website’s approach. A website based in WordPress, with a well crafted dynamic landing page designed to make an effective 30 second sales presentation to site visitors and search engine. While the rest of the site includes a traditional blog and attractive galleries together with all the rest that today’s website needs.

Now think about your website, which approach does yours take? Does your website give you the competitive advantage when it “meets” a prospect on line? And does it easily gain high search engine results at low cost?

There are many problem websites out there. Here is a website which just reviews and critiques websites with different problems, problemwebsites.com. Unfortunately some of these problem websites are fairly recent and look to have been expensive. Sadly, it is not uncommon. Some of the most popular photographers’ website templates from companies such as Bludomain, Photobiz, Showit Sites and others share the initial presentation limitations and search marketing problems of Flash.

But, that does allow wise marketers an opportunity to gain a significant competitive advantage. If you would like more information, have a question or would like to know how I might make over your website to gain a real marketing advantage just send me an email with the form on the right.

Filed Under: BluDomain, Internet Marketing, Sales, Wedding Marketing Tagged With: blogsite, blogsites, BluDomain, search engine optimization, search marketing, search optimization, SEM, SEO, social media, Social Networks, twitter, web/blogsites, website marketing, Websites, Wedding Marketing, WordPress

Exclusive Bludomain SEO Performance Guarantee

December 18, 2009 by Marc 2 Comments

Booking season is starting, it’s time to significantly improve your Bludomain site’s search results position. For all search possibilities, not just your business name.

What would you say if I could promise you a full refund if I couldn’t improve your SEO score by 50% in just 14 days? I have complete confidence in it and am willing to put my money where my mouth is, even using an independent third party evaluation service.

I have been doing a lot of work improving BluDomain sites with the SEO advantages of WordPress. My approach is based on creating the single best structure for search engine marketing and optimization around a Bludomain site (or similar Flash based site) and then coaching the site owner on the best content and context.

You see, today’s web is truly social and active. No longer can a website just lie there and expect to get traffic; but first you have to have the right structure in place to obtain search engine marketing results. That is just what I do, build it and then teach how to make it work at maximum efficiency.

This is no SEO wonder pill or “7 minute abs” plan for your site, but it is simple once it is setup. The fundamental of strong organic search result rankings is good site structure and regular good content. Here is an analogy. If I could give you the genetics of Arnold Schwarzeneggar and all you did was sit on the couch, eat Cheetos and play World of Warcraft you would never become Mr. Universe. As Arnold once said in an interview, he could have never become a champion without the gift of his genes and his commitment to training. I think Lance Armstrong and other champions would say the same. That is why once I place the best site structure around your Bludomain site, (say … the “genetic therapy” for Bludomain) I then coach site owners through this blog, emails and even phone calls on how to best get off that couch and get into the game “website training”. It takes both the improved site “genetics” and regular site postings with the right content, “training”.

Back to the guarantee. If you currently have a BluDomain (or similar Flash site) site and are ready for it to get off the couch and into the game let me know. Here is the deal, using websitegrader.com’s independent online SEO grader I will guarantee that your website score will show a 50% increase in just 14 days or your money back. Send me a link to your site and let me run it through websitegrader.com, get your base score and then let’s talk about how I can guarantee you a 50% improvement with lasting positive results.

The best thing about my approach though is that it is measurable with an independent useful accurate SEO website grader. You know weather I have made improvement in your site and how it is working. And my approach is not based upon gimmicks or the latest temporary way to try and exploit Google. What I do, and help clients with, is permanent and lasting and does not require any ongoing expense.

What have you got to lose? Just send me an email, I will measure the opportunity for improvement and evaluate your site’s current search results ranking and tell you if I can help and if so how. Maximize 2010!

Filed Under: BluDomain, Featured Tagged With: BluDomain, Internet Marketing, marketing, search engine optimization, search marketing, search optimization, SEM, SEO, Social Networks, web/blogsites, Websites, WordPress

Not all websites are created equal. There is a difference, the most important ones you can’t see.

December 15, 2009 by Marc Leave a Comment

Here is what I mean. Some websites are passive websites that require you to market them. They are search marketing inept and need Adwords and other paid promotion to receive visitors. My websites are dynamic sites with active search marketing and SEO features and are social network aware to continually present your goods and services across the internet, at no promotion expense. Just using the organic nature of the internet.

I feel the reason to have a website is not to just send someone a link to a digital business brochure, but to have an active sales tool taking advantage of the unique sales and marketing opportunities offered by today’s world wide web A good marketing and sales website can even ask for the order and process payment. One of my websites for your business becomes almost an additional staff member.working 24/7 for just the cost of hosting.

Every one of my website clients receive a custom dynamic website tailored to their business, mission, style and taste. This is pretty much the same with all website creators. But there a more fundamental difference hidden behind the scenes.

I believe my clients want to use the internet and their website to actively increase their business income. Some website do this well, other do not. It is in the way they are written. Fortunately there is a way to measure this difference. A third party tool called websitegrader.com. It provides a useful segmented report and a comparison based percentile score for any website you want to evaluate.

To explore the difference in search marketing potential between my websites and that of any other website developer you are considering I suggest that you run websitegrader reports on our respective home sites, the websites each of use to market our services. After all shouldn’t your websites creator’s site demonstrate strong SEO and marketing properties? That way you can feel more confident that the website you choose for your business will actually be good for your business.

This morning I did just that preparing for a meeting with a prospective client Long story short, there was a very large, measurable internet marketing difference between our website methodology … almost an order of magnitude. Their score a failing 7%, my score 98%+!.

Here is the report link for my site from this morning-

Report – http://websitegrader.com/site/www.marcfuller.com
It is above the 98th percentile compared to over 1.8 million websites

I work as a website craftsman, taking the time to learn your business and goals and then creating a website that uses the internet to present your business well and actively achieve your goals. If you would like to know more about what I might do for your business please send me an email.

Filed Under: Internet Marketing, SEO Tagged With: BluDomain, Internet Marketing, marketing, search engine optimization, Search Engines, search marketing, search optimization, SEM, SEO, SMO, social media, Social Networks, web/blogsites, Websites

Anyone using MySpace for marketing these days?

December 7, 2009 by Marc Leave a Comment

This morning I came across an interesting article in the Financial Times, titled “The Rise and Fall of MySpace” It outlines some of the management issues of bring … bought by a large media empire while trying to keep up with the likes of Facebook and Twitter. It is an interesting read, and focuses on big business and Rupert Murdoch. But it created a question for me, what is happening for the small businesses that use MySpace to reach potential clients. Is it better or worse these days?

Like very many, I began social network marketing with MySpace. But the nature of the site was such that it was very laborious for little results. Then Facebook opened up to all age groups and had great easy quick features assist marketing and a good application system.

So I have been wondering how, is MySpace these days for marketing? Does it seem like the MySpace population is staying younger and more focused on music and entertainment? Or is it improving and since they still have a huge base, it can be effective? What tips and advice might anyone have about using MySpace? Please leave a comment.

Filed Under: Internet Marketing, Social Networks Tagged With: Facebook, Internet Marketing, marketing, MySpace, search engine optimization, SEO, Social Networks, twitter, website marketing

Newest WordPress Real Estate Website – EveryHomeOnline.com

November 30, 2009 by Marc Leave a Comment

It has become well accepted by Real Estate marketing experts that WordPress is a great way for Real Estate professionals to communicate and interact and network on line with buyers, sellers and others. So you can think of what will happen when WordPress becomes the basis for a complete Real Estate website.

A website that is the best way to showcase your real estate listings as well as your expertise, the community and personal information. Why bother having two separate real estate sites, when you can have a powerful, amazing, easy to use site with “best-of-class” search engine results? A site that has your listings, an IDX if you wish, your blog and even integrated with Twitter, Facebook and Linkedin.

Please take a look at one of my latest Real Estate websites – EveryHomeOnline.com

The site owner wanted a similar color palette to the well known Trulia.com real estate site, but with more style and landmark localization. All the graphic design was made just for him. He also required the listing display to have a photo gallery with more potential images and Google map integration, but have it be something that could be done easily and nicely displayed.

Over the last two months I have completely revised the working of my Real Estate websites. They are now even easier and quicker to add listings complete with maps and unlimited photo galleries. Now you (or your assistant) can upload and create a display gallery of up to 80 additional images in just 5 minutes!

Being WordPress and being SEO optimized from the ground up means that your sellers will see that you present their home high in Google’s search results with the side benefit that buyers are more likely to also see your listing first on your site. My father was a real estate broker, I have been too. I try to make sure my sites will perform better than any, in terms of online marketing for Real Estate brokers without being compromised by also being easy to use. Plus they are very affordable with no need for ongoing maintenance and support costs. Send me an email, Let me know what I might do for you?

Filed Under: Client Websites, Featured, Real Estate Tagged With: Facebook, Internet Marketing, Linkedin, marketing, real estate, real estate websites, search engine optimization, social media, Social Networks, twitter, web/blogsites, website marketing, WordPress

Maximize Cyber Monday and all of December – Use Twitter

November 30, 2009 by Marc Leave a Comment

Last December Dell reported over $1 million in sales for their Dell Outlet through using Twitter. They don’t have anything in the way of amazing programming and functions for this, they just announce deals and respond to potential customers.

Twitter has been so successful for Dell, that recently it was estimated that Dell has somewhere around 40 employees worldwide involved in Tweeting and responding to Twitter communication.

To a lot of small business owners, Twitter does not make sense or seems trivial. I can understand those feelings, but it doesn’t really matter … because Twitter works for small business. Twitter can produce revenue for you!

Anything that Dell does, any small business owner can do. You don’t have to understand it, just do it. Want to know what Dell Outlet does on Twitter? Just follow their Tweets – http://twitter.com/delloutlet. And adapt their actions to your own business.

I set up all my clients’ websites so that Tweets are made automatically with out any additional steps and are linked to their website using their own domain name. This gives maximum results for the little additional time they have to Tweet. But it doesn’t need to wait for a website, even a few Tweets a week about your products and services will produce results.

To learn more about how Dell Outlet is successfully using Twitter read this excellent article by Neville Hobson. And more important, just Tweet!