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BluDomain mobile and improved SEO with WordPress

Marc — Wed, 03 Aug 2011 11:44:22 +0000

When WordPress is added to your BluDomain website, it not just a blog, it also covers the need for site visitors to have mobile and HTML versions. There are even options that can make your WordPress installation way more mobile friendly making sure that smart phone users will always be able to see and use your website. And the SEO advantages of WordPress are well respected, (heck … BluDomain even uses WordPress for the blog on their own website).

WordPress just works! If you like your BluDomain website, it can be even better and give you more reach and visitors with WordPress.

Here are some free plugin resources that can take a WordPress improved BluDomain website mobile -

WPtouch: A simple, powerful and elegant mobile theme for your website. WPtouch automatically transforms your WordPress blog into an iPhone application.
Wapple Architect Mobile Plugin for WordPress is a plugin that allows you to mobilize your blog in minutes.

Not only is WordPress fully mobile, it even has free apps to make it easy to edit and update with mobile devices.

WordPress for iOS easily edit your WordPress website with iPhone/iPad.
WordPress for Android easily edit your W0rdPress site from Android smart phones and tablets

WordPress is the best Bludomain add-on. Let me help take your current BluDomain website to the next level of SEO, social networking and mobile accessibility. Just send me and email or leave a comment.

Search optimizing a basic BluDomain Flash website How-To

Marc — Tue, 26 Jul 2011 19:17:31 +0000

This is a quick two part video tutorial review of how to setup the SEO elements of a BluDomain Flash site and splash page for the maximum SEO possible. I work on many different standard BluDomain based websites weekly and it is unusual when all the SEO related elements are already completed and optimized as I show you below. BluDomain does not have the robust possibilities of using WordPress for the splash page and blog, but you should take every opportunity presented to craft your site to present your search marketing keywords.

Part 1 – Maximizing the standard BluDomain splash page’s SEO

Part 2 – Maximizing the typical BluDomain Flash website template’s SEO

More on the death of meta keywords and why you should skip using them

If you have any questions, would like to know more about the additional SEO options included in using WordPress or would like an SEO analysis and quote for enhancing the search marketing and SEO of your current BluDomain website … please send me an email or leave a comment below.

Nice words from Mike Black of Black Studios Photography

Marc — Thu, 20 Jan 2011 20:59:35 +0000

When I do a website for a business, the scope includes many, many details that are related in enhancing the search marketing and social media marketing potential of their business’ web presence. It is not just about the website look anymore. Details include; website code validation, social media integration, search marketing keyword content creation, site visitor lead conversion, the website and hosting speed, even domain name and registration optimization. Over the last years I have helped Mike with all of this, including two website. So I really appreciated this recent note from Mike.

A big thank you goes out to Marc Fuller for helping me figure out some SEO issues with our website. I love the Bludomain flash website product for our galleries and Marc has been great at helping us integrate a WordPress based Bludomain web/blogsite wrap for www.blackstudios.com , now in it’s second generation.

I can figure out about 80% of what I need to do, but it’s Marc that takes it to the next level with his customizations and detailed internet marketing optimization knowledge.

I just like to create websites that win new business for my clients.

Kudos from Dapper Images – San Diego wedding photography studio

Marc — Tue, 18 Jan 2011 02:03:48 +0000

We are a wedding photography studio and are so pleased with the work that Marc has done for us!

We hired him to create a new WordPress based splash page layout for our Bludomain flash website so that it would be search engine friendly. And very easy to update/modify.

We also had him create a new blog layout for us that is under the same domain name as our website, so that when we post keyword rich blog posts with relevant tags, it would point back to our main website, and not just to our blog domain.

Now our website and blog are under the same domain and we are thrilled because we know this will make our website so much more visible to search engines. Marc was amazing to work with, great communication, we highly recommend him!

Yasmine + Deshun
dapperimages.com

Whois privacy may hurt your SEO and search marketing

Marc — Thu, 13 Jan 2011 04:39:25 +0000

Whois privacy, something that many domain name registrars like GoDaddy will try to sell you, but that you probably don’t need, and don’t want As much as domain name registrars will encourage you to make your registration information private and buy their upsell add-on annual fee, I have another view. Unless you have a compelling reason other than spam, I recommend not to do it. Compelling reasons could include a “no outside employment” agreement or perceived social acceptability of your site’s products/offering

As for spam, face it, if you are doing business on the internet with a website you will get spam. There are ways to reduce and fight spam, but be cautious about using domain name privacy to do so.

How might having your domain registration details private hurt? Well it turns out spam and scam websites often do have the registration privacy in-place. (you can reason why) While most legitimate sites don’t. Whois privacy can present a certain type of site profile.

And it is interesting when Matt Cutts (Google anti-spam team leader) was reviewing sites for SEO effectiveness and he had this to say about a HiFi store website:

The HiFi store was fine, but this was another example where someone had 40+ other sites. Having lots of sites isn’t bad, but I’ve mentioned the risk that not all the sites get as much attention as they should. In this case, 1-2 of the sites were stuff like cheap-cheap-(something-related-to-telephone-calling).com. Rather than any real content, most of the pages were pay-per-click (PPC) parked pages, and when I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. Having lots of sites isn’t automatically bad, and having PPC sites isn’t automatically bad, and having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.

More directly Jon Glick, former key member of the Yahoo! search team said this about using Whois domain registration privacy:

This is one more potential “flag” that can earn you points to a spam audit. It works well for spammers who are attempting to keep the engines from finding all their sites in one swoop. Those guys are in the business of disposable domains; if you’re not it’s better to avoid this tactic.

So this is one area where you can save money and perhaps help enhance your SEO. Particularly if you put that savings towards a longer domain name registration period.

Replacing a Bludomain splash page with WordPress splash page for better SEO and Search Marketing

Marc — Wed, 12 Jan 2011 05:01:58 +0000

Recently Dapper Images a wedding and portrait photographer located in San Diego asked if and how I would enhance the search engine marketing and SEO with their current Bludomain website located at dapperimages.com and their separate WordPress blog located at dapperimagesblog.com?

Dapper Images New WordPress based Bludomain splash page

They wanted to retain a Bludomain type splash page appearance and the basic layout of their blog’s styling. They also wanted a WordPress site that would be easy to customize the styling design with just click and save options.

The Bludomain site was, and is, hosted by Bludomain. The blog was hosted by a separate company on a Windows IIS server (please remember … friends don’t let friends host WordPress on Microsoft servers).

We discussed the tasks, options and prices and got the go ahead to begin the process. The first step was to install WordPress on their Bludomain hosting and then begin to create a WordPress based splash page and move the blog postings/content to dapperimages.com Then begin styling the major changes and minor design adjustments accordingly.

Below is a video review covering some of how the Bludomain splash page was replaced with a WordPress landing page for better site and blog integration and way better SEO and search marketing. Even looks better!

Part 1:

Part 2:

Part 3:

How to Import Your Website Blog into Your Facebook Business Page

Marc — Mon, 12 Jul 2010 19:12:33 +0000

UPDATE: Importing a blog into a Facebook business page is no longer supported by Facebook. Please see this post for more details – You can no longer feed your blog to your Facebook page. To import a blog or other pages from your website you will need to create a custom tab for your Facebook busines page. More on how to do that soon.

- – - – -

Here is the how-to for automatically importing your website’s blog posts onto your Facebook business page. It is not very complicated, but it is not very intuitive either so it made sense to share the instructions in a short video.

As I mention in the video it can take a while before Facebook recognizes your website blog, but be persistent it will work eventually and it is well worth it from both a social media marketing effort as well as enhanced search engine presence. If you have any questions send me an email.

New website for Midnight Magic Studios a growing wedding videography business.

Marc — Mon, 12 Jul 2010 04:01:19 +0000

Don Samples of Midnight Magic Studios in Knoxville TN works hard and makes really great wedding videos. He has been a long time client and I adapted the first Kertesz release for use as his website starting in 2008 using WordPress 2.5.

So it seems very unfair that his site was severely hacked recently. I think Don would be the first to admit he should have kept WordPress system more up to date, but the automated site hijack hackers are just wrong.

New Midnight Magic Studios website

After not being able to cure the site infection himself, Don contacted me in late June to see what could be done. It was pretty bad, the database and PHP files were hosed, but WordPress was able to export a clean XML file we could use to rebuild the site pretty quickly. So there were two paths, 1) restore the site using my old backup of the current theme or 2) take the opportunity to upgrade the site to a newer more appealing theme layout offering all the new WordPress 3.0 features plus better SEO, improved security, easier one click total WP site system upgrades and social media integration with Twitter and Facebook. The second choice was only about two hours more time that the first even including some new site graphics. Don chose the second option!

We picked a layout that was almost brand new and adapted well to videography. Then over the next two days I customized the layout, graphics, imported the old site’s content and setup a bunch of new features for both site visitors and search marketing. Then like the Bionic Man, Don’s site was back even better, faster, stronger than before in just three days total. And for me the best of it all is Don likes it better, too. Not to mention the improved site traffic and inquiries. All for almost the same cost as just restoring the old site.

Please visit Don’s new site and see his work. And if you have any questions about the potential advantages of a new WordPress based website system for your business please send me an email.

Selecting a Domain Name for SEO and Search Marketing Maximization

Marc — Sun, 11 Jul 2010 16:47:20 +0000

Later this week I am working with two different clients to select new domain names for websites that have been up for about a year. Both are small businesses.

In one case the domain name seems huge. It is 30 characters before adding any of the http:// or .com which is another 11. All together, that’s almost 1/3 of a Tweet just to text the domain name!

The other business has a pretty useful domain name. Their name follows good small business practice of using at least one keyword in the domain name, it is fairly short and is also a .com. But new state regulations are soon to make the keyword used obsolete.

As I review their websites and at look at their online business opportunity I have some ideas for new domains. So I go to Google so see how it is indexing domains and keywords in context. I also click through to potential competitors listed in the search listing to see how they use the keyword in their domain. A couple of observation I am really surprised how it seems that Google includes common abbreviations for the tested keyword in the returned search results. And how effective Google is parsing out at contextually almost any form of the keyword term from domains. Use the abbreviation as a keyword and Google even returns the full word as a keyword. Bing not so much. (Sometimes I worry that we are risking becoming a search marketing mono-culture.)

Searching for some other thoughts on selecting a small business domain name I came across these considerations/ideas.

Most small businesses do not have the money and good luck to create a new term and make it useful. Names like Xerox or Google or Bing take a lot of both. We only hear the ones that succeed or have big fails. There are a lot of others.
“.com” is still the most valuable TLD. The most common usage assumption is that a business domain name will end in “.com”. There is thought that .biz, .info and similar are not as well indexed as .com, .org and .net. I don’t know.
Hyphens or dashes are not needed to help the search engine parse out a keyword. But they do seem to help the search engine some parse out an abbreviation. (I may be wrong, but that is what I believe I am observing this weekend).
Two keywords are better than one.
Military and government websites use a lot of almost cryptic abbreviations and subdomains in their domain name. This may be a consideration if military/gov is connected to your target market.
Shorter domain names can be more useful than long ones.

Not sure how all this will impact the new domain names. In the end a domain name is personal influenced by a lot of factors. It is after all the domain name often becomes the name of the business for a large market segment. Here are the typical limitations for what a domain name can be -

Use only letters and numbers
Hyphens are ok, but not at the beginning or end.
No special characters, such as ! @ # $ % _ ^ & * ( ) ? are allowed
And “only” 63 characters from dot to dot.

If you want, the Wikipedia has all the domain name details

And I think this article from SEOmoz provides a great 12 point domain name picking run down. I use it often as a check list. You may not cover all 12, but have a reason for when you don’t.

Lastly if you find just the domain name you love and it is available, get it that minute! It is only about $15 or less to register most domain names and if you don’t get it when it is available, you may end up paying a lot more or never get it. For a little background on why that is, read these blog posts on domain name poaching or kiting.

Free Do It Yourself Search Engine Optimization

Marc — Sun, 11 Jul 2010 01:36:44 +0000

It has become pretty clear to almost everyone that online search has eclipsed yellow pages advertising as having the best value and greatest results. Even for local business. Thirty years ago it was not unusual to see business paying $3,000 per month for a full-page front section local yellow pages advertisement, even in a town of only 200,000 residents.

Today Google can have similar value but at a very much lower cost, free. Even if you pay someone to build your site, the payback can be as quick as 3-4 months from increased business. I have a client, Dennis Grimes, that wrote that his businesses’ new website cost payback happened in just the first week. And the best part of good structural and content SEO is that it continues to provide dividends, for almost no expense, long after the website goes live.

But, the main purpose of this post is to point out that not only is Google the new yellow pages, and organic search is meaningful yet free advertising if done correctly. And that you can do it yourself in many cases. Google has a great do-it-yourself guide, and it’s free, titled “Google’s Search Engine Optimization
Starter Guide” which you can download from this link (pdf). It is an excellent resource, understandable to the website novice and useful for the experienced as well.

Mihaela Lica at SitePoint.com provids a good discussion of the three most important on-page SEO opportunities identified in the Google guide in her post “On-page SEO – The Google Way. They are simple and inherently present in every website. And often under utilized in many websites, even I have found WordPress based websites. They are:

Most importantly, create a unique, accurate page title that communicates the content of each page. How many times do you see a website where the main page is simply titled “Home” or “somedomain.com”. I see even sites provided by professionals with this error. And the page title is arguably the single most important SEO related element. Lately now, I normally like to have the page title also set in
header tags, making it even more useful in SEO.
Make use of the “description” meta tag to accurately and uniquely accurately each page’s content using 160 characters. In the sites I create there is now a separate field for entering the page description for any page and post.
Improve the structure of your URLs to reflect your page content and be “friendly” to the site visitor. avoid having links with just numbers and symbols. Use words separated by hyphens. This is the purpose of WordPress’ pretty permalinks function. It also one of the nice benefits of Facebook’s custom usernames for profiles and pages.

Just using these three elements on multiple pages in your website can make a big difference in many cases. It may not be possible to do in some Flash based websites, but you should be able to accomplish it in most others. If you have any questions about your website or your businesses’ search marketing opportunities send me an email.