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Improve your BluDomain SEO with our no-risk WordPress BluDomain Setup

December 26, 2011 by Marc Leave a Comment

We wanted to blog post about our new WordPress BluDomain Setup package. For just $197.00 it is only the cost of a couple of BluDomain options, but can fill almost all site SEO and marketing needs. From your blog to SEO maximized Splash page to HTML and smartphone/tablet options (even iPhone/iPad), shopping carts, video, galleries and more. Adding WordPress, in the right way, to your BluDomain site offers maximum flexibility and SEO. It takes us just one day and there is no risk.

Derived from our four years of experience working with BluDomain users and an equal period of in-depth WordPress development it is the best setup and configuration possible and one that can grow as WordPress and BluDomain continue to develop. We uniquely know BluDomain and WordPress.

This is some of what is included in our WordPress BluDomain Setup Package:

Complete WordPress Installation on your BluDomain hosting
Free StudioPress Genesis Premium parent and child theme. Including the same theme we most often use when making optimal BluDomain splash pages or you can choose any other StudioPress theme as an alternative option
Optimize your Blog for Search Engines and tips to increase your Search Engine Ranking Position
Optimal URL configuration for SEO. No symbols, unnecessary or redundant terms
Making Your Blog Spam resistant
Automate Daily Backups for safety
Setup a Professional Email and WP based Contact Form
Setup FeedBurner account to handle your RSS Subscribers
Setup Email Subscription Option and Embed it in your Blog
Free Support via Email
And we install plugins that your blog/website really needs and may suggest some that might help for your specific niche. Including plugins for Social Media linking, attractive image slideshows and galleries, Facebook Tabs, your own short Twitter URLs, automatic sitemap generation and many more. By using all of these you will be off to a better start.

Send us an email or call now to get started! We will reply asking for the info we need to get started.

Risk Free! No up-front payment, pay when we are done. And if we are not finished within 24 business hours of the receipt of your site info … it is FREE!

Filed Under: BluDomain, Internet Marketing, SEO, WordPress Tagged With: BluDomain, Internet Marketing, search engine optimization, Search Engines, search marketing, search optimization, SEO, web/blogsites, WordPress

Search optimizing a basic BluDomain Flash website How-To

July 26, 2011 by Marc Leave a Comment

This is a quick two part video tutorial review of how to setup the SEO elements of a BluDomain Flash site and splash page for the maximum SEO possible. I work on many different standard BluDomain based websites weekly and it is unusual when all the SEO related elements are already completed and optimized as I show you below. BluDomain does not have the robust possibilities of using WordPress for the splash page and blog, but you should take every opportunity presented to craft your site to present your search marketing keywords.

Part 1 – Maximizing the standard BluDomain splash page’s SEO

Part 2 – Maximizing the typical BluDomain Flash website template’s SEO

More on the death of meta keywords and why you should skip using them

If you have any questions, would like to know more about the additional SEO options included in using WordPress or would like an SEO analysis and quote for enhancing the search marketing and SEO of your current BluDomain website … please send me an email or leave a comment below.

Filed Under: BluDomain, SEO Tagged With: BluDomain, Internet Marketing, search engine optimization, Search Engines, search marketing, SEM, SEO

Measuring the SEO of your site, your competitors’ sites and the people trying to sell you SEO services

January 30, 2011 by Marc Leave a Comment

There are a lot advantages to having a website with strong, positive, active SEO properties and structure. The search marketing opportunities from excellent SEO may dramatically increase your business income and significantly reduce expenses.

Many website owners will pursue trying to improve their site’s SEO but have little in the way of methods to measure progress or change. Before you spend a lot of time and/or money on SEO it is very helpful to have “baselines” to measure your own site and how it “stacks-up” against your competition. Also before you buy any SEO services I suggest measuring the site of the SEO company. Doesn’t it seem reasonable that if they are selling the service shouldn’t their site(s) demonstrate some of their SEO ability?

So how to measure a website’s SEO? There are a lot of tools, but there are two I use everyday. These provide a quick snapshot of a site’s SEO potential and can be refreshed to show the results of any changes that you make. This means you get an idea of your progress without having to wait possibly weeks for Google’s index to reflect your changes.

They are:

the Website Grader website and,
Vladimir Prelovac’s SEO Doctor add-on for Firefox (you will need to use Firefox)

Both of these tools will provide you a numeric percentage type score and some summary evaluations of important site structure, elements and assets. It is important to understand that these tools cannot measure the outcome of your SEO efforts. (After all you can have great SEO but have it poorly targeted to your potential market. ) But even if you have the best content it will likely fail in the search engine results against your competitors if your site does not score well.

And what is a good score? Glad you asked. In a competitive market I think you need to be above 95 (or work towards) in the SEO Doctor and above 90 in the Website Grader, for meaningful organic search marketing. Because successful search marketing can provide such lucrative results to a business “winning” is now a matter of very small percentages. The difference of 1-3 percent in either of these tools can mean your site will not appear high enough in organic SERPs to gain any visitors. The race is not between sites that score 80% and 90% neither of them maybe winning, it is between the sites at 94% to 99%. So if you want the benefits of organic search you can’t settle with being better than 80% of websites. You need to be better than 95% percent of them.

Finally, just one note of caution in using the tools, don’t follow the tools blindly. Sometimes there is a good reason to vary from their offered guidelines. Just know your purpose in doing it.

As always, if you have a question send me an email.

Filed Under: Internet Marketing, SEO, Tools and Tips Tagged With: Firefox, Internet Marketing, measurements, search engine optimization, Search Engines, search marketing, search optimization, SEO, web/blogsites, website marketing

Kudos from Dapper Images – San Diego wedding photography studio

January 17, 2011 by Marc Leave a Comment

We are a wedding photography studio and are so pleased with the work that Marc has done for us!

We hired him to create a new WordPress based splash page layout for our Bludomain flash website so that it would be search engine friendly. And very easy to update/modify.

We also had him create a new blog layout for us that is under the same domain name as our website, so that when we post keyword rich blog posts with relevant tags, it would point back to our main website, and not just to our blog domain.

Now our website and blog are under the same domain and we are thrilled because we know this will make our website so much more visible to search engines. Marc was amazing to work with, great communication, we highly recommend him!

Yasmine + Deshun
dapperimages.com

Filed Under: Testimonials Tagged With: BluDomain, search engine optimization, Search Engines, search marketing, search optimization, SEM, social media, splash page, web/blogsites, Websites, WordPress

Whois privacy may hurt your SEO and search marketing

January 12, 2011 by Marc Leave a Comment

Whois privacy, something that many domain name registrars like GoDaddy will try to sell you, but that you probably don’t need, and don’t want As much as domain name registrars will encourage you to make your registration information private and buy their upsell add-on annual fee, I have another view. Unless you have a compelling reason other than spam, I recommend not to do it. Compelling reasons could include a “no outside employment” agreement or perceived social acceptability of your site’s products/offering

As for spam, face it, if you are doing business on the internet with a website you will get spam. There are ways to reduce and fight spam, but be cautious about using domain name privacy to do so.

How might having your domain registration details private hurt? Well it turns out spam and scam websites often do have the registration privacy in-place. (you can reason why) While most legitimate sites don’t. Whois privacy can present a certain type of site profile.

And it is interesting when Matt Cutts (Google anti-spam team leader) was reviewing sites for SEO effectiveness and he had this to say about a HiFi store website:

The HiFi store was fine, but this was another example where someone had 40+ other sites. Having lots of sites isn’t bad, but I’ve mentioned the risk that not all the sites get as much attention as they should. In this case, 1-2 of the sites were stuff like cheap-cheap-(something-related-to-telephone-calling).com. Rather than any real content, most of the pages were pay-per-click (PPC) parked pages, and when I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. Having lots of sites isn’t automatically bad, and having PPC sites isn’t automatically bad, and having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.

More directly Jon Glick, former key member of the Yahoo! search team said this about using Whois domain registration privacy:

This is one more potential “flag” that can earn you points to a spam audit. It works well for spammers who are attempting to keep the engines from finding all their sites in one swoop. Those guys are in the business of disposable domains; if you’re not it’s better to avoid this tactic.

So this is one area where you can save money and perhaps help enhance your SEO. Particularly if you put that savings towards a longer domain name registration period.

Filed Under: Search Engines, SEO Tagged With: domain names, Google, search engine optimization, Search Engines, search marketing, search optimization, SEM, SEO, SMO, WHOIS privacy

Replacing a Bludomain splash page with WordPress splash page for better SEO and Search Marketing

January 11, 2011 by Marc 2 Comments

Recently Dapper Images a wedding and portrait photographer located in San Diego asked if and how I would enhance the search engine marketing and SEO with their current Bludomain website located at dapperimages.com and their separate WordPress blog located at dapperimagesblog.com?

new splash page Replacing a Bludomain splash page with WordPress splash page for better SEO and Search Marketing

Dapper Images New WordPress based Bludomain splash page

They wanted to retain a Bludomain type splash page appearance and the basic layout of their blog’s styling. They also wanted a WordPress site that would be easy to customize the styling design with just click and save options.

The Bludomain site was, and is, hosted by Bludomain. The blog was hosted by a separate company on a Windows IIS server (please remember … friends don’t let friends host WordPress on Microsoft servers).

We discussed the tasks, options and prices and got the go ahead to begin the process. The first step was to install WordPress on their Bludomain hosting and then begin to create a WordPress based splash page and move the blog postings/content to dapperimages.com Then begin styling the major changes and minor design adjustments accordingly.

Below is a video review covering some of how the Bludomain splash page was replaced with a WordPress landing page for better site and blog integration and way better SEO and search marketing. Even looks better!

Part 1:

Part 2:

Part 3:

Filed Under: BluDomain, Client Websites, Featured, WordPress Tagged With: blog, BluDomain, search engine optimization, Search Engines, search marketing, SEM, SEO, SMO, Social Networks, Websites, WordPress

A Dream Wedding by Sharon Replaces Their Old Bludomain Flash Website with a New WordPress Site

July 12, 2010 by Marc 2 Comments

Well known San Diego wedding planner Sharon Cole of A Dream Wedding by Sharon contacted me regarding improving her search engine marketing and internet presence. For a number of years she had been using a Bludomain website but recently found that with increasing competition, her website traffic and leads had become almost nil. This is in spite of her being an area ABC leader and the all the awards and news paper articles and links she had developed over the years in business in San Diego.

In looking into her site’s presence, we discovered that her website was virtually not present in Google’s index. Even Google searching with her business name and city the site was not found. The reason for this is because the inherently low “indexability” of a Bludomain site combined with no changes to the site in years. Effectively the search engine calculated that the site was just not relevant for what people may be searching. You see, most Bludomain websites really only have two actual pages, the splash page and the rest of the Flash website. The website itself is functionally just one page of Flash content with different actions. When we discussed all this the plan became multi-faceted and clear.

Sharon and Maria (her office manager) improved the legacy splash page text content and began using Google Webmaster Tools and Analytics to begin to “wake” up the site. I helped Maria install WordPress on the Bludomain hosting account and behind the scenes started to create an all new WordPress based website for A Dream Wedding by Sharon. A little progress, Sharon’s legacy site returned to Google’s index, though very far down in the listings.

But the Bludomain hosting account was very troublesome for WordPress. The blog was always a struggle with loading plugins and having errors. Bludomain’s hosting setup is often not a very friendly enviroment for WordPress, more so with WP 3.0. So the new WP based website would be based on a non-Bludomain server. (When the time came to choose whether the legacy Bludomain site would be kept, moved or dropped it was decided, after Bludomain quoted $80 to move it for what was effectively 2 indexed pages, that the site would be allowed to “fade away” and the savings used elsewhere.)

It’s done, and Sharon feels the new site is a great fresh look for her San Diego wedding planning business, and not like a typical blog site. And it succeeds in Google, search marketing and social media marketing. The new site already has well over 90 pages in Google index, is moving up in search placement and search traffic and best of all the site traffic has increased almost 10 fold. Plus it is easy to add new information, pages and posts to it to tailor internet marketing to the interest of today’s bride to be. When Sharon adds new content to the site it automatically Tweets the news and posts content to Facebook. And, not to forget that the new site is also viewable in iPhones and other mobile devices where her Bludomain site was not.

Please visit and take a look at A Dream Wedding by Sharon’s new web/blogsite. If you have questions about Bludomain SEO, internet marketing or WordPress based web/blog sites please send me an email.

Filed Under: BluDomain, Featured, Portfolio, Websites Tagged With: BluDomain, Facebook, Flash, Internet Marketing, marketing, search engine optimization, Search Engines, search marketing, search optimization, social media, twitter, web/blogsites, Websites, Wedding Marketing, WordPress

Selecting a Domain Name for SEO and Search Marketing Maximization

July 11, 2010 by Marc Leave a Comment

Later this week I am working with two different clients to select new domain names for websites that have been up for about a year. Both are small businesses.

In one case the domain name seems huge. It is 30 characters before adding any of the http:// or .com which is another 11. All together, that’s almost 1/3 of a Tweet just to text the domain name!

The other business has a pretty useful domain name. Their name follows good small business practice of using at least one keyword in the domain name, it is fairly short and is also a .com. But new state regulations are soon to make the keyword used obsolete.

As I review their websites and at look at their online business opportunity I have some ideas for new domains. So I go to Google so see how it is indexing domains and keywords in context. I also click through to potential competitors listed in the search listing to see how they use the keyword in their domain. A couple of observation I am really surprised how it seems that Google includes common abbreviations for the tested keyword in the returned search results. And how effective Google is parsing out at contextually almost any form of the keyword term from domains. Use the abbreviation as a keyword and Google even returns the full word as a keyword. Bing not so much. (Sometimes I worry that we are risking becoming a search marketing mono-culture.)

Searching for some other thoughts on selecting a small business domain name I came across these considerations/ideas.

Most small businesses do not have the money and good luck to create a new term and make it useful. Names like Xerox or Google or Bing take a lot of both. We only hear the ones that succeed or have big fails. There are a lot of others.
“.com” is still the most valuable TLD. The most common usage assumption is that a business domain name will end in “.com”. There is thought that .biz, .info and similar are not as well indexed as .com, .org and .net. I don’t know.
Hyphens or dashes are not needed to help the search engine parse out a keyword. But they do seem to help the search engine some parse out an abbreviation. (I may be wrong, but that is what I believe I am observing this weekend).
Two keywords are better than one.
Military and government websites use a lot of almost cryptic abbreviations and subdomains in their domain name. This may be a consideration if military/gov is connected to your target market.
Shorter domain names can be more useful than long ones.

Not sure how all this will impact the new domain names. In the end a domain name is personal influenced by a lot of factors. It is after all the domain name often becomes the name of the business for a large market segment. Here are the typical limitations for what a domain name can be -

Use only letters and numbers
Hyphens are ok, but not at the beginning or end.
No special characters, such as ! @ # $ % _ ^ & * ( ) ? are allowed
And “only” 63 characters from dot to dot.

If you want, the Wikipedia has all the domain name details

And I think this article from SEOmoz provides a great 12 point domain name picking run down. I use it often as a check list. You may not cover all 12, but have a reason for when you don’t.

Lastly if you find just the domain name you love and it is available, get it that minute! It is only about $15 or less to register most domain names and if you don’t get it when it is available, you may end up paying a lot more or never get it. For a little background on why that is, read these blog posts on domain name poaching or kiting.

Filed Under: Search Engines, SEO, Tools and Tips Tagged With: Internet Marketing, marketing, search engine optimization, Search Engines, search marketing, search optimization, SEM, SEO, tweets, Websites

Free Do It Yourself Search Engine Optimization

July 10, 2010 by Marc Leave a Comment

It has become pretty clear to almost everyone that online search has eclipsed yellow pages advertising as having the best value and greatest results. Even for local business. Thirty years ago it was not unusual to see business paying $3,000 per month for a full-page front section local yellow pages advertisement, even in a town of only 200,000 residents.

Today Google can have similar value but at a very much lower cost, free. Even if you pay someone to build your site, the payback can be as quick as 3-4 months from increased business. I have a client, Dennis Grimes, that wrote that his businesses’ new website cost payback happened in just the first week. And the best part of good structural and content SEO is that it continues to provide dividends, for almost no expense, long after the website goes live.

But, the main purpose of this post is to point out that not only is Google the new yellow pages, and organic search is meaningful yet free advertising if done correctly. And that you can do it yourself in many cases. Google has a great do-it-yourself guide, and it’s free, titled “Google’s Search Engine Optimization
Starter Guide” which you can download from this link (pdf). It is an excellent resource, understandable to the website novice and useful for the experienced as well.

Mihaela Lica at SitePoint.com provids a good discussion of the three most important on-page SEO opportunities identified in the Google guide in her post “On-page SEO – The Google Way. They are simple and inherently present in every website. And often under utilized in many websites, even I have found WordPress based websites. They are:

Most importantly, create a unique, accurate page title that communicates the content of each page. How many times do you see a website where the main page is simply titled “Home” or “somedomain.com”. I see even sites provided by professionals with this error. And the page title is arguably the single most important SEO related element. Lately now, I normally like to have the page title also set in <H1> header tags, making it even more useful in SEO.
Make use of the “description” meta tag to accurately and uniquely accurately each page’s content using 160 characters. In the sites I create there is now a separate field for entering the page description for any page and post.
Improve the structure of your URLs to reflect your page content and be “friendly” to the site visitor. avoid having links with just numbers and symbols. Use words separated by hyphens. This is the purpose of WordPress’ pretty permalinks function. It also one of the nice benefits of Facebook’s custom usernames for profiles and pages.

Just using these three elements on multiple pages in your website can make a big difference in many cases. It may not be possible to do in some Flash based websites, but you should be able to accomplish it in most others. If you have any questions about your website or your businesses’ search marketing opportunities send me an email.

Filed Under: Internet Marketing, SEO Tagged With: Google, Internet Marketing, marketing, search engine optimization, Search Engines, search marketing, search optimization, SEM, SEO, Websites

Not all websites are created equal. There is a difference, the most important ones you can’t see.

December 15, 2009 by Marc Leave a Comment

Here is what I mean. Some websites are passive websites that require you to market them. They are search marketing inept and need Adwords and other paid promotion to receive visitors. My websites are dynamic sites with active search marketing and SEO features and are social network aware to continually present your goods and services across the internet, at no promotion expense. Just using the organic nature of the internet.

I feel the reason to have a website is not to just send someone a link to a digital business brochure, but to have an active sales tool taking advantage of the unique sales and marketing opportunities offered by today’s world wide web A good marketing and sales website can even ask for the order and process payment. One of my websites for your business becomes almost an additional staff member.working 24/7 for just the cost of hosting.

Every one of my website clients receive a custom dynamic website tailored to their business, mission, style and taste. This is pretty much the same with all website creators. But there a more fundamental difference hidden behind the scenes.

I believe my clients want to use the internet and their website to actively increase their business income. Some website do this well, other do not. It is in the way they are written. Fortunately there is a way to measure this difference. A third party tool called websitegrader.com. It provides a useful segmented report and a comparison based percentile score for any website you want to evaluate.

To explore the difference in search marketing potential between my websites and that of any other website developer you are considering I suggest that you run websitegrader reports on our respective home sites, the websites each of use to market our services. After all shouldn’t your websites creator’s site demonstrate strong SEO and marketing properties? That way you can feel more confident that the website you choose for your business will actually be good for your business.

This morning I did just that preparing for a meeting with a prospective client Long story short, there was a very large, measurable internet marketing difference between our website methodology … almost an order of magnitude. Their score a failing 7%, my score 98%+!.

Here is the report link for my site from this morning-

Report – http://websitegrader.com/site/www.marcfuller.com
It is above the 98th percentile compared to over 1.8 million websites

I work as a website craftsman, taking the time to learn your business and goals and then creating a website that uses the internet to present your business well and actively achieve your goals. If you would like to know more about what I might do for your business please send me an email.