real estate Websites with extreme SEO search marketing resultz, Resultz Digital!

Newest WordPress Real Estate Website – EveryHomeOnline.com

November 30, 2009 by Marc Leave a Comment

It has become well accepted by Real Estate marketing experts that WordPress is a great way for Real Estate professionals to communicate and interact and network on line with buyers, sellers and others. So you can think of what will happen when WordPress becomes the basis for a complete Real Estate website.

A website that is the best way to showcase your real estate listings as well as your expertise, the community and personal information. Why bother having two separate real estate sites, when you can have a powerful, amazing, easy to use site with “best-of-class” search engine results? A site that has your listings, an IDX if you wish, your blog and even integrated with Twitter, Facebook and Linkedin.

Please take a look at one of my latest Real Estate websites – EveryHomeOnline.com

The site owner wanted a similar color palette to the well known Trulia.com real estate site, but with more style and landmark localization. All the graphic design was made just for him. He also required the listing display to have a photo gallery with more potential images and Google map integration, but have it be something that could be done easily and nicely displayed.

Over the last two months I have completely revised the working of my Real Estate websites. They are now even easier and quicker to add listings complete with maps and unlimited photo galleries. Now you (or your assistant) can upload and create a display gallery of up to 80 additional images in just 5 minutes!

Being WordPress and being SEO optimized from the ground up means that your sellers will see that you present their home high in Google’s search results with the side benefit that buyers are more likely to also see your listing first on your site. My father was a real estate broker, I have been too. I try to make sure my sites will perform better than any, in terms of online marketing for Real Estate brokers without being compromised by also being easy to use. Plus they are very affordable with no need for ongoing maintenance and support costs. Send me an email, Let me know what I might do for you?

Filed Under: Client Websites, Featured, Real Estate Tagged With: Facebook, Internet Marketing, Linkedin, marketing, real estate, real estate websites, search engine optimization, social media, Social Networks, twitter, web/blogsites, website marketing, WordPress

Changes, adding more than wedding professionals

May 29, 2009 by Marc Leave a Comment

Over the next few days/weeks the blog will be changing, or rather adding to, its wedding professional emphasis. Not sure how it will come to fit together, but here is what is coming.

As our reputation has grown in getting results for out wedding pros, they have also lead us into allied areas. For example we are just completing a site for a regional wedding professionals association and a jewelry retailer. And even completed a few sites for real estate brokers that are helping to contribute to their best year ever in over 25 years in the profession.

More importantly we will remain with what we know applying our internet marketing talent and knowledge to particular areas. We will always remain in areas where we understand and have experience. In addition to weddings and reaching brides, we have professional experience that we can “bring to the table” in:

Retail (mostly jewelry/gifts)
Real estate brokerage
Membership and professional organizations
Restaurants and specialty foods, and
Health care, physician’s offices, clinics.

So it will not be completely unfocused, nor will we try to participate in areas where we will learn at the clients expense.

When you chose someone to work for you and advise you on internet marketing and your web presence be sure that they not only know internet marketing and websites, but perhaps more importantly know the realities of your business. Every business has its own universe of methods, rules and practice.

All our efforts are based in what we have done for wedding professionals and similarly use WordPress for amazing results together with social media and email marketing.

Filed Under: Announcements, Internet Marketing, Search Engines, Websites Tagged With: changes, clinics, doctor's offices, food service, health care, jewelry, membership, News, physician's offices, real estate, resturants, speciality foods

Real Estate Website SEO search engine optimization

March 8, 2009 by Marc 1 Comment

Just yesterday, I came across a recently published article that seems to maintain that all you need for Real Estate “SEO magic” is lots of content. The author writes “I keep telling people – most of SEO is not rocket science, it’s just taking the time to think about what you have and who you want to read it.” To be fair I believe that the author knows better, but some readers seem to think that is the entire lesson in SEO and point of the article. So, let me say that if all you have is good content, you may need magic. Successful Real Estate website SEO requires the balance of well crafted content and optimum site structure.

As I have written before Real Estate site content including your listings is vital, but no amount of additional content is going to help a donkey of a website get to market.

Here is a case in point. I have a new client for a real estate website, a very smart experienced guy. In 2007 he spent a good amount of money to have a website created and at the same time he spent many, many hours creating great content Over 70 pages of original, keyword rich, interesting, targeted, useful, local real estate information. And his website is virtually invisible. The content that he spent over three months creating, while in Google’s index … is inaccessible. Unread. Really, in over a year his site has received fewer than 20 visitors. Professionally developed and with great content, why? Because the structure could have hardly been worse.

In getting acquainted the new client asked me to research why his site was not working. One of my first steps is to use an SEO browser to “see” the site the way a search bot might see the site. Here is what a search bot sees as his site content, the total readable content of the home page of his website, from the search bot’s perspective.

“Your browser does not currently have IFRAME support. Please upgrade your browser to the latest version.”

That is it. No more content than that. And what potential Real Estate client might search on that? Although Google has over 80 pages of the site’s content in it’s index that is all that is available. For some reason the professional website developer choose to use javascript menus and place all the the content in what is called iframes.

Like a good real estate transaction requires balancing price and terms, good real estate website search engine optimization SEO requires the balance of content and structure. Balance of the two is strength and beauty. Or real SEO magic.

If you want to see a SEO text browser view of your home page just visit http://whois.domaintools.com and enter your URL. Another useful free site evaluation tool is Hubspot’s website grader. Just enter your url and it will, after a short while, return a score and analysis report indicating the search marketing potential of your website. If your site does not score above 30, you likely have some structural website problems.

Filed Under: blog, Client Websites, SEO Tagged With: real estate, real estate websites, search marketing, search optimzation, SEM, SEO

Content ideas for your Real Estate web/blogsite and better search engine rankings

March 1, 2009 by Marc Leave a Comment

Real Estate web/blogsites can deliver you the highest Google rankings and traffic for very low cost. While reinforcing your reputation and profitable farming efforts. Our blogsites make it easy to feature your listings a posts (helping to keep your sellers happy too), but more variety is needed. But, about what topics and how?

Unlike the Seinfeld show you probably shouldn’t blog about nothing. Your postings need to have a target and use real estate related words and phrases that are significant to your target market. One of the best and most direct articles on creating content for your web/blogsite I have come across is Brandon Cornett’s “21 Content Ideas for Your Real Estate Blog“. The article provides an excellent outline of how to take a lot of what you do almost every day and easily use it for interesting content. One of my favorites is his number 1, that is recycle emails, or as Brandon says “repurpose”,

Repurpose your email content. Think of all the questions you have answered for your clients through email. Each one of those could serve as a blog post, perhaps with a minor amount of expansion. Why delete your old emails when you can use them for real estate blog content?

The rest of the article is similarly filled with another 20 good ways to share your expertise and personality with your web/blogsite visitors. Please take abut 15 minutes check it out, I think you will find it worthwhile.

Filed Under: blog, Real Estate Tagged With: Blogs, farming, real estate, SEM, SEO, web/blogsites, Websites

A problem with most real estate agent websites is, they don't have much real estate

March 1, 2009 by Marc Leave a Comment

It takes good relevant website content to appear high in search results. And a real estate broker’s, a website should have real estate. Buyers are usually searching online for homes, before they start looking for an agent. But to search engines that the buyers will use, most real estate agent websites don’t have much in the way of homes. The real estate listings are often left to other websites, with just links to them from yours. Even the little side widgets are not useful for search engines.

Your website should feature your listings, actually showcasing them with search readable text and formats. Don’t leave that important marketing function up to just your online MLS service and third party sites such as AOL or Trulia or Zillow or Realtor.com. You, your website and your sellers need the benefit from presenting your listings.

And that is what our web/blogsites allow you to do by making it as easy to present a home on your website as it is to send an email. Even including a main page feature image, thumbnail and an image gallery and map on the listing post page. Check out our client’s websites.

By using your website to showcase your listings as well as your business, you reduce part of what is becoming known website sales friction while also increasing your rank on Google and having an additional marketing tool for your sellers. And you might just end up selling your own listing.

This is a different approach and I may not have explained the website differences and opportunities as well as I should have. So if you have question about this topic please send me a message.

Filed Under: blog, Real Estate Tagged With: listings, real estate, real estate websites, web/blogsite

Newest WordPress Real Estate Website – EveryHomeOnline.com

Changes, adding more than wedding professionals

Real Estate Website SEO search engine optimization

Content ideas for your Real Estate web/blogsite and better search engine rankings

A problem with most real estate agent websites is, they don't have much real estate

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