real estate websites Websites with extreme SEO search marketing resultz, Resultz Digital!

Newest WordPress Real Estate Website – EveryHomeOnline.com

November 30, 2009 by Marc Leave a Comment

It has become well accepted by Real Estate marketing experts that WordPress is a great way for Real Estate professionals to communicate and interact and network on line with buyers, sellers and others. So you can think of what will happen when WordPress becomes the basis for a complete Real Estate website.

A website that is the best way to showcase your real estate listings as well as your expertise, the community and personal information. Why bother having two separate real estate sites, when you can have a powerful, amazing, easy to use site with “best-of-class” search engine results? A site that has your listings, an IDX if you wish, your blog and even integrated with Twitter, Facebook and Linkedin.

Please take a look at one of my latest Real Estate websites – EveryHomeOnline.com

The site owner wanted a similar color palette to the well known Trulia.com real estate site, but with more style and landmark localization. All the graphic design was made just for him. He also required the listing display to have a photo gallery with more potential images and Google map integration, but have it be something that could be done easily and nicely displayed.

Over the last two months I have completely revised the working of my Real Estate websites. They are now even easier and quicker to add listings complete with maps and unlimited photo galleries. Now you (or your assistant) can upload and create a display gallery of up to 80 additional images in just 5 minutes!

Being WordPress and being SEO optimized from the ground up means that your sellers will see that you present their home high in Google’s search results with the side benefit that buyers are more likely to also see your listing first on your site. My father was a real estate broker, I have been too. I try to make sure my sites will perform better than any, in terms of online marketing for Real Estate brokers without being compromised by also being easy to use. Plus they are very affordable with no need for ongoing maintenance and support costs. Send me an email, Let me know what I might do for you?

Filed Under: Client Websites, Featured, Real Estate Tagged With: Facebook, Internet Marketing, Linkedin, marketing, real estate, real estate websites, search engine optimization, social media, Social Networks, twitter, web/blogsites, website marketing, WordPress

Real Estate Website SEO search engine optimization

March 8, 2009 by Marc 1 Comment

Just yesterday, I came across a recently published article that seems to maintain that all you need for Real Estate “SEO magic” is lots of content. The author writes “I keep telling people – most of SEO is not rocket science, it’s just taking the time to think about what you have and who you want to read it.” To be fair I believe that the author knows better, but some readers seem to think that is the entire lesson in SEO and point of the article. So, let me say that if all you have is good content, you may need magic. Successful Real Estate website SEO requires the balance of well crafted content and optimum site structure.

As I have written before Real Estate site content including your listings is vital, but no amount of additional content is going to help a donkey of a website get to market.

Here is a case in point. I have a new client for a real estate website, a very smart experienced guy. In 2007 he spent a good amount of money to have a website created and at the same time he spent many, many hours creating great content Over 70 pages of original, keyword rich, interesting, targeted, useful, local real estate information. And his website is virtually invisible. The content that he spent over three months creating, while in Google’s index … is inaccessible. Unread. Really, in over a year his site has received fewer than 20 visitors. Professionally developed and with great content, why? Because the structure could have hardly been worse.

In getting acquainted the new client asked me to research why his site was not working. One of my first steps is to use an SEO browser to “see” the site the way a search bot might see the site. Here is what a search bot sees as his site content, the total readable content of the home page of his website, from the search bot’s perspective.

“Your browser does not currently have IFRAME support. Please upgrade your browser to the latest version.”

That is it. No more content than that. And what potential Real Estate client might search on that? Although Google has over 80 pages of the site’s content in it’s index that is all that is available. For some reason the professional website developer choose to use javascript menus and place all the the content in what is called iframes.

Like a good real estate transaction requires balancing price and terms, good real estate website search engine optimization SEO requires the balance of content and structure. Balance of the two is strength and beauty. Or real SEO magic.

If you want to see a SEO text browser view of your home page just visit http://whois.domaintools.com and enter your URL. Another useful free site evaluation tool is Hubspot’s website grader. Just enter your url and it will, after a short while, return a score and analysis report indicating the search marketing potential of your website. If your site does not score above 30, you likely have some structural website problems.

Filed Under: blog, Client Websites, SEO Tagged With: real estate, real estate websites, search marketing, search optimzation, SEM, SEO

A problem with most real estate agent websites is, they don't have much real estate

March 1, 2009 by Marc Leave a Comment

It takes good relevant website content to appear high in search results. And a real estate broker’s, a website should have real estate. Buyers are usually searching online for homes, before they start looking for an agent. But to search engines that the buyers will use, most real estate agent websites don’t have much in the way of homes. The real estate listings are often left to other websites, with just links to them from yours. Even the little side widgets are not useful for search engines.

Your website should feature your listings, actually showcasing them with search readable text and formats. Don’t leave that important marketing function up to just your online MLS service and third party sites such as AOL or Trulia or Zillow or Realtor.com. You, your website and your sellers need the benefit from presenting your listings.

And that is what our web/blogsites allow you to do by making it as easy to present a home on your website as it is to send an email. Even including a main page feature image, thumbnail and an image gallery and map on the listing post page. Check out our client’s websites.

By using your website to showcase your listings as well as your business, you reduce part of what is becoming known website sales friction while also increasing your rank on Google and having an additional marketing tool for your sellers. And you might just end up selling your own listing.

This is a different approach and I may not have explained the website differences and opportunities as well as I should have. So if you have question about this topic please send me a message.

Filed Under: blog, Real Estate Tagged With: listings, real estate, real estate websites, web/blogsite

"Too much on presentation, too little with communication."; "Why do most real estate agent’s websites fail, Alex?"

February 28, 2009 by Marc Leave a Comment

Look at your current website or your colleagues. If it is like 95% if the real estate websites on the web, it pretty much has a lot of almost canned commodity like presentation of the agent, some standard buying, selling, moving and community pages and an MLS/IDX frame page or link. But very little personal communication from the agent. So there is no opportunity for “connection”.

What sells you? Not presentation. What sells you is communication of your expertise, values and ability. We learned long ago, when Century 21 was beginning that there was much more to being a successful agent than a new presentation. Today Century 21 stresses knowledge of neighborhoods and expertise, but back then it was all about gold coats. We saw that clients do not see their best interest in what you wear, but what you know and will do for them. Communication of that becomes your competitive advantage.

Which is what my websites allow you to do, COMMUNICATE and CONNECT with your clients and prospective clients, easily and effectively. You can use my website to share your expertise through communicating current market observations, advice, new information about your farm area, your neighborhood, prices, selling, etc. My father once told me that in the 1950′s when he needed to generate new real estate business, he would sometime get 2-3 haircuts a week and stop for coffee twice a day … all just so he could communicate and connect with new people about real estate. In your own office you probably see people who get so wrapped up in having everything right for presenting that they don’t get an opportunity to communicate. That is what you can do with my website, communicate what you know and can do with a huge interested online audience. Use your website to create a dialogue between you and your market. Quickly, effectively, and for low cost. That is what Web2.0 is about.

To be fair with my competition, until recently it was not very easy for you to use a website for this purpose. You needed website skills or a “webmaster” (expensive and slow) but that was then … now you can and with little more effort than you send an email you can post new observations and even showcase listings. And through the ability and advantages of a WordPress based web/blogsite and Google new prospective buyers and sellers will find you regularly. Increasingly.

Don’t waste time, change your approach emphasize COMMUNICATION, expand your business influence (and probably save money).

To have your website start connecting with potential buyers and sellers, just contact me:

Filed Under: blog, Real Estate Tagged With: Add new tag, blog, real estate websites, Web 2.0, web/blogsite, WordPress

Recommendation from Alan Wilaby, Broker Associate and client

February 26, 2009 by Marc Leave a Comment

To Whom it may concern:

It is my pleasure to provide a personal recommendation for Marc Fuller. Marc is a professional whose knowledge of web design, search engine optimization and web marketing helped make my revised web site a great success. So much so that I am developing a second site with him.

Marc has an outstanding sense of design and attention to detail, and came up with the entire marketing theme and web site for me. Marc was always reliable and consistent in his work ethic and was a solid contributor to the team. He takes ownership of all his projects, and works well independently. It was truly a pleasure to work with Marc, and I have learned so much during my opportunity
to work with him.

Even though he is my brother-in-law, I give Marc and his real estate website offerings my highest recommendation.

If I can be of any further assistance, or provide you with any further information, please do not hesitate to contact me.

Sincerely,
Alan Wilaby
www.AlanWilaby.com

Filed Under: blog, Testimonials Tagged With: client, real estate websites, recommendation, testimonial

Real Estate Websites Driven to Your Success

February 6, 2009 by Marc Leave a Comment

Your website, if done right, is one of the keys to your success as a Real Estate broker or salesperson. Unfortunately most agents are not aware of it and with most of my competitors what you to buy are same old websites based in an expensive 1990′s technology approach to websites and internet marketing. And real estate agents gets the feeling that a few visitors a week is good. Or they need to spend more on Adwords. But that’s wrong.

You know that over 80% of ‘ buyers and sellers are using the internet. So what is needed is a new website approach. But a proven approach that will get you a much larger share, without spending on advertising and Adwords. That is what I offer you.

Because of the astounding search marketing results of some blogs, starting over a year ago I moved my website developement work towards using WordPress (the best) as the foundation for my client’s websites. (Today my websites were all done in WordPress, not just the blog page. ) Besides the huge increase in site visitors, this change also meant my websites were easier for my clients to manage and took less time for me to develop. The new web/blogsites had amazingly better marketng results and allowed my clients to save money.

With my solutions your website will get a much higher presence on Google and other search engines using generic terms like “yourcity real estate agents” and your site visitors will dramatically increase. One of the “major” marketers of real estate agent websites says that with their site you will get 60 visitors in 60 days. Come on, one visitor a day? While it might be more than your current site gets, it is not good. Website results require bigger visitor numbers. In just the first month of adding content, most of my clients are experiencing better than 20 visitors every day … that’s over 600 visitors a month!

My web/blogsites are not what you see on your computer, but also a proven best of breed search maximizing structure and all the instruction, support and coaching you need to get fantastic results. Let me work for you.

Filed Under: blog, News Tagged With: Internet Marketing, real estate websites, search marketing, search optimzation, SEM, SEO