This is my non-traditional site of the season. Recently a client asked me if I might do for a their new legal medical marijuana dispensary what I had done for their other businesses’ internet marketing efforts. (Yep, it is legal in Colorado, has been since 2000.) Looking to learn something new and keep the client happy I said yes.

Specifically they wanted an economical website, one that they could manage themselves. More importantly it needed to have superior search engine marketing potential while moving far away from the “classic” look still presented by many similar businesses. Total Health Concepts (THC) wanted a “clean, unique, healthy mainstream professional” look to the website that would reflect well on their new Denver area medical dispensary. Their business goal is to seek a competitive advantage in everything they do.

Because they wanted easy do-it-yourself interface for adding new content, articles and upgrades combined with “best of class” search engine marketing the site foundation would be WordPress. But what would it look like?

After spending a lot of time learning and understanding this business category’s marketing language, standards and rules and exploring the look and performance potetial competitors’ websites, this is what we created to meet the needs of Total Heath Concepts online marketing and strategy for the new dispensary.

Still some detail work to do, but I am pleased to say the owner is happy with the look, plus it is getting good reviews and comments from others in the same industry. I like the almost instant Google indexing that we were able to get for a brand new domain name. (WordPress combined with certain webhosts makes a huge difference in getting a new website into the Google index.) The site is now getting content and products added by the staff as they are getting ready for grand opening of Total Health Concepts new Denver dispensary in early December.

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