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Twitter beats Facebook for marketing results

January 6, 2011 by Marc Leave a Comment

It turns out that the simplicity and ubiquity of Twitter’s 140 character messages and minimal profiles also has real marketing power. From an October 2010 article in PCWorld titled Twitter Crushes Facebook For Marketing

Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average “tweets” with embedded links get 19 clicks while Facebook’s shared links only get three clicks, according to a study by SocialTwist.

The article above also has some useful information regarding Twitter’s newer features and the pros and cons of both Facebook and Twitter for marketing purposes.

Want more information? Here is a good post explaining what’s new in Twitter, how it works and how to use it.

But the real take away here is that Twitter and Facebook are not mutually exclusive. So use both in your marketing! It will also help enhance your SEO and search marketing. Which social network enabled WordPress based websites, that I specialize in creating, allow you to do easily.

Filed Under: Internet Marketing, SEO, Social Networks Tagged With: Facebook, Internet Marketing, marketing, social media, Social Networks, twitter

A Dream Wedding by Sharon Replaces Their Old Bludomain Flash Website with a New WordPress Site

July 12, 2010 by Marc 2 Comments

Well known San Diego wedding planner Sharon Cole of A Dream Wedding by Sharon contacted me regarding improving her search engine marketing and internet presence. For a number of years she had been using a Bludomain website but recently found that with increasing competition, her website traffic and leads had become almost nil. This is in spite of her being an area ABC leader and the all the awards and news paper articles and links she had developed over the years in business in San Diego.

In looking into her site’s presence, we discovered that her website was virtually not present in Google’s index. Even Google searching with her business name and city the site was not found. The reason for this is because the inherently low “indexability” of a Bludomain site combined with no changes to the site in years. Effectively the search engine calculated that the site was just not relevant for what people may be searching. You see, most Bludomain websites really only have two actual pages, the splash page and the rest of the Flash website. The website itself is functionally just one page of Flash content with different actions. When we discussed all this the plan became multi-faceted and clear.

Sharon and Maria (her office manager) improved the legacy splash page text content and began using Google Webmaster Tools and Analytics to begin to “wake” up the site. I helped Maria install WordPress on the Bludomain hosting account and behind the scenes started to create an all new WordPress based website for A Dream Wedding by Sharon. A little progress, Sharon’s legacy site returned to Google’s index, though very far down in the listings.

But the Bludomain hosting account was very troublesome for WordPress. The blog was always a struggle with loading plugins and having errors. Bludomain’s hosting setup is often not a very friendly enviroment for WordPress, more so with WP 3.0. So the new WP based website would be based on a non-Bludomain server. (When the time came to choose whether the legacy Bludomain site would be kept, moved or dropped it was decided, after Bludomain quoted $80 to move it for what was effectively 2 indexed pages, that the site would be allowed to “fade away” and the savings used elsewhere.)

It’s done, and Sharon feels the new site is a great fresh look for her San Diego wedding planning business, and not like a typical blog site. And it succeeds in Google, search marketing and social media marketing. The new site already has well over 90 pages in Google index, is moving up in search placement and search traffic and best of all the site traffic has increased almost 10 fold. Plus it is easy to add new information, pages and posts to it to tailor internet marketing to the interest of today’s bride to be. When Sharon adds new content to the site it automatically Tweets the news and posts content to Facebook. And, not to forget that the new site is also viewable in iPhones and other mobile devices where her Bludomain site was not.

Please visit and take a look at A Dream Wedding by Sharon’s new web/blogsite. If you have questions about Bludomain SEO, internet marketing or WordPress based web/blog sites please send me an email.

Filed Under: BluDomain, Featured, Portfolio, Websites Tagged With: BluDomain, Facebook, Flash, Internet Marketing, marketing, search engine optimization, Search Engines, search marketing, search optimization, social media, twitter, web/blogsites, Websites, Wedding Marketing, WordPress

New website for Midnight Magic Studios a growing wedding videography business.

July 11, 2010 by Marc 1 Comment

Don Samples of Midnight Magic Studios in Knoxville TN works hard and makes really great wedding videos. He has been a long time client and I adapted the first Kertesz release for use as his website starting in 2008 using WordPress 2.5.

So it seems very unfair that his site was severely hacked recently. I think Don would be the first to admit he should have kept WordPress system more up to date, but the automated site hijack hackers are just wrong.

midnight magic video new si 250x300 New website for Midnight Magic Studios a growing wedding videography business.

New Midnight Magic Studios website

After not being able to cure the site infection himself, Don contacted me in late June to see what could be done. It was pretty bad, the database and PHP files were hosed, but WordPress was able to export a clean XML file we could use to rebuild the site pretty quickly. So there were two paths, 1) restore the site using my old backup of the current theme or 2) take the opportunity to upgrade the site to a newer more appealing theme layout offering all the new WordPress 3.0 features plus better SEO, improved security, easier one click total WP site system upgrades and social media integration with Twitter and Facebook. The second choice was only about two hours more time that the first even including some new site graphics. Don chose the second option!

We picked a layout that was almost brand new and adapted well to videography. Then over the next two days I customized the layout, graphics, imported the old site’s content and setup a bunch of new features for both site visitors and search marketing. Then like the Bionic Man, Don’s site was back even better, faster, stronger than before in just three days total. And for me the best of it all is Don likes it better, too. Not to mention the improved site traffic and inquiries. All for almost the same cost as just restoring the old site.

Please visit Don’s new site and see his work. And if you have any questions about the potential advantages of a new WordPress based website system for your business please send me an email.

Filed Under: Client Websites, Featured, Portfolio, Websites Tagged With: Internet Marketing, marketing, search engine optimization, search marketing, search optimization, security, SEM, SEO, SMO, Social Networks, video, videography, web/blogsite, Wedding Marketing, WordPress

Selecting a Domain Name for SEO and Search Marketing Maximization

July 11, 2010 by Marc Leave a Comment

Later this week I am working with two different clients to select new domain names for websites that have been up for about a year. Both are small businesses.

In one case the domain name seems huge. It is 30 characters before adding any of the http:// or .com which is another 11. All together, that’s almost 1/3 of a Tweet just to text the domain name!

The other business has a pretty useful domain name. Their name follows good small business practice of using at least one keyword in the domain name, it is fairly short and is also a .com. But new state regulations are soon to make the keyword used obsolete.

As I review their websites and at look at their online business opportunity I have some ideas for new domains. So I go to Google so see how it is indexing domains and keywords in context. I also click through to potential competitors listed in the search listing to see how they use the keyword in their domain. A couple of observation I am really surprised how it seems that Google includes common abbreviations for the tested keyword in the returned search results. And how effective Google is parsing out at contextually almost any form of the keyword term from domains. Use the abbreviation as a keyword and Google even returns the full word as a keyword. Bing not so much. (Sometimes I worry that we are risking becoming a search marketing mono-culture.)

Searching for some other thoughts on selecting a small business domain name I came across these considerations/ideas.

Most small businesses do not have the money and good luck to create a new term and make it useful. Names like Xerox or Google or Bing take a lot of both. We only hear the ones that succeed or have big fails. There are a lot of others.
“.com” is still the most valuable TLD. The most common usage assumption is that a business domain name will end in “.com”. There is thought that .biz, .info and similar are not as well indexed as .com, .org and .net. I don’t know.
Hyphens or dashes are not needed to help the search engine parse out a keyword. But they do seem to help the search engine some parse out an abbreviation. (I may be wrong, but that is what I believe I am observing this weekend).
Two keywords are better than one.
Military and government websites use a lot of almost cryptic abbreviations and subdomains in their domain name. This may be a consideration if military/gov is connected to your target market.
Shorter domain names can be more useful than long ones.

Not sure how all this will impact the new domain names. In the end a domain name is personal influenced by a lot of factors. It is after all the domain name often becomes the name of the business for a large market segment. Here are the typical limitations for what a domain name can be -

Use only letters and numbers
Hyphens are ok, but not at the beginning or end.
No special characters, such as ! @ # $ % _ ^ & * ( ) ? are allowed
And “only” 63 characters from dot to dot.

If you want, the Wikipedia has all the domain name details

And I think this article from SEOmoz provides a great 12 point domain name picking run down. I use it often as a check list. You may not cover all 12, but have a reason for when you don’t.

Lastly if you find just the domain name you love and it is available, get it that minute! It is only about $15 or less to register most domain names and if you don’t get it when it is available, you may end up paying a lot more or never get it. For a little background on why that is, read these blog posts on domain name poaching or kiting.

Filed Under: Search Engines, SEO, Tools and Tips Tagged With: Internet Marketing, marketing, search engine optimization, Search Engines, search marketing, search optimization, SEM, SEO, tweets, Websites

Free Do It Yourself Search Engine Optimization

July 10, 2010 by Marc Leave a Comment

It has become pretty clear to almost everyone that online search has eclipsed yellow pages advertising as having the best value and greatest results. Even for local business. Thirty years ago it was not unusual to see business paying $3,000 per month for a full-page front section local yellow pages advertisement, even in a town of only 200,000 residents.

Today Google can have similar value but at a very much lower cost, free. Even if you pay someone to build your site, the payback can be as quick as 3-4 months from increased business. I have a client, Dennis Grimes, that wrote that his businesses’ new website cost payback happened in just the first week. And the best part of good structural and content SEO is that it continues to provide dividends, for almost no expense, long after the website goes live.

But, the main purpose of this post is to point out that not only is Google the new yellow pages, and organic search is meaningful yet free advertising if done correctly. And that you can do it yourself in many cases. Google has a great do-it-yourself guide, and it’s free, titled “Google’s Search Engine Optimization
Starter Guide” which you can download from this link (pdf). It is an excellent resource, understandable to the website novice and useful for the experienced as well.

Mihaela Lica at SitePoint.com provids a good discussion of the three most important on-page SEO opportunities identified in the Google guide in her post “On-page SEO – The Google Way. They are simple and inherently present in every website. And often under utilized in many websites, even I have found WordPress based websites. They are:

Most importantly, create a unique, accurate page title that communicates the content of each page. How many times do you see a website where the main page is simply titled “Home” or “somedomain.com”. I see even sites provided by professionals with this error. And the page title is arguably the single most important SEO related element. Lately now, I normally like to have the page title also set in <H1> header tags, making it even more useful in SEO.
Make use of the “description” meta tag to accurately and uniquely accurately each page’s content using 160 characters. In the sites I create there is now a separate field for entering the page description for any page and post.
Improve the structure of your URLs to reflect your page content and be “friendly” to the site visitor. avoid having links with just numbers and symbols. Use words separated by hyphens. This is the purpose of WordPress’ pretty permalinks function. It also one of the nice benefits of Facebook’s custom usernames for profiles and pages.

Just using these three elements on multiple pages in your website can make a big difference in many cases. It may not be possible to do in some Flash based websites, but you should be able to accomplish it in most others. If you have any questions about your website or your businesses’ search marketing opportunities send me an email.

Filed Under: Internet Marketing, SEO Tagged With: Google, Internet Marketing, marketing, search engine optimization, Search Engines, search marketing, search optimization, SEM, SEO, Websites

Exclusive Bludomain SEO Performance Guarantee

December 18, 2009 by Marc 2 Comments

Booking season is starting, it’s time to significantly improve your Bludomain site’s search results position. For all search possibilities, not just your business name.

What would you say if I could promise you a full refund if I couldn’t improve your SEO score by 50% in just 14 days? I have complete confidence in it and am willing to put my money where my mouth is, even using an independent third party evaluation service.

I have been doing a lot of work improving BluDomain sites with the SEO advantages of WordPress. My approach is based on creating the single best structure for search engine marketing and optimization around a Bludomain site (or similar Flash based site) and then coaching the site owner on the best content and context.

You see, today’s web is truly social and active. No longer can a website just lie there and expect to get traffic; but first you have to have the right structure in place to obtain search engine marketing results. That is just what I do, build it and then teach how to make it work at maximum efficiency.

This is no SEO wonder pill or “7 minute abs” plan for your site, but it is simple once it is setup. The fundamental of strong organic search result rankings is good site structure and regular good content. Here is an analogy. If I could give you the genetics of Arnold Schwarzeneggar and all you did was sit on the couch, eat Cheetos and play World of Warcraft you would never become Mr. Universe. As Arnold once said in an interview, he could have never become a champion without the gift of his genes and his commitment to training. I think Lance Armstrong and other champions would say the same. That is why once I place the best site structure around your Bludomain site, (say … the “genetic therapy” for Bludomain) I then coach site owners through this blog, emails and even phone calls on how to best get off that couch and get into the game “website training”. It takes both the improved site “genetics” and regular site postings with the right content, “training”.

Back to the guarantee. If you currently have a BluDomain (or similar Flash site) site and are ready for it to get off the couch and into the game let me know. Here is the deal, using websitegrader.com’s independent online SEO grader I will guarantee that your website score will show a 50% increase in just 14 days or your money back. Send me a link to your site and let me run it through websitegrader.com, get your base score and then let’s talk about how I can guarantee you a 50% improvement with lasting positive results.

The best thing about my approach though is that it is measurable with an independent useful accurate SEO website grader. You know weather I have made improvement in your site and how it is working. And my approach is not based upon gimmicks or the latest temporary way to try and exploit Google. What I do, and help clients with, is permanent and lasting and does not require any ongoing expense.

What have you got to lose? Just send me an email, I will measure the opportunity for improvement and evaluate your site’s current search results ranking and tell you if I can help and if so how. Maximize 2010!

Filed Under: BluDomain, Featured Tagged With: BluDomain, Internet Marketing, marketing, search engine optimization, search marketing, search optimization, SEM, SEO, Social Networks, web/blogsites, Websites, WordPress

Not all websites are created equal. There is a difference, the most important ones you can’t see.

December 15, 2009 by Marc Leave a Comment

Here is what I mean. Some websites are passive websites that require you to market them. They are search marketing inept and need Adwords and other paid promotion to receive visitors. My websites are dynamic sites with active search marketing and SEO features and are social network aware to continually present your goods and services across the internet, at no promotion expense. Just using the organic nature of the internet.

I feel the reason to have a website is not to just send someone a link to a digital business brochure, but to have an active sales tool taking advantage of the unique sales and marketing opportunities offered by today’s world wide web A good marketing and sales website can even ask for the order and process payment. One of my websites for your business becomes almost an additional staff member.working 24/7 for just the cost of hosting.

Every one of my website clients receive a custom dynamic website tailored to their business, mission, style and taste. This is pretty much the same with all website creators. But there a more fundamental difference hidden behind the scenes.

I believe my clients want to use the internet and their website to actively increase their business income. Some website do this well, other do not. It is in the way they are written. Fortunately there is a way to measure this difference. A third party tool called websitegrader.com. It provides a useful segmented report and a comparison based percentile score for any website you want to evaluate.

To explore the difference in search marketing potential between my websites and that of any other website developer you are considering I suggest that you run websitegrader reports on our respective home sites, the websites each of use to market our services. After all shouldn’t your websites creator’s site demonstrate strong SEO and marketing properties? That way you can feel more confident that the website you choose for your business will actually be good for your business.

This morning I did just that preparing for a meeting with a prospective client Long story short, there was a very large, measurable internet marketing difference between our website methodology … almost an order of magnitude. Their score a failing 7%, my score 98%+!.

Here is the report link for my site from this morning-

Report – http://websitegrader.com/site/www.marcfuller.com
It is above the 98th percentile compared to over 1.8 million websites

I work as a website craftsman, taking the time to learn your business and goals and then creating a website that uses the internet to present your business well and actively achieve your goals. If you would like to know more about what I might do for your business please send me an email.

Filed Under: Internet Marketing, SEO Tagged With: BluDomain, Internet Marketing, marketing, search engine optimization, Search Engines, search marketing, search optimization, SEM, SEO, SMO, social media, Social Networks, web/blogsites, Websites

Anyone using MySpace for marketing these days?

December 7, 2009 by Marc Leave a Comment

This morning I came across an interesting article in the Financial Times, titled “The Rise and Fall of MySpace” It outlines some of the management issues of bring … bought by a large media empire while trying to keep up with the likes of Facebook and Twitter. It is an interesting read, and focuses on big business and Rupert Murdoch. But it created a question for me, what is happening for the small businesses that use MySpace to reach potential clients. Is it better or worse these days?

Like very many, I began social network marketing with MySpace. But the nature of the site was such that it was very laborious for little results. Then Facebook opened up to all age groups and had great easy quick features assist marketing and a good application system.

So I have been wondering how, is MySpace these days for marketing? Does it seem like the MySpace population is staying younger and more focused on music and entertainment? Or is it improving and since they still have a huge base, it can be effective? What tips and advice might anyone have about using MySpace? Please leave a comment.

Filed Under: Internet Marketing, Social Networks Tagged With: Facebook, Internet Marketing, marketing, MySpace, search engine optimization, SEO, Social Networks, twitter, website marketing

Newest WordPress Real Estate Website – EveryHomeOnline.com

November 30, 2009 by Marc Leave a Comment

It has become well accepted by Real Estate marketing experts that WordPress is a great way for Real Estate professionals to communicate and interact and network on line with buyers, sellers and others. So you can think of what will happen when WordPress becomes the basis for a complete Real Estate website.

A website that is the best way to showcase your real estate listings as well as your expertise, the community and personal information. Why bother having two separate real estate sites, when you can have a powerful, amazing, easy to use site with “best-of-class” search engine results? A site that has your listings, an IDX if you wish, your blog and even integrated with Twitter, Facebook and Linkedin.

Please take a look at one of my latest Real Estate websites – EveryHomeOnline.com

The site owner wanted a similar color palette to the well known Trulia.com real estate site, but with more style and landmark localization. All the graphic design was made just for him. He also required the listing display to have a photo gallery with more potential images and Google map integration, but have it be something that could be done easily and nicely displayed.

Over the last two months I have completely revised the working of my Real Estate websites. They are now even easier and quicker to add listings complete with maps and unlimited photo galleries. Now you (or your assistant) can upload and create a display gallery of up to 80 additional images in just 5 minutes!

Being WordPress and being SEO optimized from the ground up means that your sellers will see that you present their home high in Google’s search results with the side benefit that buyers are more likely to also see your listing first on your site. My father was a real estate broker, I have been too. I try to make sure my sites will perform better than any, in terms of online marketing for Real Estate brokers without being compromised by also being easy to use. Plus they are very affordable with no need for ongoing maintenance and support costs. Send me an email, Let me know what I might do for you?

Filed Under: Client Websites, Featured, Real Estate Tagged With: Facebook, Internet Marketing, Linkedin, marketing, real estate, real estate websites, search engine optimization, social media, Social Networks, twitter, web/blogsites, website marketing, WordPress

Maximize Cyber Monday and all of December – Use Twitter

November 30, 2009 by Marc Leave a Comment

Last December Dell reported over $1 million in sales for their Dell Outlet through using Twitter. They don’t have anything in the way of amazing programming and functions for this, they just announce deals and respond to potential customers.

Twitter has been so successful for Dell, that recently it was estimated that Dell has somewhere around 40 employees worldwide involved in Tweeting and responding to Twitter communication.

To a lot of small business owners, Twitter does not make sense or seems trivial. I can understand those feelings, but it doesn’t really matter … because Twitter works for small business. Twitter can produce revenue for you!

Anything that Dell does, any small business owner can do. You don’t have to understand it, just do it. Want to know what Dell Outlet does on Twitter? Just follow their Tweets – http://twitter.com/delloutlet. And adapt their actions to your own business.

I set up all my clients’ websites so that Tweets are made automatically with out any additional steps and are linked to their website using their own domain name. This gives maximum results for the little additional time they have to Tweet. But it doesn’t need to wait for a website, even a few Tweets a week about your products and services will produce results.

To learn more about how Dell Outlet is successfully using Twitter read this excellent article by Neville Hobson. And more important, just Tweet!