Just a couple of days ago BluDomain introduced their first HTML only website template named Emmett. That’s right no Flash, none, it is all HTML just like their Mini Blog. In fact Emmett is marketed as an HTML5 template (more on that later).
Since it is all HTML and BluDomain represents their HTML offerings as having better search engine optimization possibilities than their Flash offering, I thought I would perform a quick SEO review of Emmett.
Being all new and HTML5, I had hoped to find the SEO potential of Emmett much better that the rest of BluDomain’s templates. Unfortunately it was not to be. I really wish I could find something good to say about this first HTML5 offering from BluDomain in terms of SEO, but it is not there. (At least in the demo provided on Bluomain’s website.) Not only does it use some design techniques that restrict search engine crawling and indexing, it is lacking in good structure and features for effective SEO improvement much the same as the other BluDomain HTML add-ons. A properly installed and themed WordPress install in conjunction with this BluDomain template will provide much better SEO opportunities and performance (and responsive design) than the BluDomain Emmett HTML5 template. 
As for being HTML5, while having some HTML5 and CSS3 elements it is not HTML5. Not to mention that the HTML5 specification is not intended to move to Recommendation status until 2014. In fact the HTML doctype in the Emmett template is declared as “http://www.w3.org/TR/html4/strict.dtd” or HTML4 Strict. That said, it is a responsive design template that presents a different appearance depending upon the screen size of the visitor’s device using CSS3 techniques. A nice feature that will be better as time and technique progresses. Test Emmett yourself using a smart-phone.
Overall it is nice to see BluDomain’s possible first steps away from Flash, but unfortunate that the template was not designed with SEO in mind. In 2012 search marketing is too important and the ROI too great to ignore, yet unfortunately it is in Emmett.
BluDomain template name Emmett
Template cost $100, not including hosting or installation.
Audited HTML page: http://www.bludomaintemplates.com/emmett/#!/3/DETAILS/37
Significant SEO related observations -
- The site template design uses a frame technique that separates the header section from the balance of the page content. You can see it in how the page appears to scroll under the header. Unfortunately this effectively breaks the webpage into separate fragments that are not well crawled or indexed by search engines.
- The URL would be better if it did not include the “/#!/3/”, moving the unique page file “ABOUT_ME” name closer to the domain name.
- None of the page’s content is present in the Details page source code. Confirmed by Search Engine Spider simulator. The content is not indexable because it is not present in the page’s source code. Search engines need to “see” and read each individual page’s content in order to list pages in their indices. If your page content is not in the search engine’s index it is not able to be ranked and presented in search results.
- No provision for SEO invaluable H1 and H2 headlines, SEO Doctor confirmed.
- No internal crawlable navigation links. Confirmed by SEO Doctor and Spider Simulator.
- Social medial linking is limited to just Facebook and Twitter.






version’s series of pages from an SEO perspective for a client. Before I get into the results let’s review what BluDomain explains and advises are the benefits of having the $50-$100 BluDomain HTML option.
Contemplating Adobe’s increasing investment in HTML5 development tools and at the same time terminating Flash for mobile devices and what it means regarding Flash overall brings to mind the following quote from Winston Churchill; “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Can it be that in a few months or a couple of years that as Flash Mobile went, so will Flash? To learn more regarding the problems and performance of flash on mobile devices read this 
Not surprisingly, while many of us are still trying to figure out which way we should go, Joone has already a clear direction for his company: “HTML 5 is the future,” he said. For Joone, it is a simple matter of exposure why HTML 5 will win over Flash.




