So we get a new website and we want visitors and traffic. What do many of us end up doing … we market and promote our website! We often buy Adwords, send out direct email and even have price reduction specials. In other words, after we have spent money and time creating a new website, we often find ourselves indentured to spend more money and time marketing our website . When we could have just let our website (if it had the correct structure) and Google do all that work … for FREE

This is a direct email I got just yesterday -

” To promote our new website, _________ Photography is offering a NO SITTING FEE portrait session this summer. Take advantage of the nice weather and let us photograph your family, kids, babies, pet, or glamour portraits. “

So I go an visit their website. They do beautiful photography, but unfortunately it is a Flash website with a typical “splash” landing page with little info and linking to the Flash site and a Blogspot blog using search crippling action script. The website-grader search marketing potential tool gives it a score of just 12. So with its current structure it will be trapped in the cycle needing constant expense of time and money to do what an integrated hybrid WordPress web/blog site will automatically do just as a matter of the correct structure and your relevant content.

Google exists to present your website to potential clients. And at no cost! You only need to give Google a chance by making the right website choices. The path to marketing success (high returns, low cost) is much easier with the right choice … an SEO optimized WordPress based integrated web/blog site. Let Google and the other search engines help you.

Related posts:

1. Don’t let SEO become expensive “life support” for a poor website
2. Santa Fe Trail Jewelry, another all WordPress e-Commerce website
3. “Socializing” with your website visitors works! A Bottom Line Income Increase from using Social Media
4. Ultimate Bludomain Flash website SEO enhancement. Proven 300% search marketing increase in just days.
5. Building a new website and domain? Replace your temporary landing page with a simple WordPress LAUNCH page for SEO and SEM jumpstart.

Over this weekend Microsoft is replacing Live Search with it’s new search service named Bing.  Microsoft is promising a number of improvements of their previous search engine, Live Search, and even over Google.  I have read through both Microsoft’s Bing announcement and ZDNet’s technical summary of Bing.

Both articles seem to indicate that much of a website’s search results position will be determined by Bing adapting to the user’s search queries.  Meaning the through and nuanced content in a search engine friendly structure (like WordPress) will remain important.  Particularly as Bing also promises improved extraction/indexing and matching. and there are some nice interface features planned.

Perhaps the most remarkable thing we know about Bing so far, is the amazing advertising budget … $80 – $100 MILLION!  It is said that most recent nationwide consumer roll-out advertising budgets have ranged between 10 -30 mill.  Microsoft is putting some major money behind Bing. Part of the positioning is to label Bing as a “decision engine” rather than a “search engine”.  Good luck.

In the coming weeks it will be interesting to review our website referral logs and see how many more referrals will come from Bing as compared to Live.

Also notable by omission … no mention of any improved opportunities for Flash based websites in Microsoft’s announcements.

Bada bing, Bing Crosby, bing cherries?  No idea what the Bing logo and webpage presentation will look like, although TechCrunch appears to have found the Bing favicon a few days ago.  It seems rather dull, for a word like BING!

Bing is supposed to go live on June3 at Bing.com

Related posts:

1. It lives! Bing goes live, early
2. The Power of Organic Search Ranking Compared to Adwords – a 9 to 1 Favorite!
3. Selecting a Domain Name for SEO and Search Marketing Maximization
4. Free Do It Yourself Search Engine Optimization
5. Santa Fe Trail Jewelry, another all WordPress e-Commerce website