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The Joy of a WordPress Based Website

January 18, 2010 by Marc 1 Comment

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One of my newer photography website clients (and a former Flash website owner) gets a lot business from Facebook. This morning he sent me an email with this link to the Facebook Developers Wiki asking if there was a way to automatically include the Facebook Share button on his website pages and posts. If you visit that link, it will give you a snippet of code that you manually place into each page/post, some instructions on where to place the code and it also tells you how to modify the code to change to the look of the Facebook Share box.

With WordPress there is an easier option than learning the code and manually placing the code in each page or post. There is a plugin that will do it automatically. All you need to do is install the Facebook Share WordPress plugin. The plugin is also documented in the Facebook Developers Wiki.

Part of the “joy” of a WordPress based website is the huge open source code community you become part of when you use WordPress. A community of people who are constantly creating new ways to enhance the basic WordPress code to make it one of the best website platforms available particularly for business marketing/networking. (Like the people who created and shared the Facebook Share plugin.) And it makes it especially easy for non-programmers to enhance their own website in almost any way wanted.

Unlike most Flash websites and other closed source platforms, you can make as many changes as you want to your website and not violate any copyrights. Yet, you can also use WordPress to even enhance most Flash websites and others.

If you have any question about enhancing WordPress, a WordPress website or adding WordPress to your current website send me an email.

Filed Under: Internet Marketing, Social Networks Tagged With: Facebook, Internet Marketing, SMM, SMO, social media, social media marketing, Social Networks, web/blogsites, website marketing, Websites, WordPress

Anyone using MySpace for marketing these days?

December 7, 2009 by Marc Leave a Comment

This morning I came across an interesting article in the Financial Times, titled “The Rise and Fall of MySpace” It outlines some of the management issues of bring … bought by a large media empire while trying to keep up with the likes of Facebook and Twitter. It is an interesting read, and focuses on big business and Rupert Murdoch. But it created a question for me, what is happening for the small businesses that use MySpace to reach potential clients. Is it better or worse these days?

Like very many, I began social network marketing with MySpace. But the nature of the site was such that it was very laborious for little results. Then Facebook opened up to all age groups and had great easy quick features assist marketing and a good application system.

So I have been wondering how, is MySpace these days for marketing? Does it seem like the MySpace population is staying younger and more focused on music and entertainment? Or is it improving and since they still have a huge base, it can be effective? What tips and advice might anyone have about using MySpace? Please leave a comment.

Filed Under: Internet Marketing, Social Networks Tagged With: Facebook, Internet Marketing, marketing, MySpace, search engine optimization, SEO, Social Networks, twitter, website marketing

Newest WordPress Real Estate Website – EveryHomeOnline.com

November 30, 2009 by Marc Leave a Comment

It has become well accepted by Real Estate marketing experts that WordPress is a great way for Real Estate professionals to communicate and interact and network on line with buyers, sellers and others. So you can think of what will happen when WordPress becomes the basis for a complete Real Estate website.

A website that is the best way to showcase your real estate listings as well as your expertise, the community and personal information. Why bother having two separate real estate sites, when you can have a powerful, amazing, easy to use site with “best-of-class” search engine results? A site that has your listings, an IDX if you wish, your blog and even integrated with Twitter, Facebook and Linkedin.

Please take a look at one of my latest Real Estate websites – EveryHomeOnline.com

The site owner wanted a similar color palette to the well known Trulia.com real estate site, but with more style and landmark localization. All the graphic design was made just for him. He also required the listing display to have a photo gallery with more potential images and Google map integration, but have it be something that could be done easily and nicely displayed.

Over the last two months I have completely revised the working of my Real Estate websites. They are now even easier and quicker to add listings complete with maps and unlimited photo galleries. Now you (or your assistant) can upload and create a display gallery of up to 80 additional images in just 5 minutes!

Being WordPress and being SEO optimized from the ground up means that your sellers will see that you present their home high in Google’s search results with the side benefit that buyers are more likely to also see your listing first on your site. My father was a real estate broker, I have been too. I try to make sure my sites will perform better than any, in terms of online marketing for Real Estate brokers without being compromised by also being easy to use. Plus they are very affordable with no need for ongoing maintenance and support costs. Send me an email, Let me know what I might do for you?

Filed Under: Client Websites, Featured, Real Estate Tagged With: Facebook, Internet Marketing, Linkedin, marketing, real estate, real estate websites, search engine optimization, social media, Social Networks, twitter, web/blogsites, website marketing, WordPress

Setting Up The Best Facebook Page For Your Business

September 11, 2009 by Marc 3 Comments

Facebook Pages can boost the internet marketing of your small business significantly. They are well indexed by Google and other search enginges, plus Facebook itself is becoming a significant search engine. Not only is it a way for increasing your presence in natural or organic search, Facebook is a major potential communication channel for reaching many of your current or prospective customers. I get almost a quarter of my client communication through Facebook.

Over the next few days I will putting up Facebook Pages for a few of my small business clients. I have a checklist that I follow to make sure the Facebook Pages I create will be optimized within what Facebook allows in service and features.

If you want a Facebook Page for your business I would be pleased to do it for you for a small charge. Or if you are a DIY’er these are two of the best current online articles I know of to guide you through the best practice initial setup and creating a page with innovative features. To start a Facebook Page go here after you are logged into Facebook, but first read the two articles linked below.

The first article, “10 Key SEO Strategies Every Facebook Page Owner Should Know” is one you should read through before you even start a Facebook Page. Don’t even start your business’ Page until you know what you want to name it and what you would like as a good vanity URL

The second article showcases a few of the most innovative and ambitious Facebook Pages. “10 Successful Facebook Business Pages” has business pages with many features that may or may not be suited to your business or circumstance, but it shows what can be done with some of the applications in the Facebook application library.

Good luck, a Facebook Page will be a good thing for your business, any type of business, and let me know if I might help.

Filed Under: Internet Marketing, SEO, Social Networks Tagged With: Facebook, Internet Marketing, search engine optimization, Search Engines, search optimization, SEO, Social Networks, website marketing

Facebook and Friendfeed

September 7, 2009 by Marc Leave a Comment

This is an excellent Washington Post article by Chadwick Matlin that discusses Facebook’s recent acquisition of Friendfeed. And even better, provides insight into the use of Friendfeed and how Facebook may use its advantage, the ability to aggregate peoples activity from across many social media sites. The article really helped me better appreciate the value of Friendfeed in reaching into and participating in social media.

Fortunately WordPress based websites, like what I provide, can integrate with Friendfeed now. Look at the range of free WordPress plugins available for Friendfeed. If you need help or have questions just send me an email.

And may you have a good Labor Day holiday!

Filed Under: Social Networks Tagged With: Facebook, Friendfeed, Internet Marketing, SMM, social media, social media marketing, Social Networks, website marketing, Websites, WordPress

The Zen of Twitter and Facebook

September 6, 2009 by Marc Leave a Comment

Almost everyday I hear the question “What is the difference between Twitter and Facebook and why do I need both?” They are similar in that both are the “water” that can help make the internet marketing of your small business thrive. But they are very different forms. A simple answer is that Twitter is an emotional flow like a river, while Facebook is more stable and retains inputs like a sea. Like rivers and seas; both are important, both are water, both are different. You need both Twitter and Facebook social networks to maximize your internet marketing ans SEO. They both represent different form of communication.

When contrasting Twitter and Facebook in this way I am reminded of a passage from the Tao interpreted by John Heider in the “The Tao of Leadership”

Imagine that the life force is like water in the river and in the sea. The sea, greater than the river, lies below, open and receptive. The busy, rushing river enters the sea, is absorbed, and is transformed.

Here is a great post by Kevin Marks titled “How Twitter works in theory”, which could in my opinion be more accurately titled “The Way of Twitter” . Regardless, if you want a deeper understanding of Twitter, go read, now. And you will learn how to appreciate and better use the Twitter phenomenon to present your goods and services on the internet. And why I think it is so important that your website be able to actively participate and manage both social networks.

Filed Under: Internet Marketing, SEO, Social Networks Tagged With: Facebook, Internet Marketing, marketing, search engine optimization, search marketing, search optimization, SEO, social media, Social Networks, trends, twitter

Measuring and Improving your Social Media Impact

July 1, 2009 by Marc Leave a Comment

As Web 2.0 evolves to returns the internet to its social media roots, albeit with great advancements, interconnectedness and opportunity, it is useful to try to get an idea how well you are doing. After all, the first step towards improving is measurement.

Fortunately Google has a tool, wouldn’t you know it . Let’s begin reviewing what is called the Social Graph and how it tracks social media links. A Social Graph is a representation of internet based “relationships”. These relationships can be of any nature being presented through blogs and social networking websites presenting our information and presence. A social graph can then define your combined social networking “community” from the different social networking sites and blog you participate in. (This last part is why I am strong proponent of using a WordPress web/blogsite to act as a hub to help manage and improve the effectiveness of your Social Graph.)

Now to how Google can help. The Google Social Graph API makes information about the public connections between people more easily available Google engineer Brad Fitzpatrick gives an introduction to has an excellent short video over view explaining the workings of the Social Graph API.

Now lets use two simple forms provided by Google get some personal Social Graph measurements!

The first for site connectivity we will measure how your URLs for your websites and social network pages are connected. How many of your sites can be reached from each of your URLs?

And second, who are you connected to? The contacts you link to and the contacts that link to you.

Keep score, work to increase your social medial connections. It has been a constant for as long as we have had civilization … the more connections you have, the better opportunity you have for success.

Filed Under: Blogs, Internet Marketing, Social Networks, Websites Tagged With: Blogs, Facebook, Google, Internet Marketing, Linkedin, SMO, social graph, social media, Social Networks, trends, twitter, web/blogsites, Websites, WordPress

Monthly Facebook Visits Overtake MSN, Nearing Google and Yahoo

June 22, 2009 by Marc Leave a Comment

Because it shows how important Facebook and Twitter are becoming to presenting your business/services on the internet I meant to get this published a few days ago. Sorry for the delay.

Even if you have already noted the article from TechCrunch sharing how Facebook continues to grow and is on the verge of eclipsing the mainstay destinations like Yahoo.com or MSN.com and even Google.com; it is still valuable to remember the value of Facebook’s unique successful cachet somehow merging social and business. Facebook is a powerful foundation for any social media marketing effort. another reason why we link our website designs into both Twitter and Facebook. It is important in your website’s internet marketing to keep your presence active through a managable “clockwork” integration approach, using your website to drive Facebook and Twitter activity.

From TechCrunch, please read the entire article –

Web analytics firm Compete has released its data for the month of May, and as Justin Smith over at InsideFacebook has already pointed out, US traffic to Facebook.com has increased by nearly 8% to 82.9 million unique visitors last month, with Facebook Connect sites generating an additional 65 million uniques. That means that, according to Compete, a total of 113 million people in the U.S. interacted with the Facebook service. The data also shows MySpace is (still) steadily decreasing compared to the beginning of the year, while Twitter growth seems to have flattened all of the sudden. …

For comparison, Compete pegs Google to have received a total of 145.5 million unique visitors in May, ahead of Yahoo (135.5 million) and MSN.com (97.5 million), which means Facebook has already overtaken the MSN website and is nearing the former two. It’s important to note that all four sites show a significant increase in U.S. traffic since the beginning of this year, but Facebook is definitely on the steepest growth curve here. In January 2009, total traffic to Facebook was somewhere around 68.5 million uniques, which means the May number of 113 million represents a 61% jump, mostly thanks to the successful spread of the Facebook Connect service.

Filed Under: Advertising, Internet Marketing, Social Networks, Websites Tagged With: Facebook, marketing, search marketing, SEO, SMO, social media marketing, Social Networks, twitter, website marketing

The internet became popular because it was (as it is now) a social network

June 6, 2009 by Marc 1 Comment

At this point in time with so much of our business and income being derived from the internet, it is easy to forget that what made the internet popular was its inherent nature as a social network.

In 1993 when I put my first business webpage on the internet I was getting lots of flame email, every day. Many internet users were upset, strongly feeling that the internet should not ever become commercial. Well it has and now over the recent past with Facebook, Twitter, LinkedIn, MySpace, YouTube, Flickr and others it is now returned a stronger social network than ever.

As far as I am concerned it is great to now be able to combine the social aspect with our websites using the features of web/blogsites. It gives us a chance to truly interact with current and potential clients in all places and at all times. Unbounded by our limitations of staff hours and schedule. It is a great multiplier of our business for low cost and it is always the interaction that completes the sale.

Here is a interesting circa 1993 news report from Canadian Broadcasting relating the emerging value and growth of the internet, then estimated at 15 million users. And the internet’s attraction as a social network. Towards the end of the news report there are quotes from the users of the time speaking passionately how important the social aspect is to them.