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You are here: Home / Archives for Christine Boulton
post

A new marketing agency devoted to only wedding and bridal businesses

June 23, 2008 by Marc Leave a Comment

Colleague and friend Christine Boulton, well known wedding/bridal business consultant and writer extraordinaire, has new marketing agency for wedding and bridal businesses!title block A new marketing agency devoted to only wedding and bridal businesses

The Agency at Think Like A Bride provides a full range of high value/low cost marketing
services to wedding and bridal businesses all dedicated to increasing profits.

Visit her new website and learn what they can do for you!

Filed Under: Advertising, Profits, Sales, Wedding Marketing Tagged With: Branding, Christine Boulton
post

Recap of our recent Branding for Wedding Professionals teleseminar

May 10, 2008 by Marc Leave a Comment

Thank you to all who participated in our teleseminar on April 30th with Christine Boulton of Think Like A Bride.

It was a great discussion and a wonderful exchange of ideas. A few after word comments from participants sent in by email:
“It was informative so thank you for inviting us!” “Thanks for coordinating that seminar. Marc you had as great as info as Christine if not more.” “I’d love the mp3 of the conference call. It was very informative.”

To review the high points of the discussion:
* Spend the time to understand your target market(s).
* Choose and develop “brand” that fits the market target you wish to reach.
* This includes your company, your messages, presence and even yourself.
* Be consistent and repetitive.
* Demonstrate that you understand your target market by sharing their problems and uncertainties when presenting your service or product as the right choice for them to resolve any of those problems.

Filed Under: Teleseminar Tagged With: Branding, Christine Boulton

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