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Three Websites Walk into a Bar… to meet a prospective client

Marc — Mon, 28 Dec 2009 00:51:34 +0000

The bar must have WiFi. Now stop me if you have heard this one before … but three websites each from different photographers (or any service or product that the prospect was searching for) meet a prospective client. Each may present only one page to try and make a sale.

One website shows the prospective client a photo and plays a song.

Another website shares with the prospective client her five most recent blog posts, all on different varied topics.

The last website presents the prospective client a targeted page explaining what they have to offer the prospective client, showing their work and why the prospect would be making a good decision to chose them.

Which website do you think made the sale? My vote also goes to the last one, the one presenting what they do and why they should be chosen. All in a comprehensive approach using text, graphics and media in an up to date, regularly updated and subscribable mode.

Because of the popularity of Flash based websites, a surprisingly high percentage of the competition takes the first approach. Out of frustration with Flash websites or poorly designed static websites many people are trying the second, making their blog the landing page. Experiencing more “meetings”, but not as many leads as they hoped.

And some are gaining a competitive advantage by utilizing the third website’s approach. A website based in WordPress, with a well crafted dynamic landing page designed to make an effective 30 second sales presentation to site visitors and search engine. While the rest of the site includes a traditional blog and attractive galleries together with all the rest that today’s website needs.

Now think about your website, which approach does yours take? Does your website give you the competitive advantage when it “meets” a prospect on line? And does it easily gain high search engine results at low cost?

There are many problem websites out there. Here is a website which just reviews and critiques websites with different problems, problemwebsites.com. Unfortunately some of these problem websites are fairly recent and look to have been expensive. Sadly, it is not uncommon. Some of the most popular photographers’ website templates from companies such as Bludomain, Photobiz, Showit Sites and others share the initial presentation limitations and search marketing problems of Flash.

But, that does allow wise marketers an opportunity to gain a significant competitive advantage. If you would like more information, have a question or would like to know how I might make over your website to gain a real marketing advantage just send me an email with the form on the right.

BluDomain and the new Kertesz2 – like peanut butter and chocolate together for an SEO treat

Marc — Thu, 23 Jul 2009 14:57:31 +0000

Nothing makes BluDomain sites work Google (and other search engines) better than Kertesz². We are offering a special opportunity to all current Bludomain site owners – we have decided to offer a $50 savings on Kertesz² to all current Bludomain owners.

Now it’s a breeze to take your beautiful (but poor search performing) Bludomain Flash portfolio site and turn it into a fully functioning website and blog with a minimum of effort by “wrapping” your Flash site in a very search engine friendly WordPress based splash or landing page. It replaces your current splash page and assists search engines in better “understanding” your site. And your Kertesz² enhanced Bludomain site can even easily interact with Facebook, Twitter and Linkedin if you wish, further enhancing your marketing.

Kertesz² finally provides Bludomain users an easy drag and drop way to create a compelling SEO powerful replacement for the standard Bludomain splash page. And like Bludomain, everything you need to manage and configure the Kertesz2 site expansion and blog is all contained within the site’s easy to navigate administration features.

With Kertesz², we fully install, configure, and make any needed adjustments to your hosting account. Next you make the styling changes you want to make it yours alone (Your Bludomain site will continue to function normally) Then when you are done customizing let us know, and will return to make any final adjustments and make sure all the SEO features are optimized, make sure it all works together and within 24 hours we will make it live. If you want we will even do the import of your current blog, be it Blogger or WordPress or other, into your newly enhanced site.

This gives you the beautiful Flash portfolio galleries of Bludomain with an SEO improved replacement for your splash page, improved content/information pages, menuing system, unlimited expansion, plus a fully functional blog with the ability to post images up to 900 pixels wide.

Because Kertesz² is built on the tremendously popular WordPress platform it offers unlimited pages and categories, thus allowing users to combine all the pieces of their online marketing into one site. You also get the ease of a fully widgetized landing page that is a “drag and drop” set up.

So, to all BluDomain users, here’s the deal: For a limited time, you can use coupon code BLUDOMAIN at check out and receive $50 off the standard price of $397 for Kertesz². And the real value is we’ll install and configure it, transfer your existing blog content and wrap your BluDomain site for you. Plus support!

Don’t get left behind on the offer or your site’s search engine improvement, (or forget the BLUDOMAIN saving code) this deal only runs for a limited time.

Amazing increase in professional photographer’s website traffic from merging existing Flash template into web/blog site.

Marc — Thu, 18 Dec 2008 02:52:41 +0000

One of the pioneers in using a WordPress web/blog site as their main web presence is Christine Tremoulet of Houston. Recently I came across a Flickr discussion board comment where she shared a snap shot of the amazing results from making the change. To get it done she even needed to extensively modify an old theme herself.

“… I will say that once I moved the Flash site to be secondary on my site, and moved my blog to the front, my traffic went through the roof. Like 800 hits in December 2007, vs. 5000 hits in June 2008. I can not say enough positive things about having the blog at the front of my site – and my clients *love* it!”

That is over a 600% increase in her photography site traffic in just six months. That is success!

And is why I developed a low-cost WordPress web/blogsite template template for wedding photographers. Let me show you how easy it can now be to have similar results for your web site … seamlessly merging your existing Flash template into a search marketing optimized web/blog site.

You may feel like a pioneer, but Christine Tremoulet has already shown you the amazing results. Regardless of how you proceed I feel need to stress that if you want to increase your business this is one of the best, lowest risk, things you can do.

No way! That’s a blog?

Marc — Sat, 06 Dec 2008 12:39:17 +0000

It may not look like one, but at its heart it is … a blog/website. Take a look at the new “reskinned” website for The Agency at Think Like A Bride. New template, new colors, new site organization without needing to redo any content. Pretty. Easy.

While it offers all the innovation and appeal of the latest website design, it is also as easy to manage and modify as a simple one page WordPress blog. Which means you have both the ultimate search optimizing platform and a website that requires no special software. It can be edited from a lap top at a cafe or even an iPhone.

Comprised of the same pages and posts and a simple stylesheet that you are probably familiar with, plus some cool features like a unique main page with slider to showcase your latest site additions. All elegantly, attractively formatted to work together to provide one excellent website for your business and your potential customers. Providing unsurpassed high value search marketing optimization combined with low cost. The economics of owning a great website has come down. A lot.

Do you want to reduce your advertising expense and increase your income? Let me upgrade your business to a WordPress web/blogsite. Appeal plus proven search marketing strength. The highest return on investment (ROI)!

Automatic search engine optimization in Kertesz/WordPress

Marc — Thu, 16 Oct 2008 21:09:47 +0000

I just put up a new video which walks through the background automatic search engine optomization features in Kertesz, the hybrid professional photography blogsite. These features are installed and tested as part of every Kertesz setup, but they can also be easily added to almost any self-hosted WordPress website or blog.

What is important is that once “turned on” these features work automatically in the background, taking no additional time. This is just part of why WordPress based websites have a huge advantage in search rank results over virtually any other website platform. State of the art search optimization tools with astounding time savings!

“Google kicked off my Bludomain site”

Marc — Fri, 10 Oct 2008 14:24:34 +0000

Recently while exploring some discussion boards I came across a few threads like this one on Photo.net having to do with Google dropping Bludomain websites from their search results index. I came across similar threads on Flickr and the FM forum. Unfortunately the problem is not Bludomain’s, it can be any other similarly developed Flash site regardless of provider. The problem is based in the usage of Flash for an entire website.

A picture may be worth a 1,000 words, but not to a search engine. Google and other search engines only work with words. A Flash based site, like Bludomain, is basically just animated pictures. Take a look at the splash page “page source” of most Flash sites, even the most visually appealing. What you will commonly see, besides the page parameters, image calls and scripts, are the Meta tags related to title, description and keywords (a particularly useless tag) and a little text like “Skip intro”, “Website”, “Blog” (terms that very few brides-to-be will use in the wedding planning) and a note that Flash is needed to view the site. This lack of meaningful text content combined with scripts to launch your main site, which Google will not follow, is what leads to poor search ranking and being “kicked off Google”. I have written more in depth previously regarding the weakness of Flash sites’ search engine optimization.

Many photographers and other wedding professionals have discovered the internet marketing power of a blog, and added a blog to gain some internet recognition. A few, like Jessica Claire, have maximized that “blog power” for use as their entire website by creating a blogsite. And this is why I have spent the last few months developing a low priced blogsite for photographers and other wedding professionals (www.ProPhotoBlogsite.com) that can be easily managed by the site owner.

The important take away here is don’t be upset with Google or Bludomain or Flash, they are what they are are, don’t expect them to be different. By recognizing their nature and strengths it becomes easy to see how to use them combined with other options to dramatically improve internet results. As a New England sailor once told me, “don’t argue with the wind, just adjust your sail”.

Premium Hybrid Photography Blogsite for WordPress

Marc — Sat, 23 Aug 2008 02:13:33 +0000

Well the core project is pretty well completed. Thanks for everyone’s inputs.

I am working on finishing the support pages providing more in depth descriptions of the website’s theme, features and behind the scene configurations. Because of its robust nature and the need for it to include some flash features with additional XML and database data , the theme will be delivered as complete setup WordPress website. So things like the custom wedding oriented contact form and image galleries will all work “straight out of the box”.

This means purchasers will not need to spend valuable hours learning the code programming basics of WordPress. Even with that savings to purchasers, pricing will be extremely competitive compared to existing custom professional photography WordPress themes

And, I have decided to name it Kertesz, after Andre Kertesz.

ps – I just discovered that meaning of the name Kertesz is gardener. May it help all of our businesses grow!