Be more explicit! Totally explicit!
As I look back through my search engine referrals and the terms that brought them, I repeatedly find that it is the details and specifics that are very important. So put all the details in the blog post.
In the “old days” (circa 1996) we used to use very general search terms because there was so little on the ‘net. If you didn’t, often there would be almost no results. But, today’s internet is so content rich that savvy search engine users have learned to be more specfic. As we all have experienced the more specfic your search terms are, the more relevant the search results.
What do I mean? Well I was looking at a photographer’s blog who has a very good habit of regular posts, but I could not figure out the place where she was taking a set of photographs. They were beautiful photographs in a beautiful outdoor setting, but the location was only described as “Rochester”. Rochester what? Where? I wanted to know … was Rochester a town, in what state, or perhaps a local park or a Country Club or… . If someone was looking for a photo or wedding location in/at “Rochester”, they would include most include at least the state. But because that detail was missing in the blog post, it would be doubtful that her blog would show high enough in related organic search results to be seen.
So go ahead, put it all down in your blog. There is no additional cost other than a few more moments. You never know what locations, landmarks, colors, materials or other details (even the time of day) might be important. If you are a event planner or decorator share the material and equipment. Mies van der Rohe once said “God is in the details“, it is as true now for blogging as it was for his architecture.
And, remember a very sizeable percentage of weddings are planned (at least in part) by people who have limited familarity with the general area where the wedding and reception will take place. Your added details will be very helpful.
Share all the details and specifics in your blog posts for ’09 and benefit from more traffic.
