Look at your current website or your colleagues. If it is like 95% if the real estate websites on the web, it pretty much has a lot of almost canned commodity like presentation of the agent, some standard buying, selling, moving and community pages and an MLS/IDX frame page or link. But very little personal communication from the agent. So there is no opportunity for “connection”.
What sells you? Not presentation. What sells you is communication of your expertise, values and ability. We learned long ago, when Century 21 was beginning that there was much more to being a successful agent than a new presentation. Today Century 21 stresses knowledge of neighborhoods and expertise, but back then it was all about gold coats. We saw that clients do not see their best interest in what you wear, but what you know and will do for them. Communication of that becomes your competitive advantage.
Which is what my websites allow you to do, COMMUNICATE and CONNECT with your clients and prospective clients, easily and effectively. You can use my website to share your expertise through communicating current market observations, advice, new information about your farm area, your neighborhood, prices, selling, etc. My father once told me that in the 1950′s when he needed to generate new real estate business, he would sometime get 2-3 haircuts a week and stop for coffee twice a day … all just so he could communicate and connect with new people about real estate. In your own office you probably see people who get so wrapped up in having everything right for presenting that they don’t get an opportunity to communicate. That is what you can do with my website, communicate what you know and can do with a huge interested online audience. Use your website to create a dialogue between you and your market. Quickly, effectively, and for low cost. That is what Web2.0 is about.
To be fair with my competition, until recently it was not very easy for you to use a website for this purpose. You needed website skills or a “webmaster” (expensive and slow) but that was then … now you can and with little more effort than you send an email you can post new observations and even showcase listings. And through the ability and advantages of a WordPress based web/blogsite and Google new prospective buyers and sellers will find you regularly. Increasingly.
Don’t waste time, change your approach emphasize COMMUNICATION, expand your business influence (and probably save money).
To have your website start connecting with potential buyers and sellers, just contact me:
