The words “conversion” and “conversation” seem very similar to me. Plus I have never experienced converting anyone from a lead to a client without having a conversation. So if you can give your website the ability to engage in “conversation” or a dialog with site visitors you should have more conversions and increased business, right? Yes, it is true and here is a study with the proof!
The new research from social media platform Wetpaint and digital consulting firm Altimeter Group found that companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period.
Among the top 100 brands reviewed, Starbucks came out on top with a score of 127, followed by Dell (123), eBay (115), Google (105), and Microsoft (103). Companies were scored based on the level of interaction across 10 social media channels including blogs, Facebook, Twitter and wikis.
Which is why I build websites using WordPress as the underlying site platform! It not only provides the most effective, best blog format, it is also the best for being a central hub managing Facebook, Twitter, Linkedin and even MySpace. So instead of frantically keeping all your your social media appearing with fresh information you can just use your WordPress based website to manage it all.
No need to be a “mad plate spinner” constantly going from one social media site to another every day to post new information to have a wide social media presence.
A WordPress based “dialog website” with the other social media channels integrated will allow you to have a smooth relaxed but constantly current social media presence, with less time involved. Like a gear driven clock-work, except with Twitter, Facebook and the others driven by a WordPress based dialog website.
And it gives you a competitive advantage helping to increase your bottom line. To learn more about how I may help you increase your business and social media presence with a WordPress based dialog site, just send me an email through the form on the right.
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