While we were working on the new TrollbeadsTrail website, the store owner was also contemplating making changes to the website for her long time southwestern jewelry and accessories shop … Santa Fe Trail Jewelry. Once she saw how good the Trollbeads site looked and started adding content to it … experiencing its ease of use, she instantly wanted the same features for her other website. So out went the old Front Page and Publisher based website and in came WordPress and a premium themes.
The new Santa Fe Trail Jewelry website went live last night and there is still some work to do, but every one likes the new look better. And the search marketing potential measured more than a FIVE fold increase over the legacy site.
Here is new fresh look -
And this was the old site -
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