When starting a new domain name and related website I like to use a simple WordPress blog as the landing page. This makes the old style landing page more of a launch page. Often typical practice has been just to put up a single static HTML page announcing the coming website. In some situations is is even worse, just an image, a pretty image, but virtually un-indexable.
By putting up a simple WordPress blog launch page of 2-3 posts you can create a 1 page “launch page” to:
- announce the coming website and its purpose
- provide potential customers progress updates
- test your “60 second elevator presentation”
- evaluate your site design elements
- initiate strong search engine recognition
- attract RSS subscribers
- provide contact information
- share your Facebook and Twitter links
and perhaps even convert a few early prospects to customers.
When your website is ready to go live, just import any content from the launch page into your site. Replace the index page and setup any needed redirects.
It is even easier if you are creating a Bludomain type Flash website. Just update the WordPress based launch page to be your new website’s new Splash page. Keeping all your search recognition, and RSS subscribers.
Brad Frost also has a good blog post on the “launch page” approach and its benefits.
Put it into action and you will be pleased by the results. If you want to put it into place on your new site, I would be pleased to assist. Just send me an email.
Related posts:
- Temporary Landing Page for SEO Jumpstart
- BluDomain and the new Kertesz2 – like peanut butter and chocolate together for an SEO treat
- Ultimate Bludomain Flash website SEO enhancement. Proven 300% search marketing increase in just days.
- Easy, No Cost, Five Minute Off-Page SEO – Extend the time until your domain expires
- Santa Fe Trail Jewelry, another all WordPress e-Commerce website
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