Pinterest is the overnight social media sensation that has been two years in the making. Some small business websites are receiving very significant traffic from Pinterest. There is no doubt that Pinterest is in a very rapid compound growth phase and many businesses, particularly businesses with products and services that render well visually, can benefit.
Pinterest though is not like Facebook or Twitter or LinkedIn. It is different and very visually orientated, users are actually creating a virtual pin board of their activities, interests and ideas. In many cases your products, linked back to your site, can be part of an individual’s pin board. Creating links and traffic to your website. (If properly configured.) You know when the Wall Street Journal, Motley Fool, Christian Science Monitor and Entrepreneur have articles on a “new” social media website and technology that you probably need to pay attention.
If Pinterest is new to you, to help you get a thorough understanding I have assembled a reference list of current articles below. Some of these articles about Pinterest may seem a little “weedy” so feel free to ignore those and move on to one that seems interesting.
And be sure to visit the Pinterest website and request an invitation!
Background information about Pinterest:
Wikipedia – http://en.wikipedia.org/wiki/Pinterest
Pinterest in action:
Pinterest usage by country – http://www.appappeal.com/maps/pinterest/
Pinterest market segmentation – http://techland.time.com/2012/02/15/men-are-from-google-women-are-from-pinterest
How Pinterest Is Becoming the Next Big Thing in Social Media for Business – http://www.entrepreneur.com/article/222740
Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site – http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/
Wall Street Journal on Pinterest referral growth – http://blogs.wsj.com/tech-europe/2012/02/03/pinterest-rate-of-referral-now-close-to-twitter-google/
Boston Globe on what types of business fit Pinterest best – http://www.boston.com/business/specials/small_business_blog/2012/02/pinterest_isnt_for_every_small_business.html
Christian Science Monitor comparing Pinterest to other social media – http://www.csmonitor.com/Innovation/2012/0213/How-Pinterest-combines-the-best-parts-of-Facebook-Tumblr-and-Etsy
Tips and advice on how to use and have success with Pinterest:
10 tips for getting the most out of Pinterest – http://thenextweb.com/socialmedia/2012/01/20/10-tips-to-get-the-most-out-of-pinterest-for-your-business/