The best and most economical way for a small business to achieve high search engine results placement is to simply have a solid proven platform for their website.
We all know how important search engine results placement (SERP) can be to your website and sales. Not only will first page position increase your traffic and sales, it will also enhance your credibility allowing you better profit margins. It is simple, High SERP = more sales, better profits.
Want proof that the website structure is the best SEO investment? Well we now have proof! We have the first 30 days results on the new site we just did for TWESA.
With TWESA we replaced their prior professional done website (which also had 12 months of additional SEO consulting work billings) with one of our websites designed using the WordPress open source platform. More importantly we provided no SEO work, only a new website with a site structure demonstrated to have superior search engine results. Long story short, the new TWESA site has increased its visitor traffic over 5 fold in just 30 days. Additionally organic search referrals have increased almost 1000% and now account for over 50% of total traffic.
The new TWESA site cost very little more than just the SEO work they had had done over a year previous. And which had little impact or lasting usefulness.
So the “take away” lessons are:
- Search engines have gotten “smarter”. You are not going to get many results applying SEO to a website after the fact or its design. Insist that your website developer demonstrate that your website will perform well providing excellent search results out of the box.
- And if you are considering using an SEO consultant, also consider just upgrading your site to a new platform. The results could be better than expected, long lasting and cost much less.
Related posts:
- Don’t let SEO become expensive “life support” for a poor website
- BluDomain and the new Kertesz2 – like peanut butter and chocolate together for an SEO treat
- Easy, No Cost, Five Minute Off-Page SEO – Extend the time until your domain expires
- Measuring the SEO of your site, your competitors’ sites and the people trying to sell you SEO services
- Trollbeads Trail – Complete e-Commerce site with shopping cart all in WordPress
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