But, probably not your father’s blog.
Web technology and, more importantly, web users are continually changing. We all realize the importance of our websites, and there is a range approaches from simple static text, dynamically generated pages to gorgeous flash presentation sites. They all have had a place in the evolution of the web and web users.
To understand what’s the best answer for today we need to examine two perspectives; 1) what our target market web users are seeking in their web experience and 2) what search engines value or rank highest. The good news is that these two perspectives have very similar and compatible objectives. They both seek; fresh, relevant, easy displayed and read content. And in these objectives contemporary blog platforms excel for the services business owner. Some of the fastest growing wedding professionals I have observed began with a simple blog that the used to regularly share their work and philosophy with prospective clients.
A blog is; content rich, easily updated, personal, search engine friendly (unlike flash), browse-able on virtually all devices including mobile (again unlike flash) and fast (once again …). And today’s blogs can be attractive. Many of them don’t even look like blogs, but they are. Take a look at the low-cost, easily adaptable WordPress themes available from Revolution. And, realize that you can easily post new images and stories about your work into those blogs almost as easily as sending an email.
I am beginning to think that over the next year new well designed blog platforms will become the standard for wedding professionals who want to have the highest website return on investment. If you would like more info just drop me an email. I can also refer you to web professionals who are familiar with these new style blogs. Look forward to your comments.
Related posts:
- Amazing increase in professional photographer’s website traffic from merging existing Flash template into web/blog site.
- The secret life of a blog based website
- Use your blog/website’s unique properties for search engine marketing
- “Wedding Professional Success” is changing to “Internet Marketing Success for Professionals”
- Teleseminar recording with exceptional wedding/bridal marketer Lori Osterberg
About Marc
This looks like the blog I’ve been looking for!
Want to subscribe, but techno-challenged and boggling at the next step (choose your reader) as none of those sound like anything I have.
Looking forward to reading more of your articles.
Thank you!
Mark,
I’ve been really thinking about this a lot. I know Jessica Claire now has her website blog-based. Granted that she is an uber-blogger, but I’m thinking that it would be best for me too. I have had a blog for a long time and it is very successful, in terms of Google. My portfolio websites, not so much. I just started a wedding specific blog because I know about the search ability of blogs. At this point, I spend so much time updating my blogs, that my flash based portfolio sites are outdated and need revising. I’ve been considering switching to blog based sites, but I’m not sure of where to go to have them built. I’m still starting out and am not quite ready to pay a web designer top dollar. I’ve been DIY-ing my blogs, but to really get slideshows integrated and stuff, I really need some help, it’s wedding season now after all!
Marc,
Thanks for the good info!