As Web 2.0 evolves to returns the internet to its social media roots, albeit with great advancements, interconnectedness and opportunity, it is useful to try to get an idea how well you are doing. After all, the first step towards improving is measurement.
Fortunately Google has a tool, wouldn’t you know it 
. Let’s begin reviewing what is called the Social Graph and how it tracks social media links. A Social Graph is a representation of internet based “relationships”. These relationships can be of any nature being presented through blogs and social networking websites presenting our information and presence. A social graph can then define your combined social networking “community” from the different social networking sites and blog you participate in. (This last part is why I am strong proponent of using a WordPress web/blogsite to act as a hub to help manage and improve the effectiveness of your Social Graph.)
Now to how Google can help. The Google Social Graph API makes information about the public connections between people more easily available Google engineer Brad Fitzpatrick gives an introduction to has an excellent short video over view explaining the workings of the Social Graph API.
Now lets use two simple forms provided by Google get some personal Social Graph measurements!
The first for site connectivity we will measure how your URLs for your websites and social network pages are connected. How many of your sites can be reached from each of your URLs?
And second, who are you connected to? The contacts you link to and the contacts that link to you.
Keep score, work to increase your social medial connections. It has been a constant for as long as we have had civilization … the more connections you have, the better opportunity you have for success.
Related posts:
- “Socializing” with your website visitors works! A Bottom Line Income Increase from using Social Media
- Americans double their time spent on social networks
- The Pervasive Power of Today’s Social Media
- The internet became popular because it was (as it is now) a social network
- BluDomain and the new Kertesz2 – like peanut butter and chocolate together for an SEO treat
About Marc
