Last December Dell reported over $1 million in sales for their Dell Outlet through using Twitter. They don’t have anything in the way of amazing programming and functions for this, they just announce deals and respond to potential customers.
Twitter has been so successful for Dell, that recently it was estimated that Dell has somewhere around 40 employees worldwide involved in Tweeting and responding to Twitter communication.
To a lot of small business owners, Twitter does not make sense or seems trivial. I can understand those feelings, but it doesn’t really matter … because Twitter works for small business. Twitter can produce revenue for you!
Anything that Dell does, any small business owner can do. You don’t have to understand it, just do it. Want to know what Dell Outlet does on Twitter? Just follow their Tweets – http://twitter.com/delloutlet. And adapt their actions to your own business.
I set up all my clients’ websites so that Tweets are made automatically with out any additional steps and are linked to their website using their own domain name. This gives maximum results for the little additional time they have to Tweet. But it doesn’t need to wait for a website, even a few Tweets a week about your products and services will produce results.
To learn more about how Dell Outlet is successfully using Twitter read this excellent article by Neville Hobson. And more important, just Tweet!
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