Oceanic Ventures new WordPress based website
Recently I did a website for Eric Keibler owner of Oceanic Ventures, Inc. in Houston Texas. Oceanic Ventures (OVI) is a full service scuba and diving shop with instruction classes. OVI has been successfully established in Houston for over 20 years. In this new era of marketing where search engines and the web have replaced most other forms of advertising as the prefered and low-cost way to gain business, Eric thought it might be time to replace the old static website OVI had since 2004. I feel fortunate he found and selected me to help enhance his web presence for the new year. Here is what he has to say about his new website and internet presence.
“I heard a podcast by Marc Fuller where he was talking about search engine optimization, SEO, and converting your site to one that helped bring business into the facility by increasing your visibility and on-line interaction . I contacted Marc to see if there was a way he could help me. My budget for overhead items like a website is small but I felt that I needed some help. In about three weeks, Marc had our site built using data he gleaned from our previous website site and my personal blog site. He redesigned our site header, art and layout making it look much more attractive and up-to-date. At the same time he restyled added new features and optimized our Twitter and Facebook pages. He cleaned up our Google Map/Places page, set up a Google calendar for our events and installed Google Analytics to help me learn more about the traffic we are seeing. He also spent a lot of time optimizing our GoDaddy hosting for better speed, reliability and SEO, we even got a credit from GoDaddy. Marc then spent time with me coaching me on how the structure things to increase my search engine marketing visibility.
While we are still working on making the site even better, I have already seen an increase in traffic both on the site and more importantly in the store. We have been in our same location for twenty years and people are coming in thinking we are new to the area. It is very exciting.
One of the things Marc told me is that traditional sites with a lot of Adobe Flash and fancy “high end” features do not really drive business to you because they do not increase your position in the search engine which means business. Or allow you to easily update your site and mange social media like Facebook.
As I said, I didn’t have a lot of money to spend; Marc works very efficiently and quickly using tools already developed and available on the web. By doing this, he can keep the costs low — very low compared to what other web design professionals charge. And with a high return on investment for my business.”
As you can read in Eric’s comment above, we did a lot of work to totally optimize his internet marketing effort for 2011. Best of all though was the result, more customers in his store! If you have any questions, please send me an email.
