It is not the format! It’s the story! Change your message for success. Websites with extreme SEO search marketing resultz, Resultz Digital!

It is not the format! It’s the story! Change your message for success.

The buzz on wedding marketing is to use blogs and newsletters/ezines. Unfortunately many of us are simply putting the same low results text content into these new formats. And we wonder why we are not getting improved sales. Because we haven’t changed the old message. Putting the same old message in a new “envelope” is not change.

Everyday we are presented 3,000+ buy messages. And we have become, particularly GenY and Millennial, very good at ignoring them. To effectively reach today’s bride-to-be requires sharing stories and building relationships.

Our current wedding generations are focused on relationships. Their formative and current entertainment such as Battlestar Galactica, Roswell, Seinfeld, the Office to Charmed, movies from the “Breakfast Club” to “Sense and Sensibility” are all about relationships. Last week I was reading about a screen writer who shared that many of her best story lines for Dawson’s Creek (what show was more relationship anchored?) came from Jane Austen novels. Look at the size and power of social networks like MySpace and Facebook, it is all about relationships.

Long ago I had a sales manager, who told me that “a salesman is only as good as his story”. Stories are how we learn and share knowledge. If interesting, stories are able to pass through the defenses we have created to withstand the 3,000+ daily buy messages. What could be more interesting and persuasive to a bride-to-be than stories about what you do for weddings and the professional relationships you foster?

And this is why blogs and ezines can be so effective. Blogs and ezines are the superb at easily broadcasting your wedding stories to today’s internet connected brides-to-be. Share stories!

If you want to discuss this approach further send me an email and we can arrange a telephone conversation.