I haven’t wanted to say much on this topic because the SEO voice is so loud. And for good reason, SEO had some great results and every website should still always have good search engine management and “hygiene”.
For the last few months I have been watching SEO consultants enhancing their marketing efforts at the same time SEO results are becoming less productive and reliable. But as a non-SEO expert I felt I didn’t have the “footing” to express my observations and ideas.
Then I came across this article by Chris Copland of SearchInsider titled the Last Days of SEO. To me the take away graf is – “So, the future of SEO as defined today is a bleak one. Whether we merely change the description of SEO or use a new acronym like DAO, the days of success being optimization for 10 text links on a standard results page is going to end up just like our old description of the engines: as dinosaurs. Extinct dinosaurs.” Please read the entire article.
To me it is the growth of the internet combined with the increasingly sophisticated users and search engine providers that makes it difficult to rely on old style SEO.
Particularly in light of these points;
• Increasing and increasingly sophisticated users. Look at your website logs and see how specific many of their search terms have become. Generation Y has excellent, focused search skills that I respect.
• Increasingly sophisticated search engines, looking to deliver precise valuable results to their users. And at the same time seeking to maximize their sponsored link income.
• Overwhelming size of the commercial WWW. With 200 million websites and over 10 billion webpages and an almost infinite variety of search terms how can SEO reliably assure that one particular site will be in the first 10 results returned for any period of time?
Marc’s tip to wedding professionals –
Use a balanced approach. Continue to follow good SEO practice and hygiene while utilizing other low cost ways to get your company’s website in front of your target market. Don’t be consumed by getting a particular search rank result. Most importantly, shift to concentrating on having an effectively persuasive website thereby converting your visitors to clients.
Related posts:
- Real Estate Website SEO search engine optimization
- “WordPress Takes Care of 80-90% of Search Engine Optimization” says Matt Cutts of Google
- Automatic search engine optimization in Kertesz/WordPress
- Free Do It Yourself Search Engine Optimization
- My CameraDojo podcast with expert photographers Kerry Garrison and David Esquire on website search optimization/marketing and getting the most from your blog
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