The internet is huge and complex, but we need to only affect a very small portion of it to achieve marketing goals that will make us as small business people very happy. But it takes creativity and understanding to affect the internet and achieve website marketing impact that will achieve the goal.
Fortunately it seems that Anthony Bourdain has a remarkably strong grip and understanding on the quicksilver that is the internet. And Robert Donoghue shares a lesson he learned from Bourdain which help may show the way to bend enough of your corner of the internet to achieve your goals.
The question at hand was how to find good restaurants, and his answer was to take the city you want to go to and just google up some restaurant names that serve the dish you’re after. Then got to chowhound or another foodie site, and rather than asking about restaurants, you put up an enthusiastic post talking about how you just had the best whatever you’re looking for at one of these restaurants.
… Posters will show up from nowhere to shower you with disdain, tell you how that place used to be good but has now totally sold out and – most important to your quest – will tell you where you would have gone if you were not some sort of mouth breathing water buffalo.
Very subtle but it shows the effect and the channel by which just one person and a few words can “harness” the internet for their goal. I came across this a couple of years ago, and I often remember it when I am trying to come up with some way to help a client achieve their internet marketing goal. Blindingly obvious once it is explained. And something to think about when facing the huge complexity of internet marketing.
Tonight I am contemplating how to use Bourdain’s subtle approach to help create more linkbacks to a new website. Don’t know yet exactly how/what I am going to do, but you gotta love Anthony Bourdain … smart creative insights into life, love, food and even the internet.
If anyone has similar ideas or lessons please leave a comment.
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