Well over half the websites I come across can host their own free blog, but instead chose to use a different website like Blogspot, putting their best marketing content on a different business’ website. Be kind to yourself and your business, keep your best content on your own site. (Photographers particularly need to consider text content as carefully as they do their images.)
For all types of business, I see it many times everyday. In an effort to build traffic to their website, increase their online marketing and client base, website owners including photographers, real estate brokers, jewelers, restaurants, personal coaches, consultants, wedding planners, florists, believe that the best solution to expand their internet marketing is to have a Blogger Blogspot blog or the like.
It is a ridiculous strategy (except for the “free” blog website service). Sending people to another website to increase the traffic to your website is crazy. Then hoping that a visitor then might read something that you wrote on Blogspot, Xanga, Live Journal, etc. and then click over to your website is in reality a dispiriting leaky system. People are resistant to clicking to other domains and blogs typically have a high bounce rate. (yourdomain.blogspot.com is very different than yourdomain.com)
“But it is free!”, you say. Well not so much. As you can see above the opportunity cast can be high. Plus your content is building business for the “free” blog service and they can make it very difficult to ever move your content to your own site or benefit from the search engine indexing of your content on their “free” blogging site.
Still have doubts? Here’s another view by Hubspot of the same problems and business cost of using Blogger, and other so-called free blog websites.
The best solution is to have blog content, but to have it on your site building your visits, conversions and clients. Which you can do in most cases for very little or no cost by adding WordPress open source software on your current hosting. Well over half the websites I come across can support WordPress at no additional cost.
TANSTAAFL even holds true for Blogspot. Know the true cost before placing your content into the websites of others.
Related posts:
- A Client Shares – How Our WordPress Based Websites Actually Increased His Business
- Not all websites are created equal. There is a difference, the most important ones you can’t see.
- Bludomain websites offer the best opportunity for SEO improvement
- “Socializing” with your website visitors works! A Bottom Line Income Increase from using Social Media
- Free Do It Yourself Search Engine Optimization
About Marc
Great info! Earlier this month I was researching ways to to move my blog from google’s blogspot to my own domain. In the long run, the effort and expense of making the switch should prove to be well worth it!
Hi Elisa, Thank for the comment. Good idea, but the payback happens almost instantly. No need to wait for the long run.
And the cost is small even you have someone do it for you. In fact I thinking about doing a special next week.