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A Dream Wedding by Sharon Replaces Their Old Bludomain Flash Website with a New WordPress Site

July 12, 2010 by Marc 2 Comments

Well known San Diego wedding planner Sharon Cole of A Dream Wedding by Sharon contacted me regarding improving her search engine marketing and internet presence. For a number of years she had been using a Bludomain website but recently found that with increasing competition, her website traffic and leads had become almost nil. This is in spite of her being an area ABC leader and the all the awards and news paper articles and links she had developed over the years in business in San Diego.

In looking into her site’s presence, we discovered that her website was virtually not present in Google’s index. Even Google searching with her business name and city the site was not found. The reason for this is because the inherently low “indexability” of a Bludomain site combined with no changes to the site in years. Effectively the search engine calculated that the site was just not relevant for what people may be searching. You see, most Bludomain websites really only have two actual pages, the splash page and the rest of the Flash website. The website itself is functionally just one page of Flash content with different actions. When we discussed all this the plan became multi-faceted and clear.

Sharon and Maria (her office manager) improved the legacy splash page text content and began using Google Webmaster Tools and Analytics to begin to “wake” up the site. I helped Maria install WordPress on the Bludomain hosting account and behind the scenes started to create an all new WordPress based website for A Dream Wedding by Sharon. A little progress, Sharon’s legacy site returned to Google’s index, though very far down in the listings.

But the Bludomain hosting account was very troublesome for WordPress. The blog was always a struggle with loading plugins and having errors. Bludomain’s hosting setup is often not a very friendly enviroment for WordPress, more so with WP 3.0. So the new WP based website would be based on a non-Bludomain server. (When the time came to choose whether the legacy Bludomain site would be kept, moved or dropped it was decided, after Bludomain quoted $80 to move it for what was effectively 2 indexed pages, that the site would be allowed to “fade away” and the savings used elsewhere.)

It’s done, and Sharon feels the new site is a great fresh look for her San Diego wedding planning business, and not like a typical blog site. And it succeeds in Google, search marketing and social media marketing. The new site already has well over 90 pages in Google index, is moving up in search placement and search traffic and best of all the site traffic has increased almost 10 fold. Plus it is easy to add new information, pages and posts to it to tailor internet marketing to the interest of today’s bride to be. When Sharon adds new content to the site it automatically Tweets the news and posts content to Facebook. And, not to forget that the new site is also viewable in iPhones and other mobile devices where her Bludomain site was not.

Please visit and take a look at A Dream Wedding by Sharon’s new web/blogsite. If you have questions about Bludomain SEO, internet marketing or WordPress based web/blog sites please send me an email.

Filed Under: BluDomain, Featured, Portfolio, Websites Tagged With: BluDomain, Facebook, Flash, Internet Marketing, marketing, search engine optimization, Search Engines, search marketing, search optimization, social media, twitter, web/blogsites, Websites, Wedding Marketing, WordPress

New website for Midnight Magic Studios a growing wedding videography business.

July 11, 2010 by Marc 1 Comment

Don Samples of Midnight Magic Studios in Knoxville TN works hard and makes really great wedding videos. He has been a long time client and I adapted the first Kertesz release for use as his website starting in 2008 using WordPress 2.5.

So it seems very unfair that his site was severely hacked recently. I think Don would be the first to admit he should have kept WordPress system more up to date, but the automated site hijack hackers are just wrong.

midnight magic video new si 250x300 New website for Midnight Magic Studios a growing wedding videography business.

New Midnight Magic Studios website

After not being able to cure the site infection himself, Don contacted me in late June to see what could be done. It was pretty bad, the database and PHP files were hosed, but WordPress was able to export a clean XML file we could use to rebuild the site pretty quickly. So there were two paths, 1) restore the site using my old backup of the current theme or 2) take the opportunity to upgrade the site to a newer more appealing theme layout offering all the new WordPress 3.0 features plus better SEO, improved security, easier one click total WP site system upgrades and social media integration with Twitter and Facebook. The second choice was only about two hours more time that the first even including some new site graphics. Don chose the second option!

We picked a layout that was almost brand new and adapted well to videography. Then over the next two days I customized the layout, graphics, imported the old site’s content and setup a bunch of new features for both site visitors and search marketing. Then like the Bionic Man, Don’s site was back even better, faster, stronger than before in just three days total. And for me the best of it all is Don likes it better, too. Not to mention the improved site traffic and inquiries. All for almost the same cost as just restoring the old site.

Please visit Don’s new site and see his work. And if you have any questions about the potential advantages of a new WordPress based website system for your business please send me an email.

Filed Under: Client Websites, Featured, Portfolio, Websites Tagged With: Internet Marketing, marketing, search engine optimization, search marketing, search optimization, security, SEM, SEO, SMO, Social Networks, video, videography, web/blogsite, Wedding Marketing, WordPress

HVAC professional’s new website helps slam him with new business.

July 2, 2010 by Marc 3 Comments

When I do a website for a client there are effectively three customers I consider; the website owner, search engines and the prospective customer of the website owner’s goods/services. For success, all three need to “like” the website.

When Dennis Grimes asked me if I thought I could create a website that would increase his air-conditioning and heating service business I looked on that as an opportunity to learn something. Dennis related that his existing website seemed to get little traffic and sent him little business. I said I would look into it and explore if there were ways I could to see to improve the site and hopefully sales.

Beginning with a review of his website I first noted the keywords I thought would be relevant to what his potential market would use to search were not sufficiently present. Second, I reviewed the sites of his competition and taking note of how they “communicated” to potential customers and the text content marketing keywords. And finally I worked to establish for Dennis what I thought would be competitive in respect to our similar area business and their internet search presence, while having a marketing approach that would differentiate Dennis and appeal to prospective customers, with sufficient keyword content to maximize free organic search for site traffic. And put it all into a website.

As Dennis is a sole proprietor, what evolved was to present Dennis in as a professional, with high value and experience. The person you would naturally prefer to choose to service your air conditioning, if you knew him.

I asked Dennis to provide me time to discuss what he does and his approach with clients as well as some photos. Also re-wrote the text of his old website for SEO and put it together with a new site design layout and graphics. All on an easy to use WordPress platform, allowing Dennis to easily keep the site up to date, even using his iPad in a cafe.

The finished site has been operational now for almost a month and seems to be a great success in all three dimensions; Dennis likes the site and feels it represents his business well, the search engines seem to love the site it consistently presents in the top five search results for all the targeted search marketing and keyword phrases, and the amount of business derived from the site meets or exceeds Dennis’ expectations. All for the one-time cost of just about 3-4 months of typical yellow pages advertising. I invite you to take a look at Dennis Grimes’ new website. And remember that a site needs to address and “work” in all three dimensions; presentation, competition and results. If you would like your website to work harder and smarter for you, send me an email.

Filed Under: News, Portfolio, Websites Tagged With: air-conditioning, heating, HVAC, Internet Marketing, search engine optimization, search marketing, SEM, SEO, tradesman, web/blogsites, Websites, WordPress

New Kertesz replacement upgrade with complete WordPress 3.0 and up goodness – Get It Now!

July 1, 2010 by Marc Leave a Comment

The theme upgrade for Kertesz and Kertesz II site owners is now available! As is my policy for compatibility, security and to make sure that my clients have every possibility of getting the best results for their site, the theme upgrade files are no charge.

To receive the theme upgrade files all you need to do is fill out the upgrade request form in the sidebar to the right. I will then send you an email asking if you want to install the theme files or if you prefer that I do it and at the same time I will review your site and upgrade and enhance it version of WP and associated plugins as needed. The charge for the site “tune-up”, theme install and its initial setup is just $25.00. In either option you will receive instructions and support in making the new theme represent your design and site.

The new Kertesz is a break from the old. In fact I have chosen to upgrade, really replace Kertesz with an entirely new theme code base and structure. The site layout and the style sheet will be familiar, but because of the amazing functions and features now possible in WordPress I have chosen to upgrade my clients from the theme I had prepared … to a full premium parent/child theme structure published by one of the very leading WordPress theme companies. It is not just an upgrade of the old, it is a replament with the new. Besides being even easier to use, the Kertesz replacement offers these advantages

Parent/child theme structure means easier upgrades and future WP new feature compatibility without losing your theme customizations.
One click theme upgrades. Now you can upgrade the theme functions just like you upgrade plugins. This will help make sure your site is able to use the latest WP enhancements and remain secure.
Built-in exclusive custom widgets and plugins for everything from sharing tweaks to showing off your latest posts.
Lots of easy to use configuration panels to make change and configure menus, page layouts, add Google scripts, etc., without coding. For example, with just a click you can select different side bar arrangement for every page.
Built-in SEO tools and features.

Similar to Apple’s move from OS 9 to the Linux based OS 10 this is a significant change. All your existing site pages and posts will move naturally into the new theme but you will need to change your main page slider and revise the main page content. Plus set the color codes and header image in the new style sheet to your design preference.

I have recently put together the four sites below using the new Kertesz replacement I love the new more refined styling and easier to use features. Here are some recent sites I have created with the new Kertesz replacement: