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Free Blog Websites Cost You a Lot

July 26, 2009 by Marc 2 Comments

Well over half the websites I come across can host their own free blog, but instead chose to use a different website like Blogspot, putting their best marketing content on a different business’ website. Be kind to yourself and your business, keep your best content on your own site. (Photographers particularly need to consider text content as carefully as they do their images.)

For all types of business, I see it many times everyday. In an effort to build traffic to their website, increase their online marketing and client base, website owners including photographers, real estate brokers, jewelers, restaurants, personal coaches, consultants, wedding planners, florists, believe that the best solution to expand their internet marketing is to have a Blogger Blogspot blog or the like.

It is a ridiculous strategy (except for the “free” blog website service). Sending people to another website to increase the traffic to your website is crazy. Then hoping that a visitor then might read something that you wrote on Blogspot, Xanga, Live Journal, etc. and then click over to your website is in reality a dispiriting leaky system. People are resistant to clicking to other domains and blogs typically have a high bounce rate. (yourdomain.blogspot.com is very different than yourdomain.com)

“But it is free!”, you say. Well not so much. As you can see above the opportunity cast can be high. Plus your content is building business for the “free” blog service and they can make it very difficult to ever move your content to your own site or benefit from the search engine indexing of your content on their “free” blogging site.

Still have doubts? Here’s another view by Hubspot of the same problems and business cost of using Blogger, and other so-called free blog websites.

The best solution is to have blog content, but to have it on your site building your visits, conversions and clients. Which you can do in most cases for very little or no cost by adding WordPress open source software on your current hosting. Well over half the websites I come across can support WordPress at no additional cost.

TANSTAAFL even holds true for Blogspot. Know the true cost before placing your content into the websites of others.

Filed Under: Blogs, Internet Marketing, SEO, Websites Tagged With: blog, blogging, Blogs, BluDomain, marketing, search engine optimization, search marketing, search optimization, SEO, web/blogsites, Websites, WordPress

BluDomain and the new Kertesz2 – like peanut butter and chocolate together for an SEO treat

July 23, 2009 by Marc 1 Comment

Nothing makes BluDomain sites work Google (and other search engines) better than Kertesz². We are offering a special opportunity to all current Bludomain site owners – we have decided to offer a $50 savings on Kertesz² to all current Bludomain owners.

Now it’s a breeze to take your beautiful (but poor search performing) Bludomain Flash portfolio site and turn it into a fully functioning website and blog with a minimum of effort by “wrapping” your Flash site in a very search engine friendly WordPress based splash or landing page. It replaces your current splash page and assists search engines in better “understanding” your site. And your Kertesz² enhanced Bludomain site can even easily interact with Facebook, Twitter and Linkedin if you wish, further enhancing your marketing.

Kertesz² finally provides Bludomain users an easy drag and drop way to create a compelling SEO powerful replacement for the standard Bludomain splash page. And like Bludomain, everything you need to manage and configure the Kertesz2 site expansion and blog is all contained within the site’s easy to navigate administration features.

With Kertesz², we fully install, configure, and make any needed adjustments to your hosting account. Next you make the styling changes you want to make it yours alone (Your Bludomain site will continue to function normally) Then when you are done customizing let us know, and will return to make any final adjustments and make sure all the SEO features are optimized, make sure it all works together and within 24 hours we will make it live. If you want we will even do the import of your current blog, be it Blogger or WordPress or other, into your newly enhanced site.

This gives you the beautiful Flash portfolio galleries of Bludomain with an SEO improved replacement for your splash page, improved content/information pages, menuing system, unlimited expansion, plus a fully functional blog with the ability to post images up to 900 pixels wide.

Because Kertesz² is built on the tremendously popular WordPress platform it offers unlimited pages and categories, thus allowing users to combine all the pieces of their online marketing into one site. You also get the ease of a fully widgetized landing page that is a “drag and drop” set up.

So, to all BluDomain users, here’s the deal: For a limited time, you can use coupon code BLUDOMAIN at check out and receive $50 off the standard price of $397 for Kertesz². And the real value is we’ll install and configure it, transfer your existing blog content and wrap your BluDomain site for you. Plus support!

Don’t get left behind on the offer or your site’s search engine improvement, (or forget the BLUDOMAIN saving code) this deal only runs for a limited time.

Filed Under: BluDomain, Internet Marketing, Search Engines, SEO, Websites Tagged With: Blogs, blogsite, BluDomain, Flash, Internet Marketing, marketing, search engine optimization, search marketing, search optimization, SEM, SEO, SMO, social media, Social Networks, web/blogsites, website marketing, Websites, WordPress

Photographer’s Bludomain Website Moves Up To “Top Ten” Organic Search Results in Less Than 30 Days

July 17, 2009 by Marc 4 Comments

A few weeks ago we began an effort to move a client’s internet presence up to the top ten Google results. And reduce their monthly expense. I blogged some about the big increase in SEO score we gained for the site last month it in this post

SEO that works! Now, less than 30 days later the Ambiance Studios website listing appears in the Google top ten, first page for generic search phrases like, “Wisconsin wedding photographers” and “Wisconsin wedding photography” and “Wisconsin wedding photographer”. Before the change, the website did appear in the first 8 pages (top 80).

Ambiance Studios of Wisconsin had a Bludomain website and blog on Xanga and PhotoBiz website all with different URLs.

To begin we installed WordPress and our Kertesz2 template on the same hosting account with thier Bludomain website. We then adopted some of the style and art from thier Bludomain website for the customization of Kertesz2. At the same time we imported the content of the blog from Xanga into Kertesz2.

When the new Kertesz2 site was ready the last step was to simply replace the Bludomain splash page with the new landing page from Kertesz2. And the new site was live “wrapping” the Bludomain site and lifing it all way up in search engine page rank results. A simple, affordable structural change to how Bludomain and a separate blog are usually setup and in less than 30 days it has produced measurable results. Looks good too.

Filed Under: BluDomain, Internet Marketing, Search Engines, SEO, Websites Tagged With: BluDomain, marketing, search marketing, search optimization, SEM, SEO, WordPress

Introducing the new Kertesz2 with limited time savings

July 15, 2009 by Marc Leave a Comment

Announcing release of Kertesz² our new WordPress based full dialog website for Professional Photographers. Featuring an easy to configure landing page and impressive dynamic image content gallery Kertesz² offers style and ease of use. Kertesz² is an excellent full featured stand alone website, or ideal companion configured to enhance and increase the search rank of Flash based photographers’ template sites like Bludomain. Kertesz² is provided to you fully setup, tested, SEO optimized and integrated on the webhost of your choice. It can even allow your existing site to remain in place, while your new site is being completed.

Take advantage of our introductory special between now and July 20th For this limited period you can buy Kertesz² for only $297 not the regular $397. Be quick this offer expires 11:59pm 7-20

Click here and use coupon code KERTESZ2INTRO

Photographers have long been considered visionaries of our industry in terms of internet marketing. They were among the first on the web and the first to see the value in the heavy use of images in marketing to brides. But in choosing their website platform they have faced a dilemma, select a Flash template like Bludomain for its optical appeal or choose a standard HTML type site sacrificing optics but getting much better search engine traffic. They know they need a visually beautiful site to show off their images and talent. But the brides, over 90% of whom use Google to help plan their wedding, never see the photographer’s website in the search listings. Kertesz² is the remedy

Building on the inputs of our clients and the advancements in WordPress over the last year we have totally reinvented Kertesz, with Kertesz². The code base is all new! (and 30% larger.) Fully compatible with WordPress 2.8 and using all the 2.8 features. Compatible with the past and even better, it takes advantage of today’s new features in an even easier to use and customize theme. If you are currently using WordPress it is easy to add Kertesz².

Using the technology of Kertesz² we have increased our clients website traffic 500% in less that 4 weeks. We have even taken brand new domains to front page Google search search results, also in less than a month.

Kertesz² retains all the features of the old Kertesz, updated. Better, more interactive, easier to design main page options, improved photo galleries and contact forms. Easier to style and with more impressive graphics. If you already have a Flash based website, like Bludomain, with the inherently poor search potential, Kertesz² can easily replace your splash page, making it easy to add search friendly content, integrate your blog and Twitter and Facebook feeds and rapidly move your existing Flash site towards the front of Google.

Regardless of your situation Kertesz² will increase your site traffic and prospective clients. If you have any questions just send me an email.

Filed Under: Announcements, Internet Marketing, Sales, Websites Tagged With: BluDomain, Flash, marketing, photography, search marketing, search optimization, SEM, SEO, web/blogsites, website marketing, Websites, WordPress

Measuring and Improving your Social Media Impact

July 1, 2009 by Marc Leave a Comment

As Web 2.0 evolves to returns the internet to its social media roots, albeit with great advancements, interconnectedness and opportunity, it is useful to try to get an idea how well you are doing. After all, the first step towards improving is measurement.

Fortunately Google has a tool, wouldn’t you know it . Let’s begin reviewing what is called the Social Graph and how it tracks social media links. A Social Graph is a representation of internet based “relationships”. These relationships can be of any nature being presented through blogs and social networking websites presenting our information and presence. A social graph can then define your combined social networking “community” from the different social networking sites and blog you participate in. (This last part is why I am strong proponent of using a WordPress web/blogsite to act as a hub to help manage and improve the effectiveness of your Social Graph.)

Now to how Google can help. The Google Social Graph API makes information about the public connections between people more easily available Google engineer Brad Fitzpatrick gives an introduction to has an excellent short video over view explaining the workings of the Social Graph API.

Now lets use two simple forms provided by Google get some personal Social Graph measurements!

The first for site connectivity we will measure how your URLs for your websites and social network pages are connected. How many of your sites can be reached from each of your URLs?

And second, who are you connected to? The contacts you link to and the contacts that link to you.

Keep score, work to increase your social medial connections. It has been a constant for as long as we have had civilization … the more connections you have, the better opportunity you have for success.

Filed Under: Blogs, Internet Marketing, Social Networks, Websites Tagged With: Blogs, Facebook, Google, Internet Marketing, Linkedin, SMO, social graph, social media, Social Networks, trends, twitter, web/blogsites, Websites, WordPress

Building a new website and domain? Replace your temporary landing page with a simple WordPress LAUNCH page for SEO and SEM jumpstart.

June 25, 2009 by Marc 1 Comment

When starting a new domain name and related website I like to use a simple WordPress blog as the landing page. This makes the old style landing page more of a launch page. Often typical practice has been just to put up a single static HTML page announcing the coming website. In some situations is is even worse, just an image, a pretty image, but virtually un-indexable.

By putting up a simple WordPress blog launch page of 2-3 posts you can create a 1 page “launch page” to:

announce the coming website and its purpose
provide potential customers progress updates
test your “60 second elevator presentation”
evaluate your site design elements
initiate strong search engine recognition
attract RSS subscribers
provide contact information
share your Facebook and Twitter links

and perhaps even convert a few early prospects to customers.

When your website is ready to go live, just import any content from the launch page into your site. Replace the index page and setup any needed redirects.

It is even easier if you are creating a Bludomain type Flash website. Just update the WordPress based launch page to be your new website’s new Splash page. Keeping all your search recognition, and RSS subscribers.

Brad Frost also has a good blog post on the “launch page” approach and its benefits.

Put it into action and you will be pleased by the results. If you want to put it into place on your new site, I would be pleased to assist. Just send me an email.

Filed Under: Internet Marketing, Search Engines, Websites Tagged With: BluDomain, Google, Internet Marketing, marketing, photography, search engine optimization, search optimization, SEM, SEO, SMO, web/blogsites, Websites, WordPress

Monthly Facebook Visits Overtake MSN, Nearing Google and Yahoo

June 22, 2009 by Marc Leave a Comment

Because it shows how important Facebook and Twitter are becoming to presenting your business/services on the internet I meant to get this published a few days ago. Sorry for the delay.

Even if you have already noted the article from TechCrunch sharing how Facebook continues to grow and is on the verge of eclipsing the mainstay destinations like Yahoo.com or MSN.com and even Google.com; it is still valuable to remember the value of Facebook’s unique successful cachet somehow merging social and business. Facebook is a powerful foundation for any social media marketing effort. another reason why we link our website designs into both Twitter and Facebook. It is important in your website’s internet marketing to keep your presence active through a managable “clockwork” integration approach, using your website to drive Facebook and Twitter activity.

From TechCrunch, please read the entire article –

Web analytics firm Compete has released its data for the month of May, and as Justin Smith over at InsideFacebook has already pointed out, US traffic to Facebook.com has increased by nearly 8% to 82.9 million unique visitors last month, with Facebook Connect sites generating an additional 65 million uniques. That means that, according to Compete, a total of 113 million people in the U.S. interacted with the Facebook service. The data also shows MySpace is (still) steadily decreasing compared to the beginning of the year, while Twitter growth seems to have flattened all of the sudden. …

For comparison, Compete pegs Google to have received a total of 145.5 million unique visitors in May, ahead of Yahoo (135.5 million) and MSN.com (97.5 million), which means Facebook has already overtaken the MSN website and is nearing the former two. It’s important to note that all four sites show a significant increase in U.S. traffic since the beginning of this year, but Facebook is definitely on the steepest growth curve here. In January 2009, total traffic to Facebook was somewhere around 68.5 million uniques, which means the May number of 113 million represents a 61% jump, mostly thanks to the successful spread of the Facebook Connect service.

Filed Under: Advertising, Internet Marketing, Social Networks, Websites Tagged With: Facebook, marketing, search marketing, SEO, SMO, social media marketing, Social Networks, twitter, website marketing

Santa Fe Trail Jewelry, another all WordPress e-Commerce website

June 20, 2009 by Marc Leave a Comment

While we were working on the new TrollbeadsTrail website, the store owner was also contemplating making changes to the website for her long time southwestern jewelry and accessories shop … Santa Fe Trail Jewelry. Once she saw how good the Trollbeads site looked and started adding content to it … experiencing its ease of use, she instantly wanted the same features for her other website. So out went the old Front Page and Publisher based website and in came WordPress and a premium themes.

The new Santa Fe Trail Jewelry website went live last night and there is still some work to do, but every one likes the new look better. And the search marketing potential measured more than a FIVE fold increase over the legacy site.

Here is new fresh look -

new screencap1245515810 240x300 Santa Fe Trail Jewelry, another all WordPress e Commerce website

New Santa Fe Trail Jewelry website

And this was the old site -

old screencap1240721586 240x300 Santa Fe Trail Jewelry, another all WordPress e Commerce website

old website

Filed Under: Client Websites, Internet Marketing, Search Engines, Websites Tagged With: Internet Marketing, marketing, search engine optimization, Search Engines, search marketing, search optimization, SEM, SEO, SMO, Social Networks, web/blogsites, website marketing, Websites, WordPress

Front Page Guarantee for Google Yahoo and MSN Placement – SCAM

June 18, 2009 by Marc 2 Comments

The email quoted below was forwarded to me by a client wondering if it was legitimate. He asked how a company could guarantee front page search page results placement.

There are some ways it can be done, and you can do any of them yourself if you want to.

1) Bid high enough on the Adwords keywords that you will be in the top five. For some businesses and keywords this is an affordable (based on probable return on investment). But for many, if not most, businesses the cost is prohibitive. Some keywords cost $5 or more per click through and the typical good or service converts less than 5%.

2) Put yourself on the Google business map listing. This is free and only takes a few minutes. To do this, just go to Google Local Business (www.google.com/local/add) and go through the steps. Some of the offerings like the one below charge up to $50 a month for this … at least until the website owner get smart.

3) Another way they can promise front page search results placement is to convince you that a particular three or more word search term is valuable and/or use your business name or proper name. Using business or personal names is what I call the white pages technique. If someone is going to search on your name … is that really a search or just a look-up, and how many of you are there in the white pages. If it is a look-up you already reached them.

Relatedly, three or more word search phrases become so specific that they are not really very search marketing productive. Plus with three or more words, the exact word order can make a big difference in search results.

Rather than pay, do the steps above for yourself and even better … base your website on a very semantically correct structure (for search engines) and then regularly add new content about your business and services.

Regardless just beware of scams like this -

***********************************
* Our Company GUARANTEES to put your website on the front page of GOOGL*
*YAHOO, AND MSN as well as drive targeted traffic your site evey month.*
***********************************

{{{{{{ ATTENTION WEDDIING PHOTOGRAPHERS,LIMOUSINES COMPANIES AND WEDDING PLANNERS }}}}}}

***********************************
{{{We GUARANTEE you FRONT PAGE placement on GOOGLE, Yahoo and MSN and 100 new qualified prospects each month}}}
***********************************

Aggressive search engine marketing is critical for the success of your website and ultimately your business. We have a fixed price performance based model that guarantees new business sent directly to your company.

* If someone Google’s “Wedding Photographer, lIMOUSINE COMPANY OR WEDDING PLANNER” in your area and you do not come up on the first page then you need our help fast.

* Marketing Sherpa— An independent online survey organization shows that 76% of couples throughout the United States found their wedding photographer on one of the three major search engines GOOGLE, YAHOO, AND and MSN.

* Aggressive search engine marketing is critical for the success of your website and ultimately your business. Without it, you are losing money to your competitors that have already realized the importance of being on the FRONT PAGE OF page of GOOGLE, YAHOO, AND MSN.

* Strategically placing your marketing message in front of your target market at the exact moment they are looking for your service is something businesses have been trying to accomplish since the beginning of commerce.

* Keyword Marketing places your business in front of your customers at the exact moment they are looking to do business with you.

Our company:

1. Has formed a strategic alliance and partnership with Google.

2. Is publicly traded on the Nasdaq Exchange.

3. Has been in business since 1995.

4. Has been significantly more profitable each month for the last two years in a down economy.

Our packages include:

1. THE MOST AGGRESSIVE SEARCH ENGINE MARKETING SYSTEM IN THE WORLD WITH GUARANTEED FRONT PAGE PLACEMENT ON GOOGLE, YAHOO AND MSN.

2. We GUARANTEE you DOUBLE the amount of new qualified customers that are looking for your
product or service at the moment they need it most.

3. Website development.

4. Monthly visitor tracking and anylitics systems.

5. Free online Yellow Pages listing.

Q. What is the only reason a business owner repeatedly buys the same advertising package?

A. Because it works.

“Google.com’s only source of revenue is business owners just like yourself reading this email. And once again the only reason they CONTINUE TO PAY GOOGLE IS BECAUSE IT WORKS!”

*****Google has contracted with us and made us a complete partner and authorized reseller of Adwords.

Filed Under: Internet Marketing, Search Engines, Websites Tagged With: Google, Internet Marketing, marketing, scams, search engine optimization, Search Engines, search marketing, SEO, Websites

How to choose the right content keywords for maximum organic search traffic

June 16, 2009 by Marc 1 Comment

Wouldn’t be nice to know what words/phrases get the most search engine traffic for your competitors?

One of the problems with maximizing your organic search results traffic is that it is difficult to know what words or phrases will increase your traffic. But having an insight into what gets the most search traffic for your competitors or similar businesses in different markets could be very helpful.

Fortunately that insight is available, … and it is free and simple! Here is how you do it.

Go to Alexa.com/siteinfo (http://www.alexa.com/siteinfo). On that page use the “Site Lookup” function, enter the URL of the site you want info about, click “Go”. Then when the next screen loads you will see a series of tabbed options, click on “Keywords” to get a ranked list of “Search Terms Driving Traffic” for the site URL you entered.

Now just make note of the top traffic driving terms, compare to your own and then use those relevant terms throughout your site content as you describe your services and experience. That is all there is to it.