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How to Import Your Website Blog into Your Facebook Business Page

July 12, 2010 by Marc Leave a Comment

UPDATE: Importing a blog into a Facebook business page is no longer supported by Facebook. Please see this post for more details – You can no longer feed your blog to your Facebook page. To import a blog or other pages from your website you will need to create a custom tab for your Facebook busines page. More on how to do that soon.

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Here is the how-to for automatically importing your website’s blog posts onto your Facebook business page. It is not very complicated, but it is not very intuitive either so it made sense to share the instructions in a short video.

As I mention in the video it can take a while before Facebook recognizes your website blog, but be persistent it will work eventually and it is well worth it from both a social media marketing effort as well as enhanced search engine presence. If you have any questions send me an email.

Filed Under: Social Networks, Tools and Tips, WordPress Tagged With: Blogs, blogsites, Facebook, search marketing, SEM, SEO, SMO, social media

The Joy of a WordPress Based Website

January 18, 2010 by Marc 1 Comment

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One of my newer photography website clients (and a former Flash website owner) gets a lot business from Facebook. This morning he sent me an email with this link to the Facebook Developers Wiki asking if there was a way to automatically include the Facebook Share button on his website pages and posts. If you visit that link, it will give you a snippet of code that you manually place into each page/post, some instructions on where to place the code and it also tells you how to modify the code to change to the look of the Facebook Share box.

With WordPress there is an easier option than learning the code and manually placing the code in each page or post. There is a plugin that will do it automatically. All you need to do is install the Facebook Share WordPress plugin. The plugin is also documented in the Facebook Developers Wiki.

Part of the “joy” of a WordPress based website is the huge open source code community you become part of when you use WordPress. A community of people who are constantly creating new ways to enhance the basic WordPress code to make it one of the best website platforms available particularly for business marketing/networking. (Like the people who created and shared the Facebook Share plugin.) And it makes it especially easy for non-programmers to enhance their own website in almost any way wanted.

Unlike most Flash websites and other closed source platforms, you can make as many changes as you want to your website and not violate any copyrights. Yet, you can also use WordPress to even enhance most Flash websites and others.

If you have any question about enhancing WordPress, a WordPress website or adding WordPress to your current website send me an email.

Filed Under: Internet Marketing, Social Networks Tagged With: Facebook, Internet Marketing, SMM, SMO, social media, social media marketing, Social Networks, web/blogsites, website marketing, Websites, WordPress

Anyone using MySpace for marketing these days?

December 7, 2009 by Marc Leave a Comment

This morning I came across an interesting article in the Financial Times, titled “The Rise and Fall of MySpace” It outlines some of the management issues of bring … bought by a large media empire while trying to keep up with the likes of Facebook and Twitter. It is an interesting read, and focuses on big business and Rupert Murdoch. But it created a question for me, what is happening for the small businesses that use MySpace to reach potential clients. Is it better or worse these days?

Like very many, I began social network marketing with MySpace. But the nature of the site was such that it was very laborious for little results. Then Facebook opened up to all age groups and had great easy quick features assist marketing and a good application system.

So I have been wondering how, is MySpace these days for marketing? Does it seem like the MySpace population is staying younger and more focused on music and entertainment? Or is it improving and since they still have a huge base, it can be effective? What tips and advice might anyone have about using MySpace? Please leave a comment.

Filed Under: Internet Marketing, Social Networks Tagged With: Facebook, Internet Marketing, marketing, MySpace, search engine optimization, SEO, Social Networks, twitter, website marketing

Maximize Cyber Monday and all of December – Use Twitter

November 30, 2009 by Marc Leave a Comment

Last December Dell reported over $1 million in sales for their Dell Outlet through using Twitter. They don’t have anything in the way of amazing programming and functions for this, they just announce deals and respond to potential customers.

Twitter has been so successful for Dell, that recently it was estimated that Dell has somewhere around 40 employees worldwide involved in Tweeting and responding to Twitter communication.

To a lot of small business owners, Twitter does not make sense or seems trivial. I can understand those feelings, but it doesn’t really matter … because Twitter works for small business. Twitter can produce revenue for you!

Anything that Dell does, any small business owner can do. You don’t have to understand it, just do it. Want to know what Dell Outlet does on Twitter? Just follow their Tweets – http://twitter.com/delloutlet. And adapt their actions to your own business.

I set up all my clients’ websites so that Tweets are made automatically with out any additional steps and are linked to their website using their own domain name. This gives maximum results for the little additional time they have to Tweet. But it doesn’t need to wait for a website, even a few Tweets a week about your products and services will produce results.

To learn more about how Dell Outlet is successfully using Twitter read this excellent article by Neville Hobson. And more important, just Tweet!

Filed Under: Internet Marketing, Sales, Social Networks, Tweets Tagged With: Internet Marketing, marketing, Social Networks, tweets, twitter

Setting Up The Best Facebook Page For Your Business

September 11, 2009 by Marc 3 Comments

Facebook Pages can boost the internet marketing of your small business significantly. They are well indexed by Google and other search enginges, plus Facebook itself is becoming a significant search engine. Not only is it a way for increasing your presence in natural or organic search, Facebook is a major potential communication channel for reaching many of your current or prospective customers. I get almost a quarter of my client communication through Facebook.

Over the next few days I will putting up Facebook Pages for a few of my small business clients. I have a checklist that I follow to make sure the Facebook Pages I create will be optimized within what Facebook allows in service and features.

If you want a Facebook Page for your business I would be pleased to do it for you for a small charge. Or if you are a DIY’er these are two of the best current online articles I know of to guide you through the best practice initial setup and creating a page with innovative features. To start a Facebook Page go here after you are logged into Facebook, but first read the two articles linked below.

The first article, “10 Key SEO Strategies Every Facebook Page Owner Should Know” is one you should read through before you even start a Facebook Page. Don’t even start your business’ Page until you know what you want to name it and what you would like as a good vanity URL

The second article showcases a few of the most innovative and ambitious Facebook Pages. “10 Successful Facebook Business Pages” has business pages with many features that may or may not be suited to your business or circumstance, but it shows what can be done with some of the applications in the Facebook application library.

Good luck, a Facebook Page will be a good thing for your business, any type of business, and let me know if I might help.

Filed Under: Internet Marketing, SEO, Social Networks Tagged With: Facebook, Internet Marketing, search engine optimization, Search Engines, search optimization, SEO, Social Networks, website marketing

Facebook and Friendfeed

September 7, 2009 by Marc Leave a Comment

This is an excellent Washington Post article by Chadwick Matlin that discusses Facebook’s recent acquisition of Friendfeed. And even better, provides insight into the use of Friendfeed and how Facebook may use its advantage, the ability to aggregate peoples activity from across many social media sites. The article really helped me better appreciate the value of Friendfeed in reaching into and participating in social media.

Fortunately WordPress based websites, like what I provide, can integrate with Friendfeed now. Look at the range of free WordPress plugins available for Friendfeed. If you need help or have questions just send me an email.

And may you have a good Labor Day holiday!

Filed Under: Social Networks Tagged With: Facebook, Friendfeed, Internet Marketing, SMM, social media, social media marketing, Social Networks, website marketing, Websites, WordPress

The Zen of Twitter and Facebook

September 6, 2009 by Marc Leave a Comment

Almost everyday I hear the question “What is the difference between Twitter and Facebook and why do I need both?” They are similar in that both are the “water” that can help make the internet marketing of your small business thrive. But they are very different forms. A simple answer is that Twitter is an emotional flow like a river, while Facebook is more stable and retains inputs like a sea. Like rivers and seas; both are important, both are water, both are different. You need both Twitter and Facebook social networks to maximize your internet marketing ans SEO. They both represent different form of communication.

When contrasting Twitter and Facebook in this way I am reminded of a passage from the Tao interpreted by John Heider in the “The Tao of Leadership”

Imagine that the life force is like water in the river and in the sea. The sea, greater than the river, lies below, open and receptive. The busy, rushing river enters the sea, is absorbed, and is transformed.

Here is a great post by Kevin Marks titled “How Twitter works in theory”, which could in my opinion be more accurately titled “The Way of Twitter” . Regardless, if you want a deeper understanding of Twitter, go read, now. And you will learn how to appreciate and better use the Twitter phenomenon to present your goods and services on the internet. And why I think it is so important that your website be able to actively participate and manage both social networks.

Filed Under: Internet Marketing, SEO, Social Networks Tagged With: Facebook, Internet Marketing, marketing, search engine optimization, search marketing, search optimization, SEO, social media, Social Networks, trends, twitter

Great News for Marketing, Twitter to Show Location

September 5, 2009 by Marc 1 Comment

Twitter for target area marketing! Twitter recently announced that it will add a new feature which will let people “see” where tweets are coming from. It hasn’t been implemented yet, but will be coming soon.

For my clients’ marketing purposes I am really looking forward to this feature. It will allow for targeted tweets marketing goods and services at the neighborhood or metro or larger area. In reality, don’t most businesses market to an area … a “market area”, a “service area” even a “delivery area”?

So this new feature will allow us to use Twitter even more effectively to market to our geographic target market area. And the tweet location feature will also encourage Twitter users to include following by area.

This means that Twitter users can become aware of events like concerts or fairs or even auctions or open houses as well as special offers from restaurants, florists, house maintenance, bridal salons … any business can benefit as can the consumer. Tweet lunch specials or even flu shots. People will be able to keep track of what is happing and special offers in their area with out having to first seek and follow a specific Twitter user. I look forward to a lot of new services developing that we can use for marketing around this new Twitter feature.

With new power comes new responsibility. Some of us will need to alter what we tweet. For example with the addition of location, it may not be wise to tweet that you will be on vacation for the next week with no one staying in your home.

And finally if you use a WordPress based website, like what I provide, you can launch, manage and archive all your tweets from one place.

To read and learn more about the new Twitter location feature, click here.

Filed Under: Internet Marketing, SEO, Social Networks Tagged With: Internet Marketing, marketing, search engine optimization, search marketing, SEO, tweets, twitter

The Pervasive Power of Today’s Social Media

August 24, 2009 by Marc 1 Comment

Earlier I have written about how the desire for social connection helped launch the Internet and world wide web. Today Social Media like Twitter, Facebook and Linkedin are pervasive, powerful and respected. More importantly they are very wildly, ubiquitously used. They are the channel that will reach many of your prospective clients quickly, affordably and with a very high return on investment.

Here are some important bullet points and a video prepared by Erik Qualman, VP of Global Vice President of Online Marketing for EF Education, the worlds largest private educator covering the present reality and importance of Social Media.

By 2010, Gen Y will outnumber Baby Boomers — 96 percent of them have joined a social network.
One out of eight couples married in the U.S. last year met via social media.
Years to reach 50 millions users: Radio, 38 years; TV, 13 years; Internet, 4 years; iPod, 3 years. Facebook added 100 million users in less than nine months; iPhone applications hit 1 billion in nine months.
Eighty percent of companies use LinkedIn as their primary tool to find employees.
The fastest growing segment on Facebook is 55- to 65-year-old females.
Generation Y and Z consider e-mail passé. Boston College stopped distributing e-mail addresses to incoming freshmen in 2009.
YouTube is the second largest search engine in the world.
Twenty-five percent of search results for the world’s top 20 largest brands are links to user-generated content.
Seventy-eight percent of consumers trust peer recommendations.
Only 14 percent trust advertisements.
Only 18 percent of traditional TV campaigns generate a positive ROI.
More than 1.5 million pieces of content (Web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily.
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy — listening first, selling second.

Erik Qualman is also an important contributor to Search Engine Watch, here are two of his recent articles which provide much more information on the impact and importance of Social Media: Social Media: Fad or Revolution? and 15 Social Media Maxims for Marketers. Check out both of them. And keep on blogging and tweeting and networking!