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BluDomain mobile and improved SEO with WordPress

August 3, 2011 by Marc Leave a Comment

When WordPress is added to your BluDomain website, it not just a blog, it also covers the need for site visitors to have mobile and HTML versions. There are even options that can make your WordPress installation way more mobile friendly making sure that smart phone users will always be able to see and use your website. And the SEO advantages of WordPress are well respected, (heck … BluDomain even uses WordPress for the blog on their own website).

WordPress just works! If you like your BluDomain website, it can be even better and give you more reach and visitors with WordPress.

Here are some free plugin resources that can take a WordPress improved BluDomain website mobile -

WPtouch: A simple, powerful and elegant mobile theme for your website. WPtouch automatically transforms your WordPress blog into an iPhone application.
Wapple Architect Mobile Plugin for WordPress is a plugin that allows you to mobilize your blog in minutes.

Not only is WordPress fully mobile, it even has free apps to make it easy to edit and update with mobile devices.

WordPress for iOS easily edit your WordPress website with iPhone/iPad.
WordPress for Android easily edit your W0rdPress site from Android smart phones and tablets

WordPress is the best Bludomain add-on. Let me help take your current BluDomain website to the next level of SEO, social networking and mobile accessibility. Just send me and email or leave a comment.

Filed Under: BluDomain, Internet Marketing, SEO, WordPress Tagged With: BluDomain, search engine optimization, search marketing, SEM, SEO, SMO, WordPress

Target your website’s SEO to your target customers

August 2, 2011 by Marc Leave a Comment

Most SEO articles just deal with SEO and don’t focus on the real reason that should be driving any SEO effort .. your target customer. All your SEO efforts should initially be directed by an understanding of your target market and its different customer search personas. Then using that “ground work” to effectively attract the customers you want through well conceived SEO optimized content.

This is a great article “5 Steps to Building a Search Persona” by Erez Barak which works through how to develop a search persona that you can use for SEO efforts to increase your online sales. The article provides excellent how-to steps and examples. Put it in practice and it will help you increase traffic and sales.

If you have any questions or want assistance leave a comment or send an email. I am happy to help.

Filed Under: Internet Marketing, SEO Tagged With: Internet Marketing, keywords, marketing, search marketing, search optimization, SEO

5 Great Custom Google Analytics Reports for your website – FREE

July 28, 2011 by Marc

My Dad often said “what gets measured gets done”. And these five custom reports seem to “channel” that wisdom helping you understand your website traffic and set and meet goals. All particularly important if you are an online marketer or derive other revenue from your website. And the standard Google Analytics reports often don’t provide some of the data detail you need.

I will be brief, just do the following now. Get the details, why these are most useful, how to use the reports and install the reports in your Google Analytics account by going to this Search Engine Watch article by Greg Habermann “My Top 5 Most Used Custom Reports in Google Analytics“.

These are excellent well crafted reports for analyzing your site traffic and making well-reasoned changes to your site to increase your results and meet your goal.

This is one of my favorite articles of this month and if you have any questions please send me an email or leave a comment.

Filed Under: Business Planning, Internet Marketing, Tools and Tips Tagged With: Google, Google Analytics, Internet Marketing, search marketing, website marketing

Our Bludomain SEO package provides a 300% plus increase in website traffic for Jen Carver Photography

July 21, 2011 by Marc Leave a Comment

A few months ago Jen Carver, an amazing children’s photographer from Pittsburgh, engaged us to do provide the full restructure and SEO for her website. There were only two restrictions, we needed to keep the Bludomain core and a splash page similar to the typical Bludomain splash page. As you can see the splash page appears much like a Bludomain splash page, but it is all WordPress, with all the possible WordPress SEO juice, and is fully part of her WordPress custom blog and related pages.

With Jen’s help in design we were able to put together a smashing site that has almost perfect SEO attributes, and is easy to use and modify. And best of all it has great organic search results for her keywords.

In general we created the new splash page with a special template WordPress page and we were able to easily include sufficient content, links and attributes to work much better than the possibilities using the standard Bludomain splash page. From there we designed and styled the blog and other pages with templates that best suited their respective purposes.

Additionally we imported Jen’s existing blogs from WrodPress.com and Blogger. Configured needed 301 redirects. Copied her contact information and such from the Bludomain site where it is difficult for search engines and mobile devices to access. Polished all the content for greater use of her search marketing keywords. And integrated her Facebook business page and Twitter account into the WordPress functions.

In the future Jen can easily modify the blog and other pages using the point and click design settings which allow her to change the style and appearance of almost every element of the site with just a mouse click or two. We also provided hosting for her new site, both the BluDomain and WordPress with OptimalHosting so that the site would be faster and more reliable.

But what really counts is the results, right. Since April when the new site first went live, the number of visits per day has now climbed to well over a 300% increase in less than 90 days.. For more read Jen’s recent comments on the new site and our work.

If you would like to know if we can do the same for you, please leave a comment or send an email.

Filed Under: Blogs, BluDomain, Client Websites, SEO, Social Networks

The wholeness of Google+ has the spirit of the moment.

July 13, 2011 by Marc 1 Comment

Or said another way, Google+’s gestalt is the zeitgeist! I think that small business marketers using the web will find competitive advantage through early adoption of Google+. Seems, over the last few months, for there to be a malaise regarding Facebook and since the June 28th’s “release” of Google+ a lot of excitement and evangelism. The “wholeness” approach to Google’s making the web a social network versus using a site as a social network, like Facebook, is new. Although small it is growing exponentially, Google+ is estimated to have now, as of this week, reached 9 million users (according to Search Engine Watch). And perhaps even more telling as to the general spirit swelling around Google+ are the pwns animated gifs like these -

So what can you do now to begin learning and gaining in Google+? Two quick suggestions:

If you haven’t already, sign up for a personal profile Google+ at the Google+ home page. There is also a good Google+ FAQ on that page. I am finding, right now in the limited Beta, that after 10pm PDT is most likely to be successful in signing up.
Add a Google+1 button to your business website. If you have a WordPress based website it is as easy as installing a plugin. I like this one - http://wordpress.org/extend/plugins/wp-plus-one/. If you haven’t adopted WordPress for your website platform, or want to do it “old school” here is the Google+ code link – http://www.google.com/webmasters/+1/button/

Filed Under: Search Engines, Social Networks Tagged With: Facebook, Google, Internet Marketing, SMO, social media, Social Networks, trends

Best Bridal Show or business lead follow-up cover letter ever?

February 17, 2011 by Fuller Marc Leave a Comment

One of the most difficult things about following up on leads and contacts is being comfortable with your cover letter. It is the first impression and many marketing professionals believe that the cover letter makes the sale. The pressure to make it the best possible can feel intense .

So I started looking for cover letters, all types of cover letters. The best models and advice I found was related to cover letters for resumes. Which makes sense for small business too. After all when a small business responds with a letter and other collateral to someone who is asking for more info about services or products isn’t that analogous to seeking a job?

Here is the “The Best Cover Letter I Ever Received” according to Harvard Business Review (HBR).

Dear Xxxxxx:

I am writing in response to the opening for xxxx, which I believe may report to you.

I can offer you seven years of experience managing communications for top-tier xxxx firms, excellent project-management skills, and a great eye for detail, all of which should make me an ideal candidate for this opening.

I have attached my résumé for your review and would welcome the chance to speak with you sometime.

Best regards,

Xxxx Xxxx

Why is that cover letter so good? Here is what David Silverman the author of the HBR article has to say, “Here’s what I like about this cover letter. It’s short. It sums up the résumé as it relates to the job. It asks for the job.” Read more from David Silverman about this cover letter and other readers’ comments.

And look how easily, quickly it can adapt to a powerful cover letter to a bridal lead.

Dear Xxxxxx:

It was a pleasure to meet you at the Xxxxxx bridal fair. I am writing in response to photographing your upcoming wedding and reception at .

I offer you seven years of experience photographing weddings and receptions in Xxxxx (your market area) and more than a few at Xxxxx (chosen venue). My work is well reviewed and I have received awards for my artistic skills coupled with a great eye for detail and commitment to excellent client satisfaction and value. All of which make me an ideal choice for photographing your wedding for a lifetime of great memories

I have attached my brochure including samples of my work, client reviews and rates for your review and would welcome the chance to speak with you sometime soon.

Best regards,

Xxxx Xxxx

As you create your letter focus on the benefits you have to offer the reader. What is in it for her? That is what she cares about.

Finally, no matter how good your communication is … remember it also needs to be timely. Get your letter and email lead responses sent out within 5 days.

Hope it helps. Send me an email or leave a comment if you have questions.

Filed Under: Advertising, Leads, Sales, Wedding Marketing Tagged With: bridal show, cover letters, lead follow-up, marketing, Wedding Marketing

New census info on the number of US weddings

February 4, 2011 by Marc Leave a Comment

Some data points and facts on changes in the numbers of weddings (marriages) from the latest census. While weddings have declined to the lowest point since 1970 in the US, it is not all bad for wedding professionals, some states have had significant increases. You need to click on the links to get the data points. From the New York Times an interesting graphic of some factoids. And from the US Census, here is a simple state by state, table of the trends.

Filed Under: Business Planning, Wedding Marketing Tagged With: marketing, Wedding Marketing

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