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“Socializing” with your website visitors works! A Bottom Line Income Increase from using Social Media

Marc — Fri, 31 Jul 2009 16:49:31 +0000

The words “conversion” and “conversation” seem very similar to me. Plus I have never experienced converting anyone from a lead to a client without having a conversation. So if you can give your website the ability to engage in “conversation” or a dialog with site visitors you should have more conversions and increased business, right? Yes, it is true and here is a study with the proof!

The new research from social media platform Wetpaint and digital consulting firm Altimeter Group found that companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period.

Among the top 100 brands reviewed, Starbucks came out on top with a score of 127, followed by Dell (123), eBay (115), Google (105), and Microsoft (103). Companies were scored based on the level of interaction across 10 social media channels including blogs, Facebook, Twitter and wikis.

Which is why I build websites using WordPress as the underlying site platform! It not only provides the most effective, best blog format, it is also the best for being a central hub managing Facebook, Twitter, Linkedin and even MySpace. So instead of frantically keeping all your your social media appearing with fresh information you can just use your WordPress based website to manage it all.

No need to be a “mad plate spinner” constantly going from one social media site to another every day to post new information to have a wide social media presence.

A WordPress based “dialog website” with the other social media channels integrated will allow you to have a smooth relaxed but constantly current social media presence, with less time involved. Like a gear driven clock-work, except with Twitter, Facebook and the others driven by a WordPress based dialog website.

And it gives you a competitive advantage helping to increase your bottom line. To learn more about how I may help you increase your business and social media presence with a WordPress based dialog site, just send me an email through the form on the right.

SEO Gone Wild in Texas – UPDATED below

Marc — Fri, 31 Jul 2009 14:04:37 +0000

Such is the situation in the race for the Texas governor’s office. But, what is the website for the campaign for Texas governor doing that is causing the uproar and that help us in our own efforts to get higher search ranking on Google? It is more than keywords, it is auto-generated keyword stuffing cloaked text content. Sometimes the best learning examples are what not to do.

This has been extensively covered in the press, most notably by the Austin Statesman. But it is not just adding keywords, like you might think of the keywords meta tag. What the website seems to be doing is taking search phrase keywords and adding then into a hidden layer of text content that you can’t easily see but search engines can.

This is considered black-hat SEO, it is unethical and in violation of Google’s webmaster’s guidelines and can get a website banned from Google’s index. Here are the specific problematic issues and SEO practice with the website that are contrary to Google’s specific guidelines (linked to guidelines); Hidden text and links, Cloaking, and Keyword stuffing

And not only are the SEO techniques used in violation of Google’s guidelines they also seem to be in violation of the website’s reported creators Election Mall Technologies own ethical standards.

It is important to realize that this website is the product of web professionals that know better and should have better ethical practice than to lead their client into this PR “nightmare” situation.

Here is a snippet of what the website presents to search engines that you cannot see, because of the “display:none” command to your web browser. The cloaked website text has hundreds of lines like these below -

rick perry yell leader
www celebratingtexas
celebratingtexas
texans protecting our water environment and resources
cooper tire texarkana
texans for life coalition
bruchard nodes
ama on tort reform
carol strayhorn
strayhorn comptroller
rick perry campaign contributions
carole strayhorn
cjd texas
texans radio online
texas payroll tax rates
rick perry governor of texas

UPDATE

It seems that Google has de-listed the standbykay.com site from their index. SEO FAIL! Lesson on how not to optimize a site or operate an internet presence.

Still waiting for a comment from the reported site vendor, Election Mall Technologies, as to whether or not this is a feature of their website services. They did return my call but said it is taking time to answer because their “CEO is traveling internationally”.

Bludomain and WordPress Together! – Special Offer

Marc — Tue, 28 Jul 2009 12:24:23 +0000

In recognition of Bludomain’s sixth birthday (HAPPY BIRTHDAY BLUDOMAIN) this week I am offering a special integrating WordPress on Bludomain websites. This special is good for all Bludomain sites, hosted with Bludomain or another host. As long as it is Bludomain site, you can take advantage of this offer to;

move your blog from a third party site like Blogspot,
get better features and content control with WordPress, and even better
increase your search rank and visitor traffic by having your blog on your site.

(WordPress is free open source and will not add to your expense if hosted with your Bludomain site)

I will do the whole thing in two turnkey steps. You can choose just the first step or both, just $99 each.

WordPress install, free wide format photo blog template, configure, plugin optimization/integration, for $99, and
Adjust sizing, colors and transfer graphics to resemble your old blog also for $99. You can chose either or both.

Just send me an email using the form on the left to get it started! (Offer expires August 1, 2009)

PS – If you have the time and want to do it yourself also let me know. I will be glad to provide instructions to get you started and support.

Jill and Kevin’s Wonderful Fun Wedding Processional

Marc — Sun, 26 Jul 2009 21:12:43 +0000

Just in case you haven’t seen it yet. Fun! Uplifting! (And the best reason ever to have a video of your wedding.) I hope it inspires ever more people to be creative in planning their wedding.

“JK Wedding Entrance Dance”

Business planning, require your website to help achive your goals

Marc — Mon, 09 Mar 2009 21:13:48 +0000

It is time your website started working for you. Recently most successful real estate agents and brokers have set their gaols for 2009 and revised their business plan with steps to advance their goals. But very few have included their website as part of thier plan. Mailings, calls, ads, presentations are often all quantified activities, but not their website’s visitors, search placement or referrals. Yet most real estate website owners will still “feed” it $400 – $600 or more a year in expense. Why not apply the same measurements and standards that you apply to calls or presentations or mailings?

Below is a table of some Google search terms and related average monthly volume for Denver. On average there are well over 200K searches on these Denver real estate terms every month. (You can look up the same info for your market using the Google keywords tool ) How many does your website get? If your website just received 1% of the total volume (~2,000 referred visitors) every month how many transactions would that help you make? What is your business plan to gather your share of this search volume? Where does your website appear in the ranking for these types of searches? Can your current website even compete or hope to get sufficiently high to get search referrals on phrases like these?

Having a website is no longer about have an internet “presence”. Major marketers figured this years ago. For real estate in 2009 it should be all about marketing and increasing your income.

The first step is to learn;

how many visitors your website currently average per month,
the cost per visitor,
how many transactions your website was responsivble for in 2008
and establish goals for for each of the above for 2009.

More to come in future posts. In the meantime, if you have a questions or ideas please post a comment.

Google Monthly Search Volume
Search Phrase			monthly avg
denver homes			49,500
denver houses			27,000
denver mls			4,400
denver new homes			1,300
denver property			27,000
denver real estate			74,000
denver realtors			22,000
denver relocation			1,000
homes for sale denver			1,900
realtor denver			1,000
realty denver			2,900

Total			212,000

Real Estate Website SEO search engine optimization

Marc — Sun, 08 Mar 2009 17:06:26 +0000

Just yesterday, I came across a recently published article that seems to maintain that all you need for Real Estate “SEO magic” is lots of content. The author writes “I keep telling people – most of SEO is not rocket science, it’s just taking the time to think about what you have and who you want to read it.” To be fair I believe that the author knows better, but some readers seem to think that is the entire lesson in SEO and point of the article. So, let me say that if all you have is good content, you may need magic. Successful Real Estate website SEO requires the balance of well crafted content and optimum site structure.

As I have written before Real Estate site content including your listings is vital, but no amount of additional content is going to help a donkey of a website get to market.

Here is a case in point. I have a new client for a real estate website, a very smart experienced guy. In 2007 he spent a good amount of money to have a website created and at the same time he spent many, many hours creating great content Over 70 pages of original, keyword rich, interesting, targeted, useful, local real estate information. And his website is virtually invisible. The content that he spent over three months creating, while in Google’s index … is inaccessible. Unread. Really, in over a year his site has received fewer than 20 visitors. Professionally developed and with great content, why? Because the structure could have hardly been worse.

In getting acquainted the new client asked me to research why his site was not working. One of my first steps is to use an SEO browser to “see” the site the way a search bot might see the site. Here is what a search bot sees as his site content, the total readable content of the home page of his website, from the search bot’s perspective.

“Your browser does not currently have IFRAME support. Please upgrade your browser to the latest version.”

That is it. No more content than that. And what potential Real Estate client might search on that? Although Google has over 80 pages of the site’s content in it’s index that is all that is available. For some reason the professional website developer choose to use javascript menus and place all the the content in what is called iframes.

Like a good real estate transaction requires balancing price and terms, good real estate website search engine optimization SEO requires the balance of content and structure. Balance of the two is strength and beauty. Or real SEO magic.

If you want to see a SEO text browser view of your home page just visit http://whois.domaintools.com and enter your URL. Another useful free site evaluation tool is Hubspot’s website grader. Just enter your url and it will, after a short while, return a score and analysis report indicating the search marketing potential of your website. If your site does not score above 30, you likely have some structural website problems.

Content ideas for your Real Estate web/blogsite and better search engine rankings

Marc — Mon, 02 Mar 2009 00:58:02 +0000

Real Estate web/blogsites can deliver you the highest Google rankings and traffic for very low cost. While reinforcing your reputation and profitable farming efforts. Our blogsites make it easy to feature your listings a posts (helping to keep your sellers happy too), but more variety is needed. But, about what topics and how?

Unlike the Seinfeld show you probably shouldn’t blog about nothing. Your postings need to have a target and use real estate related words and phrases that are significant to your target market. One of the best and most direct articles on creating content for your web/blogsite I have come across is Brandon Cornett’s “21 Content Ideas for Your Real Estate Blog“. The article provides an excellent outline of how to take a lot of what you do almost every day and easily use it for interesting content. One of my favorites is his number 1, that is recycle emails, or as Brandon says “repurpose”,

Repurpose your email content. Think of all the questions you have answered for your clients through email. Each one of those could serve as a blog post, perhaps with a minor amount of expansion. Why delete your old emails when you can use them for real estate blog content?

The rest of the article is similarly filled with another 20 good ways to share your expertise and personality with your web/blogsite visitors. Please take abut 15 minutes check it out, I think you will find it worthwhile.

A problem with most real estate agent websites is, they don't have much real estate

Marc — Sun, 01 Mar 2009 18:45:22 +0000

It takes good relevant website content to appear high in search results. And a real estate broker’s, a website should have real estate. Buyers are usually searching online for homes, before they start looking for an agent. But to search engines that the buyers will use, most real estate agent websites don’t have much in the way of homes. The real estate listings are often left to other websites, with just links to them from yours. Even the little side widgets are not useful for search engines.

Your website should feature your listings, actually showcasing them with search readable text and formats. Don’t leave that important marketing function up to just your online MLS service and third party sites such as AOL or Trulia or Zillow or Realtor.com. You, your website and your sellers need the benefit from presenting your listings.

And that is what our web/blogsites allow you to do by making it as easy to present a home on your website as it is to send an email. Even including a main page feature image, thumbnail and an image gallery and map on the listing post page. Check out our client’s websites.

By using your website to showcase your listings as well as your business, you reduce part of what is becoming known website sales friction while also increasing your rank on Google and having an additional marketing tool for your sellers. And you might just end up selling your own listing.

This is a different approach and I may not have explained the website differences and opportunities as well as I should have. So if you have question about this topic please send me a message.

"Too much on presentation, too little with communication."; "Why do most real estate agent’s websites fail, Alex?"

Marc — Sat, 28 Feb 2009 19:13:42 +0000

Look at your current website or your colleagues. If it is like 95% if the real estate websites on the web, it pretty much has a lot of almost canned commodity like presentation of the agent, some standard buying, selling, moving and community pages and an MLS/IDX frame page or link. But very little personal communication from the agent. So there is no opportunity for “connection”.

What sells you? Not presentation. What sells you is communication of your expertise, values and ability. We learned long ago, when Century 21 was beginning that there was much more to being a successful agent than a new presentation. Today Century 21 stresses knowledge of neighborhoods and expertise, but back then it was all about gold coats. We saw that clients do not see their best interest in what you wear, but what you know and will do for them. Communication of that becomes your competitive advantage.

Which is what my websites allow you to do, COMMUNICATE and CONNECT with your clients and prospective clients, easily and effectively. You can use my website to share your expertise through communicating current market observations, advice, new information about your farm area, your neighborhood, prices, selling, etc. My father once told me that in the 1950′s when he needed to generate new real estate business, he would sometime get 2-3 haircuts a week and stop for coffee twice a day … all just so he could communicate and connect with new people about real estate. In your own office you probably see people who get so wrapped up in having everything right for presenting that they don’t get an opportunity to communicate. That is what you can do with my website, communicate what you know and can do with a huge interested online audience. Use your website to create a dialogue between you and your market. Quickly, effectively, and for low cost. That is what Web2.0 is about.

To be fair with my competition, until recently it was not very easy for you to use a website for this purpose. You needed website skills or a “webmaster” (expensive and slow) but that was then … now you can and with little more effort than you send an email you can post new observations and even showcase listings. And through the ability and advantages of a WordPress based web/blogsite and Google new prospective buyers and sellers will find you regularly. Increasingly.

Don’t waste time, change your approach emphasize COMMUNICATION, expand your business influence (and probably save money).

To have your website start connecting with potential buyers and sellers, just contact me:

Recommendation from Alan Wilaby, Broker Associate and client

Marc — Thu, 26 Feb 2009 21:11:02 +0000

To Whom it may concern:

It is my pleasure to provide a personal recommendation for Marc Fuller. Marc is a professional whose knowledge of web design, search engine optimization and web marketing helped make my revised web site a great success. So much so that I am developing a second site with him.

Marc has an outstanding sense of design and attention to detail, and came up with the entire marketing theme and web site for me. Marc was always reliable and consistent in his work ethic and was a solid contributor to the team. He takes ownership of all his projects, and works well independently. It was truly a pleasure to work with Marc, and I have learned so much during my opportunity
to work with him.

Even though he is my brother-in-law, I give Marc and his real estate website offerings my highest recommendation.

If I can be of any further assistance, or provide you with any further information, please do not hesitate to contact me.

Sincerely,
Alan Wilaby
www.AlanWilaby.com