He has a lot of fans and Ben Mack always seems to have a little different approach in making the marketing practice of the major companies approachable by very small businesses. I recently came across this recent 79 minute video by Ben Mack on Google.
It is worth a “watch”! Here’s the description – “Ben Mack outlines the information in his latest book, Think Two Products Ahead, onstage at Peak Potentials. His demonstration involves real world branding ideas, and his engaging stage demonstration involving sleight-of-hand and professional anecdotes make this much more than another marketing training course.”
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