Dennis Grimes Air Conditioning College Station Texas new website

If there is a real life Hank Hill, I think it must be Dennis Grimes.  I have known Dennis for a more than a few years now and it seems Dennis is to air conditioning what Hank Hill was to propane.  Dennis is experienced, kind and generous, knows his stuff and is serious about air conditioning and air conditioners. For air conditioning services in Bryan and College Station Texas I feel sure there is no better than Dennis Grimes. Bryan / College Station air conditioning service Dennis Grimes

Dennis sought us out when his first WordPress based website was not getting him any business (not all WordPress based websites are created equal).  We took that website and  palimpsest its content and structure, and his business almost instantly improved, a great deal.  That was four years ago.

Recently Dennis reached out again and asked for help to make his phone ring more.  Over the last four years search engines, like Google and Bing had significantly changed and the competitions’ websites improved a little.

We did a quick review of Dennis’ market and competition situation and could see opportunity to improve the website and beat the competition.  The plan included using his current site but changing the structure over to a full HTM5 / CSS3 website with rich snippets and microdata plus making it truly mobile responsive across four different screen sizes while fully integrating Google’s Plus offerings and pages.  And after that it only took about two weeks for the phone to make Dennis much businer.

If you would like to know if our skills and techniques for websites and internet marketing might help increase your bottom line, please give us a call at Resultz Digital.

Colorado Renaissance Festival website

The Colorado Renaissance Festival (one of the largest in the US) and its sister festival near Pittsburgh needed new websites that would be easier to update while allow better communication with its attendees, performers, artists and vendors.  Colorado Renaissance Festival new website Not to mention that the old Dreamweaver based website’s features and appearance had remain about the same for about a decade .

The new WordPress based website Resultz Digital completed for the Colorado Renaissance Festival does all that and more!  Staff can update it easily, even on the go.  Plus not only does the website sport a new look, it is fully mobile responsive allowing all potential attendees even those en-route to get updates and discover directions. More importantly the new website is even faster than the old website and easily manages the tens of thousands of page views it receives daily during the Colorado Renaissance Festival’s brief summer season. If you can, please plan to visit the ye olde festival in 2015!

Call if you would like to explore updating or replacing your current with a better less expense / higher return website. Maximize your marketing and sales!

Website for Derek Post guitar player singer songwriter

We recently setup a website for Derek Post!  Derek is an impressive young roots blues guitarist with some wonderful songs of his own and also frequently tours with the likes of IndigenousDerek Post website

Derek reached out to us to help him move from his BluDomain based website to something easier to integrate audio and video into and allow him to better communicate with his audience. And of course WordPress is the choice platform while Resultz Digital is an expert on pairing WordPress with BluDomain or just moving from BluDomain to WordPress while keeping important features, appearance plus all your visitors and followers.

Give us call if you have any questions or are considering new website improvements.

If you have a chance catch Derek on stage and in the meantime enjoy this by Indigenous; featuring Mato Nanji, Kurt Olson and Derek Post

North Carolina Jazz Festival Website

This is not a new website, but rather a great example of the evergreen nature of an attractive, well designed WordPress CMS based website. While we just now updated it, we designed and launched the North Carolina Jazz Festival website in Sept. 2010, and it looks much the same today.

NC Jazz Festival website by Resultz Digital
NC Jazz Festival website by Resultz Digital

But underneath it has all the great new features and security offered in the newest WordPress just released in Sept. 2014. In fact since the fall of 2010 there have been more than 20 new, upgraded releases of WordPress and we are now using WordPress 4.0 – which has provides the North Carolina Jazz Festival website new features, including enhanced SEO, marketing options and social media integration and made the site faster and more secure.

Which is why we began creating and offering our clients websites built on the WordPress CMS almost eight years ago!  WordPress based websites are proven preserve your web marketing investment and Resultz Digital specializes in providing websites with the highest level of return on investment (ROI) possible.

Call us today if you have any questions of how a WordPress based website can improve your internet marketing and increase your sales.

Beware! How Facebook Likes can ruin your page feed AND your friends’ feeds.

Facebook Likes are a cornerstone of what Facebook is able to sell and how they make a profit. Facebook Likes are instrumental to Facebook in collecting information about you and what you do on-line that Facebook is then able to sell to its major advertisers.  In fact you do not even need to be logged into Facebook or actually even click a Like button, but more on that in a future post.  This post is just how clicking the Facebook Like buttons can change what you see in your feed and perhaps even more importantly how it changes what appears in the feeds of your Facebook friends. Not in technical terms of how it works, but in an actual real world experiment that shows the very messy results.

Recently, technology journalist Mat Honan in Wired decided to see what would happen if he liked everything that he was presented with on Facebook.  Here is part of how he describes it;

I decided to embark on a campaign of conscious liking, to see how it would affect what Facebook showed me. I know this sounds like a stunt (and it was) but it was also genuinely just an open-ended experiment. I wasn’t sure how long I’d keep it up (48 hours was all I could stand) or what I’d learn (possibly nothing.)

See, Facebook uses algorithms to decide what shows up in your feed. It isn’t just a parade of sequential updates from your friends and the things you’ve expressed an interest in. In 2014 the News Feed is a highly-curated presentation, delivered to you by a complicated formula based on the actions you take on the site, and across the web (emphasis added). I wanted to see how my Facebook experience would change if I constantly rewarded the robots making these decisions for me, if I continually said, “good job, robot, I like this.” I also decided I’d only do this on Facebook itself—trying to hit every Like button I came across on the open web would just be too daunting. But even when I kept the experiment to the site itself, the results were dramatic.

By the end of day one, I noticed that on mobile, my feed was almost completely devoid of human content (emphasis added). I was only presented with the chance to like stories from various websites, and various other ads. Yet on the desktop—while it’s still mostly branded content—I continue to see things from my friends. On that little bitty screen, where real-estate is so valuable, Facebook’s robots decided that the way to keep my attention is by hiding the people and only showing me the stuff that other machines have pumped out (emphasis added).

While I expected that what I saw might change, what I never expected was the impact my behavior would have on my friends’ feeds (emphasis added). I kept thinking Facebook would rate-limit me, but instead it grew increasingly ravenous. My feed become a cavalcade of brands and politics and as I interacted with them, Facebook dutifully reported this to all my friends and followers.

My take away from Mat Honan’s real world experiments is to beware clicking Like buttons if you want to keep your Facebook presence more about communication and networking and less about Facebook’s apparent new mission of highly monetizing you and your friends. Please visit the links above to read the full story, there is much more there including comments from Mat’s followers during his experiment.