Do feel almost totally unmotivated to make another post to your blog? Does it seem like anything is better than blogging? Did you start blogging with enthusiasm and are now afraid that your blog is dieing?
There are a lot of thoughts about this and some time we all experience it to some degree. Robert Scoble wrote an extensive post (for him) about blogging fatigue. Problogger offers us an 8 step method to combat it, even suggesting that you exercise more. But all of this assumes that you are the problem. What if the problem is not you, but your blog? Maybe your blog just sucks.

Remember the reasons why you started your business related blog? I’ll bet the major reasons included; enhance your web presence, increase your search page rankings, build site traffic and expand your professional credibility. Is it possible you are not now so enthusiastic about blogging because you didn’t see these results? A person can easily work with continued enthusiasm and effort if they get to see results from their work. Are you seeing good results for your blog?
This week I have talked with two individuals who are suffering from blogging fatigue. In both circumstances the problem is not with them, but with their blog. Their blogs are dysfunctional. They began their blogs with the major goals I listed above and have blogged consistently for almost a year. But because of the way their blogs are hosted and configured, there is no way for the blog to meet those goals. One person related that her blog provided less than 50 referrals to her website in over six months. Another person’s blog who I have open right now has no links at all to her photography website. In both cases the blogs are also hosted as subdomains on other websites (eg. blogspot, bigfolio, etc) with a different name and url than their website. No wonder they feel unenthusiastic about blogging. They put forth good efforts and get no results.
It is time to quit blaming the victims of blogging fatigue, stop treating the symptoms and start curing the cause. At minimum, to see the results that will restore your enthusiasm your blog must be using the same domain name URL as your website and need to have plentiful, obvious cross linking with your website. There are lots of other things that can be done to produce even better results from your blogging effort, but these are the must haves. If you have any questions or thoughts please send me an email (marc at marcfuller.com) or leave comment. (and i am available for scheduled intensive blog therapy/treatment
)
Related posts:










