One of the keys to marketing success is to go where the customers are, and they are on social networks more than ever.
So how to reach them with spending all your time on the social networks? Let your website do it! Fortunately astute small business people can reach potential clients through social networks very very time efficient using less time with right website. Properly integrated WordPress based websites can cross post blog articles to Facebook walls, and it to their MySpace profile, tweet your new content to Twitter, allow visitors to Digg your blog posts, bookmark articles to public sharing sites like Delicious, StumbleUpon and a host of other similar social services like LinkedIn, Reddit, Sphinn, YahooBuzz, Technorati, etc or just email it to a friend. All easily done by your site’s visitors using the features of a well designed implemented WordPress web/blogsite. 
One of my Real Estate clients related to me that they recently gained a brand new client, becasse an existing client who had just just made an offer (which was accepted) on a listing of hers tweeted the news and a link to the listing on Twitter. A friend of the new buyer saw the news and decided to start looking for a similar home using this same agent.
Want more? Proctor and Gamble relates that their social media efforts are 4 time more effective than traditional marketing.
But, lets get back to how many potential clients/customers can be met by your website in the social media channels of the internet.
WASHINGTON (AFP) — The number of minutes Americans spent on social networking sites nearly doubled in the past year with Facebook and Twitter enjoying explosive growth, according to a new study.
Nielsen Online found that the number of minutes Americans spent on social networks such as Facebook, MySpace, Blogger, Tagged, Twitter and LinkedIn grew 83 percent from April 2008 to April of this year.
It said the total minutes spent on Facebook increased nearly 700 percent year-over-year, from 1.7 billion in April 2008 to 13.9 billion in April 2009.
Facebook was the top social networking site when ranked by total minutes for the month followed by MySpace, which saw its total minutes decline from 7.3 billion in April 2008 to 5.0 billion in April 2009. Blogger, Tagged and Twitter were next.
The number of minutes spent on micro-blogging service Twitter skyrocketed from 7.9 million in April 2008 to 300 million in April 2009, Nielsen said.”
Read the full article here.
The real lesson is to insist that your website fully exploit the opportunity to present your goods and services in an interactive manner into the social medial environment. That is where the customers are and you can meet them through your website for a very low cost. Just like in actual social settings, the internet’s social settings offer real opportunities for conversions and increased income. Let your website can do it for you.
Related posts:
- Measuring and Improving your Social Media Impact
- The internet became popular because it was (as it is now) a social network
- Twitter beats Facebook for marketing results
- “Socializing” with your website visitors works! A Bottom Line Income Increase from using Social Media
- The Zen of Twitter and Facebook
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