It takes good relevant website content to appear high in search results. And a real estate broker’s, a website should have real estate. Buyers are usually searching online for homes, before they start looking for an agent. But to search engines that the buyers will use, most real estate agent websites don’t have much in the way of homes. The real estate listings are often left to other websites, with just links to them from yours. Even the little side widgets are not useful for search engines.
Your website should feature your listings, actually showcasing them with search readable text and formats. Don’t leave that important marketing function up to just your online MLS service and third party sites such as AOL or Trulia or Zillow or Realtor.com. You, your website and your sellers need the benefit from presenting your listings.
And that is what our web/blogsites allow you to do by making it as easy to present a home on your website as it is to send an email. Even including a main page feature image, thumbnail and an image gallery and map on the listing post page. Check out our client’s websites.
By using your website to showcase your listings as well as your business, you reduce part of what is becoming known website sales friction while also increasing your rank on Google and having an additional marketing tool for your sellers. And you might just end up selling your own listing.
This is a different approach and I may not have explained the website differences and opportunities as well as I should have. So if you have question about this topic please send me a message.
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