As I read through my own blogging, and that of other wedding professionals of all walks, I see that I/we need to makes some changes for the New Year.
PROMOTE YOURSELF! Use at least 10%-20% of your posts to:
- Share your solutions.
- Stress your benefits.
- Promote your business.
- Illustrate your work.
- Demonstrate your dedication
- Portray your professionalism.
- Educate about your continuing education
- Celebrate successes.
- Quote testimonials and thank yous
- Be your own hero.
Your blog posts can be your best advertising, and few of us use it to that benefit. It is often difficult to publicly trumpet what we do that is exceptional. But we must! One or two posts out of ten is not too much about what makes you and your business special. We tell our friends, in ’09 let’s tell our readers.
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